The 100 Billion Allowance
Download The 100 Billion Allowance full books in PDF, epub, and Kindle. Read online free The 100 Billion Allowance ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Elissa Moses |
| Publisher | : John Wiley & Sons |
| Total Pages | : 250 |
| Release | : 2000-05-29 |
| Genre | : Business & Economics |
| ISBN | : 9780471298489 |
"A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today's youth population." -Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co. "Elissa Moses's book does the best job I've ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth." -Marian Salzman, Worldwide Director, Brand Futures Group "Insights from The $100 Billion Allowance have already helped Philips better connect to global youth." -Cor Boonstra, President, Royal Philips Electronics N.V. "Anyone interested in globalization has to read The $100 Billion Allowance. Elissa Moses's new book stands alongside The Lexus and the Olive Tree by Tom Friedman as a twenty-first-century globalization guidebook." -Joseph T. Plummer, Executive Vice President, Director of Brand Strategy on Global Accounts, McCann Erickson Worldwide "Elissa Moses is one of those rare shrinks who knows how to actively listen and exactly when to ask why . . . but she never stops there. Elissa offers the clear explanations for action that any consumer-oriented company always needs." -Gerard Dufour, Founding Partner, BLIS, former Senior Director of Marketing, Royal Philips Electronics N.V. "Elissa Moses feels the pulse of the global teen market and finds it vibrating with energy and bursting with potential for the astute marketer." -Arthur Selkowitz, Chairman and CEO, D'Arcy Masius Benton & Bowles "The $100 Billion Allowance is filled with some wonderful insights for all marketers . . . and parents." -Ron Berger, Chief Executive Officer, Messner Vetere Berger McNamee Schmetterer/EURO RSCG
| Author | : Stuart R. Poyntz |
| Publisher | : Routledge |
| Total Pages | : 306 |
| Release | : 2015-02-11 |
| Genre | : Social Science |
| ISBN | : 1317961749 |
This edited collection brings together scholars who draw on phenomenological approaches to understand the experiences of young people growing up under contemporary conditions of globalization. Phenomenology is both a philosophical and pragmatic approach to social sciences research, that takes as central the meaning-making experiences of research participants. One of the central contentions of this book is that phenomenology has long informed critical empirical approaches to youth cultures, yet until recently its role has not been thusly named. This volume aims to resuscitate and recuperate phenomenology as a robust empirical, theoretical, and methodological approach to youth cultures. Chapters explore the lifeworlds of young people from countries around the world, revealing the tensions, risks and opportunities that organize youth experiences.
| Author | : Lee, In |
| Publisher | : IGI Global |
| Total Pages | : 2440 |
| Release | : 2016-03-31 |
| Genre | : Computers |
| ISBN | : 1466697881 |
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
| Author | : Alissa Quart |
| Publisher | : Basic Books |
| Total Pages | : 270 |
| Release | : 2008-12-17 |
| Genre | : Psychology |
| ISBN | : 0786740965 |
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
| Author | : Ahmed Hussen |
| Publisher | : Routledge |
| Total Pages | : 441 |
| Release | : 2012-11-12 |
| Genre | : Business & Economics |
| ISBN | : 1136217428 |
Recent years have witnessed considerable consolidation between the disciplines of environmental and ecological economics at research level, but until now textbooks in the area have done little to reflect this. Ahmed Hussen’s book is to date the only one to reconcile the two standpoints. The central focus of the book will continue to be on this systematic integration of both mainstream and ecological approaches to environmental economics, and an acknowledgement that enduring solutions to major contemporary environmental challenges can be obtained through studies based on a well-conceived and balanced interdisciplinary approach. However, this third edition also contains much that is new. Chiefly, brand new chapters appear covering the following topics: The economics of climate change The economics of biodiversity and ecosystem services ‘Green’ accounting and alternative economic and social indicators of sustainability The business case for environmental sustainability An Appendix that provides a brief historical account of the development of ecological economics The result is a comprehensive introduction to the main facets of environmental and ecological economics — a text that boldly refuses to put up barriers between disciplines and takes a holistic approach to vital issues. This student-friendly textbook contains a variety of study tools including learning points, boxed features, case studies, revision questions and discussion questions, and an Appendix that provides students with a review of basic economic principles relevant to the study of the environment and its management. Written in a clear and accessible style, this book will prove an excellent choice for introducing both students and academics to the world of environmental economics.
| Author | : United States. Congress. House. Appropriations |
| Publisher | : |
| Total Pages | : 38 |
| Release | : 1971 |
| Genre | : |
| ISBN | : |
| Author | : Deron Boyles |
| Publisher | : Peter Lang |
| Total Pages | : 252 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9781433100840 |
The Corporate Assault on Youth examines childhood as a social construction increasingly influenced by corporations and commercialism. Through case studies, critical analysis, and historical/philosophical research, the essays collected here expose the degree to which children are unwitting targets of marketing. With topics ranging from the presence of media branding in schools and school supplies to the subtler ways in which the public education system is influenced by corporate ideologies and purposes, this book draws much-needed attention to how educators, administrators, policymakers, parents, and children can become aware of, and counterbalance, the effects of the commercialism that is overwhelming students' understanding of the world and their place within it.
| Author | : United States. Congress. Senate. Committee on Finance |
| Publisher | : |
| Total Pages | : 1414 |
| Release | : 1956 |
| Genre | : Old age pensions |
| ISBN | : |
| Author | : Kimberly Bolan Taney |
| Publisher | : American Library Association |
| Total Pages | : 156 |
| Release | : 2003 |
| Genre | : Architecture |
| ISBN | : 9780838908327 |
A guide to creating interesting and exciting spaces for young adults in the library, explaining how to solicit input, and discussing planning, design and decor, and promotion. Includes worksheets and a list of resources.
| Author | : United States. Congress. Senate. Committee on Labor and Public Welfare |
| Publisher | : |
| Total Pages | : 1684 |
| Release | : 1966 |
| Genre | : |
| ISBN | : |
