Business Ethics

Business Ethics
Author: Ananda Das Gupta
Publisher: Springer Science & Business Media
Total Pages: 208
Release: 2013-10-10
Genre: Business & Economics
ISBN: 8132215184

Business ethics is understood in a comprehensive and differentiated sense, as in recent years it has evolved under the influence of globalization. The present book examines inclusive growth, which includes more than just poverty alleviation and seeks to address the problem of equity through the enhancement of opportunities for all parties. This conforms to the fundamental task of business ethics, which is to enhance the ethical quality of decision-making and actions taken at all levels of business, i.e., at the personal (micro-), organizational (meso-), and systemic (macro-) levels and thus extending the narrow notion of business ethics as a niche for managers with good intentions. In the real world of competition and coordination, various situations produce various tradeoffs that the three pillars of the economy, i.e., Business, Government and Society have to pursue for their survival and sustenance. In this book, we look into many such case studies in which the strength of one component leads to a benefit for one of the other components and a detriment for the other, thus causing an imbalance between the three pillars. This book will be equally valuable to students, philosophers, decision-makers in business and policy-makers at large.

Brand Management

Brand Management
Author: Harsh V. Verma
Publisher: Excel Books India
Total Pages: 500
Release: 2006
Genre: Brand equity
ISBN: 9788174464804

Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.

STRATEGIC MANAGEMENT

STRATEGIC MANAGEMENT
Author: R. SRINIVASAN
Publisher: PHI Learning Pvt. Ltd.
Total Pages: 373
Release: 2014-10-01
Genre: Business & Economics
ISBN: 8120350308

The revised and updated Fifth Edition gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues. The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, which makes the subject easier to understand and learn. Intended primarily as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes. New to This Edition • A brief section on ‘Government Initiatives’ is added in Chapter 4. • Section on ‘CSR activities mandated by the Government of India’, have been incorporated in Chapter 5. • A new case study on Indian Airline has been introduced. • All case studies of the previous edition have been updated with latest company information and development.

Indian Philosophy and Text Science

Indian Philosophy and Text Science
Author: Toshihiro Wada
Publisher: Motilal Banarsidass
Total Pages: 218
Release: 2010-01-01
Genre: Philosophy
ISBN: 8120834054

The present book aims at clarifying various aspects of Indian philosophy by applying concepts used in text science towards their analysis. Text science attempts to establish universal rules which apply to all forms of human expression. If we regard all human expression, 'including behaviour', as communication, it contains a meaning-system whether it has the form of language or not. The human expression may be classified as language, figure, body action, and so forth; we consider all these forms of expression to be texts, for which there must apply universal rules. The aim of text science is to explain how these rules function throughout various types of texts and thus provide a better understanding of human behaviour. Here the direction of analysis is from context to text. It is also possible to move from the text. It is also possible to move from text to context. We can arrive at a new context from texts such as commentaries, which context cannot be discovered through reading only one of those texts. Such a context will certainly help us coherently interpret other texts related to the texts. The concept of context and these two directions of analysis may not be necessarily new tools to scholars of Indian studies, who often adopt this method unconsciously. However, we aim to use this method consciously here. It is an underlying principle of this book that in order to understand texts, written in Sanskrit or other languages, we need to turn our attention towards factors outside of them, such as information provided by other areas of study, which factors we call context.

Supply Chain Management

Supply Chain Management
Author: Janat Shah
Publisher: Pearson Education India
Total Pages: 476
Release: 2009
Genre: Business & Economics
ISBN: 9788131715178

Business And Society: Issues And Cases In The Indian Context

Business And Society: Issues And Cases In The Indian Context
Author: Mathew Manimala
Publisher: World Scientific
Total Pages: 381
Release: 2024-02-28
Genre: Business & Economics
ISBN: 981128668X

There are many theories on why managers do not (as a behavior) or should not (as a value) supplement profit orientation with people-centrism and planet sensitivity. In practice, managers do not supplement profit orientation with considerations for people and the planet unless they have the tools and know how to make that possible. This book seeks to address that by focusing on the normative dimension of organizational development. There are two competing norms for developing an organization: first, as a profit-oriented business enterprise; and second, as a people-centric, planet-sensitive, profit-oriented business or social enterprise.The performance of a business is a concern for all stakeholders. With the growing realization of the importance of indirect stakeholders like the society and the planet, it is increasingly important to raise awareness about the social and environmental responsibilities of businesses and organizations. This book is a must-read for academics, researchers, practitioners and policymakers who are concerned about the triple bottom-line (Planet-People-Profit) performance of businesses, which is critical for their long-term sustainability. It covers topics pertaining to the relationship between business and society, including social entrepreneurship and corporate social responsibility, among others, and draws from real-life case studies on social initiatives.