Tendencias De La Comunicacion El Ecosistema Mediatico Contemporaneo Discusiones Sobre Audiencias Estrategias De Comunicacion Y Resultados Vol Ii
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Author | : C. Scolari |
Publisher | : Springer |
Total Pages | : 108 |
Release | : 2014-11-04 |
Genre | : Social Science |
ISBN | : 1137434376 |
In this book, the authors examine manifestations of transmedia storytelling in different historical periods and countries, spanning the UK, the US and Argentina. It takes us into the worlds of Conan the Barbarian, Superman and El Eternauta, introduces us to the archaeology of transmedia, and reinstates the fact that it's not a new phenomenon.
Author | : Walter Lippmann |
Publisher | : |
Total Pages | : 282 |
Release | : 2018-09-04 |
Genre | : |
ISBN | : 9781947844568 |
Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims. Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont 'experts, ' the 'mass media' could bring about world peace. The school system, the advent of radio, and of course, the television, were arriving or coming along shortly. Each allowed a small group of people the ability to manage a much larger group, inspiring optimism among liberals and progressives that with the right forumula, the horrors seen in World War I would never occur again. Lippmann wrote "Public Opinion" in 1922, shortly after World War I. In 1924, a certain Adolf Hitler would be spending time in jail. If this merited any mention in any newspaper, it is doubtful that no expert paid it any mind. 1939 was, after all, a long way off.
Author | : Álvaro Rocha |
Publisher | : Springer Nature |
Total Pages | : 783 |
Release | : 2021-03-09 |
Genre | : Technology & Engineering |
ISBN | : 9813341831 |
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author | : Gérard Cliquet |
Publisher | : John Wiley & Sons |
Total Pages | : 260 |
Release | : 2020-06-16 |
Genre | : Business & Economics |
ISBN | : 1786305801 |
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Author | : Laura Restrepo |
Publisher | : Harper Collins |
Total Pages | : 226 |
Release | : 2003 |
Genre | : Fiction |
ISBN | : 006072370X |
From the acclaimed author of "The Dark Bride" comes a new novella published in a bilingual English/Spanish edition.
Author | : Manfred A. Max-Neef |
Publisher | : |
Total Pages | : 132 |
Release | : 1991 |
Genre | : Business & Economics |
ISBN | : |
Presents a people-centred approach to development.
Author | : Wendy Harcourt |
Publisher | : Zed Books Ltd. |
Total Pages | : 368 |
Release | : 2015-05-14 |
Genre | : Social Science |
ISBN | : 178360090X |
Destined to transform its field, this volume features some of the most exciting feminist scholars and activists working within feminist political ecology, including Giovanna Di Chiro, Dianne Rocheleau, Catherine Walsh and Christa Wichterich. Offering a collective critique of the ‘green economy’, it features the latest analyses of the post-Rio+20 debates alongside a nuanced reading of the impact of the current ecological and economic crises on women as well as their communities and ecologies. This new, politically timely and engaging text puts feminist political ecology back on the map.
Author | : Christopher T. Marsden |
Publisher | : A&C Black |
Total Pages | : 320 |
Release | : 2010-01-18 |
Genre | : Computers |
ISBN | : 1849660379 |
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Chris Marsden maneuvers through the hype articulated by Netwrok Neutrality advocates and opponents. He offers a clear-headed analysis of the high stakes in this debate about the Internet's future, and fearlessly refutes the misinformation and misconceptions that about' Professor Rob Freiden, Penn State University Net Neutrality is a very heated and contested policy principle regarding access for content providers to the Internet end-user, and potential discrimination in that access where the end-user's ISP (or another ISP) blocks that access in part or whole. The suggestion has been that the problem can be resolved by either introducing greater competition, or closely policing conditions for vertically integrated service, such as VOIP. However, that is not the whole story, and ISPs as a whole have incentives to discriminate between content for matters such as network management of spam, to secure and maintain customer experience at current levels, and for economic benefit from new Quality of Service standards. This includes offering a 'priority lane' on the network for premium content types such as video and voice service. The author considers market developments and policy responses in Europe and the United States, draws conclusions and proposes regulatory recommendations.
Author | : Christina Spurgeon |
Publisher | : Routledge |
Total Pages | : 235 |
Release | : 2007-10-31 |
Genre | : Language Arts & Disciplines |
ISBN | : 1134086202 |
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
Author | : Paul Panhuysen |
Publisher | : |
Total Pages | : 166 |
Release | : 1987 |
Genre | : Architectural acoustics |
ISBN | : |
Inleidingen tot en beginselverklaringen van kunstenaars die een geïntegreerde vorm van geluidskunst en beeldende kunst nastreven.