Television Advertising In Canadian Elections
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Author | : Kai Hildebrandt |
Publisher | : Wilfrid Laurier Univ. Press |
Total Pages | : 263 |
Release | : 2006-01-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 0889206295 |
Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of “attack” ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers’ intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.
Author | : Edwin Diamond |
Publisher | : |
Total Pages | : |
Release | : 1980 |
Genre | : |
ISBN | : |
Author | : Craig B. Holman |
Publisher | : |
Total Pages | : 112 |
Release | : 2001 |
Genre | : Advertising, Political |
ISBN | : |
Author | : Frederick J. Fletcher |
Publisher | : Dundurn |
Total Pages | : 383 |
Release | : 1991-01-01 |
Genre | : Political Science |
ISBN | : 1550021176 |
Election Broadcasting in Canada explores the role of media in Canadian politics. David R. Spencer, David Hogarth, Catherine M. Bolan and others look at the history, legal framework, and difficulties in election broadcasting, as well as the impact of new broadcasting services.
Author | : Edwin Diamond |
Publisher | : |
Total Pages | : 0 |
Release | : 1984 |
Genre | : Advertising, Political |
ISBN | : |
Author | : Christina Holtz-Bacha |
Publisher | : Routledge |
Total Pages | : 574 |
Release | : 2017-02-24 |
Genre | : Political Science |
ISBN | : 1317439775 |
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author | : Kenneth M. Goldstein |
Publisher | : Prentice Hall |
Total Pages | : 184 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : |
For undergraduate courses in Media and Politics, American Government, Campaigns and Elections, Voting Behavior, and Campaign Finance.This unique text uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections.
Author | : Edwin D. Dover |
Publisher | : Lexington Studies in Political Communication |
Total Pages | : 198 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : |
Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections.
Author | : Darrell M. West |
Publisher | : CQ-Roll Call Group Books |
Total Pages | : 252 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
Author | : Darrell M West |
Publisher | : CQ Press |
Total Pages | : 244 |
Release | : 2005-03-15 |
Genre | : Political Science |
ISBN | : 9781568029337 |
A comprehensive analysis of television campaign advertising since the beginning of television. The latest edition covers the polarizing 2004 elections and the backdrop to them, including the Sept. 11, 2001 terror attacks and the wars in Iraq and Afghanistan. With data from the 2004 campaign presented throughout the text, coverage also includes mate