Advertising to Children on TV

Advertising to Children on TV
Author: Barrie Gunter
Publisher: Routledge
Total Pages: 346
Release: 2004-09-22
Genre: Language Arts & Disciplines
ISBN: 1135626308

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Television Advertising and Children

Television Advertising and Children
Author: Brian M. Young
Publisher: Oxford University Press, USA
Total Pages: 376
Release: 1990
Genre: Business & Economics
ISBN:

A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".

Marketing Challenges in a Turbulent Business Environment

Marketing Challenges in a Turbulent Business Environment
Author: Mark D. Groza
Publisher: Springer
Total Pages: 671
Release: 2015-12-22
Genre: Business & Economics
ISBN: 3319194283

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1997 World Marketing Congress

Proceedings of the 1997 World Marketing Congress
Author: Samsinar MD Sidin
Publisher: Springer
Total Pages: 670
Release: 2015-06-25
Genre: Business & Economics
ISBN: 3319173200

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Advertising to Children

Advertising to Children
Author: M. Carole Macklin
Publisher: SAGE
Total Pages: 340
Release: 1999-07-16
Genre: Business & Economics
ISBN: 9780761912859

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

Advertising to Children in China

Advertising to Children in China
Author: Kara K. W. Chan
Publisher: Chinese University Press
Total Pages: 222
Release: 2004
Genre: Business & Economics
ISBN: 9789629961794

China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Advances in Advertising Research VIII

Advances in Advertising Research VIII
Author: Vesna Zabkar
Publisher: Springer
Total Pages: 294
Release: 2017-06-15
Genre: Business & Economics
ISBN: 365818731X

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.

Children & Television

Children & Television
Author: Barrie Gunter
Publisher: Routledge
Total Pages: 286
Release: 2005-07-05
Genre: Psychology
ISBN: 1134760868

Does violence on TV lead to violent behaviour? How can parents influence children’s viewing? Fears over the effect of television on children have been around since it was invented. The recent explosion in the number of channels and new multimedia entertainment lends a new urgency to the discussion. This completely revised second edition of Children and Television brings the story of children and television right up to date. In addition to presenting the latest research on all of the themes covered in the first edition, it includes a discussion of the new entertainment media now available and a new chapter which examines the role of television in influencing children’s health related attitudes behaviour. Barrie Gunter and Jill McAleer examine the research evidence in to the effects of television on children and their responses to it. They conclude that children are sophisticated viewers and control television far more than it controls them.

Children and Television Advertising

Children and Television Advertising
Author: Erling Bjurström
Publisher:
Total Pages: 0
Release: 2000
Genre:
ISBN:

En este informe se estudia y evalúa la investigación a nivel internacional sobre la influencia y efectos de los anuncios en televisión en los niños. 02.

Children and Advertising

Children and Advertising
Author: Arzu Sener
Publisher: Nova Novinka
Total Pages: 74
Release: 2010
Genre: Business & Economics
ISBN:

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.