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Author | : Delbert I. Hawkins |
Publisher | : McGraw-Hill/Irwin |
Total Pages | : 0 |
Release | : 2003-03 |
Genre | : Consumer Behavior |
ISBN | : 9780072865493 |
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author | : |
Publisher | : Coast Guard |
Total Pages | : 316 |
Release | : 2003-03 |
Genre | : Education |
ISBN | : 9780160513107 |
Contains reference material for use during an examination for a merchant marine deck license.
Author | : Marshall McLuhan |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 396 |
Release | : 2016-09-04 |
Genre | : |
ISBN | : 9781537430058 |
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author | : David Pugh |
Publisher | : Cambridge University Press |
Total Pages | : 409 |
Release | : 2014-04-24 |
Genre | : Nature |
ISBN | : 1107028191 |
This book explores sea-level change on timescales from hours to centuries, its processes and its measurement techniques, for graduate students, researchers and policy-makers.
Author | : |
Publisher | : |
Total Pages | : 230 |
Release | : 1879 |
Genre | : Law reports, digests, etc |
ISBN | : |
Author | : Edward Coltrin Keefer |
Publisher | : Government Printing Office |
Total Pages | : 848 |
Release | : 2018 |
Genre | : Biography & Autobiography |
ISBN | : 9780160937552 |
Author Edward Keefer chronicles and analyses the tenure of Secretary of Defense Harold Brown, who worked to counter the Soviet Union's growing military strength during the administration of President Jimmy Carter. Flush with cash from oil and gas development, the Soviets came closest to matching the United States in strategic power than at any other point in the Cold War, threatening to make the U.S. land-based missile force vulnerable to a first strike. By most reckonings the Kremlin also surpassed the West in conventional arms and forces in Central Europe, creating a direct threat to NATO. In response, Brown, a nuclear physicist, advocated for the development of more technologically advanced weapon systems to offset the Soviet military advantage, but faced Carter's efforts to reign in the defense budget. Eventually the secretary, backed by the JCS, the national security adviser, and key members of Congress, persuaded a reluctant Carter to increase defense spending for the last two years of his term. As a result weapons development such as stealth technology, precision-guided bombs, and cruise missiles went forward. These initiatives and more provided a head start for the acclaimed Ronald Reagan revolution in defense. As the author points out, there was more continuity than contrast in defense policy between Carter and Reagan. The book also highlights Brown's policymaking efforts and his influence on Carter as the administration responded to international events such as the Middle East peace process, the Iran revolution and hostage crisis, the rise of radical Islam, negotiations with the Soviets over arms limitations, the Soviet invasion of Afghanistan, and the creation of a new security framework in the Persian Gulf region. Other topics cover policy toward Latin America Africa, China, and Southeast Asia. The book is also a history of the Defense Department, including the continual development of the All-Volunteer Force and the organizational changes that saw improved policy formulation and acquisition decisions. Political strategists, political scientists, international relations scholars, foreign policy advocates, historians, and political economists may be interested in this comprehensive historical reference for United States defense and foreign policy under the James (Jimmy) Carter administration. High school students pursuing research for essays and term papers for Government, Modern World History, and United States History may be interested in this resource. Additionally, undergraduate and graduate level students may be interested in this authoritative resource for research relating to international relations, public administration, military science, public policy economics, and introduction to political theory courses. Related products: Presidential History resources collection is available here: https: //bookstore.gpo.gov/catalog/presidential-history Other resources relating to the President James (Jimmy) Carter administration can be found here: https: //bookstore.gpo.gov/catalog/39-jimmy-carter Foreign Relations of the United States (FRUS) series resources can be found here: https: //bookstore.gpo.gov/catalog/foreign-relations-united-states-series-frus Other published works by the US Department of Defense, Office of the Secretary of Defense can be found here: https: //bookstore.gpo.gov/agency/office-secretary-defense
Author | : Kynaston McShine |
Publisher | : The Museum of Modern Art |
Total Pages | : 428 |
Release | : 2007 |
Genre | : Art |
ISBN | : 9780870707124 |
"This book offers a detailed presentation of Richard Serra's entire career, from his early experiments with materials like rubber, neon, and lead to the environmentally scaled steel works of recent years, including three monumental new sculptures created for the exhibition that this book accompanies."--BOOK JACKET.
Author | : William Frederick Doolittle |
Publisher | : Legare Street Press |
Total Pages | : 0 |
Release | : 2022-10-27 |
Genre | : |
ISBN | : 9781016855594 |
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author | : |
Publisher | : |
Total Pages | : 724 |
Release | : 1973 |
Genre | : Marine weather broadcasts |
ISBN | : |
Author | : Eric Schlosser |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 387 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 0547750331 |
An exploration of the fast food industry in the United States, from its roots to its long-term consequences.