Technology Oriented Customer Touchpoints In Context Of Services In Retailing
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| Author | : Tobias Röding |
| Publisher | : Springer Nature |
| Total Pages | : 255 |
| Release | : 2023-01-10 |
| Genre | : Business & Economics |
| ISBN | : 3658405546 |
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..
| Author | : Wojciech Piotrowicz |
| Publisher | : Springer |
| Total Pages | : 292 |
| Release | : 2018-12-05 |
| Genre | : Business & Economics |
| ISBN | : 3319982737 |
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
| Author | : Granata, Giuseppe |
| Publisher | : IGI Global |
| Total Pages | : 429 |
| Release | : 2019-05-30 |
| Genre | : Business & Economics |
| ISBN | : 1522578579 |
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
| Author | : Katelijn Quartier |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 176 |
| Release | : 2021-06-10 |
| Genre | : Business & Economics |
| ISBN | : 1800715811 |
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
| Author | : Eleonora Pantano |
| Publisher | : Springer |
| Total Pages | : 118 |
| Release | : 2019-03-04 |
| Genre | : Business & Economics |
| ISBN | : 3030126080 |
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
| Author | : Gianpaolo Vignali |
| Publisher | : Springer |
| Total Pages | : 245 |
| Release | : 2019-08-13 |
| Genre | : Business & Economics |
| ISBN | : 3030154831 |
This book provides a critical overview of technologies that are used within the fashion industry and supply chain, with a special emphasis on how they engender sustainability and the circular economy. The chapters present contemporary case studies alongside new research on technologies such as 3D printing, 3D scanning and recycling technology to assess the effect they will have on the future of fashion and its global supply chain.
| Author | : José Luís Reis |
| Publisher | : Springer Nature |
| Total Pages | : 862 |
| Release | : |
| Genre | : Marketing |
| ISBN | : 9819715520 |
Zusammenfassung: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies
| Author | : Isak Karabegović |
| Publisher | : Springer Nature |
| Total Pages | : 1151 |
| Release | : 2022-05-25 |
| Genre | : Technology & Engineering |
| ISBN | : 3031052307 |
This book features papers focusing on the implementation of new and future technologies, which were presented at the International Conference on New Technologies, Development and Application, held at the Academy of Science and Arts of Bosnia and Herzegovina in Sarajevo on 23rd–25th June 2022. It covers a wide range of future technologies and technical disciplines, including complex systems such as industry 4.0; patents in industry 4.0; robotics; mechatronics systems; automation; manufacturing; cyber-physical and autonomous systems; sensors; networks; control, energy, renewable energy sources; automotive and biological systems; vehicular networking and connected vehicles; intelligent transport, effectiveness and logistics systems, smart grids, nonlinear systems, power, social and economic systems, education, IoT. The book New Technologies, Development and Application V is oriented towards Fourth Industrial Revolution “Industry 4.0”, in which implementation will improve many aspects of human life in all segments and lead to changes in business paradigms and production models. Further, new business methods are emerging, transforming production systems, transport, delivery and consumption, which need to be monitored and implemented by every company involved in the global market.
| Author | : Allam Hamdan |
| Publisher | : Springer Nature |
| Total Pages | : 1016 |
| Release | : |
| Genre | : |
| ISBN | : 3031621026 |
| Author | : Ada Scupola |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 375 |
| Release | : 2024-08-06 |
| Genre | : Business & Economics |
| ISBN | : 1035301970 |
This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and applications of AI in different service sectors and from varying perspectives.
