Many institutions are encountering problems attracting and retaining students due to college costs. The tuition and student aid strategies that worked so well for so many institutions in the 1980s are no longer working quite as well. This volume is intended to help college and university administrators build a better understanding of alternative ways of approaching pricing decisions in this new context. The first four chapters examine the experiences of two states and two institutions that have taken different paths in their tuition and student aid strategies. The second four chapters suggest techniques that administrators and policy makers can use in their efforts to evaluate alternative tuition and aid strategies.