Targeting Senior Voters
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| Author | : Susan A. MacManus |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 264 |
| Release | : 2000 |
| Genre | : Political Science |
| ISBN | : 9780742501126 |
Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility.
| Author | : Jens Koed Madsen |
| Publisher | : Springer Nature |
| Total Pages | : 395 |
| Release | : 2019-09-26 |
| Genre | : Psychology |
| ISBN | : 3030221458 |
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
| Author | : National Academies of Sciences, Engineering, and Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 181 |
| Release | : 2018-09-30 |
| Genre | : Political Science |
| ISBN | : 030947647X |
During the 2016 presidential election, America's election infrastructure was targeted by actors sponsored by the Russian government. Securing the Vote: Protecting American Democracy examines the challenges arising out of the 2016 federal election, assesses current technology and standards for voting, and recommends steps that the federal government, state and local governments, election administrators, and vendors of voting technology should take to improve the security of election infrastructure. In doing so, the report provides a vision of voting that is more secure, accessible, reliable, and verifiable.
| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 488 |
| Release | : 2012-03-12 |
| Genre | : Business & Economics |
| ISBN | : 1136597433 |
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.
| Author | : John B. Holbein |
| Publisher | : Cambridge University Press |
| Total Pages | : 283 |
| Release | : 2020-02-20 |
| Genre | : Political Science |
| ISBN | : 1108488420 |
The solution to youth voter turnout requires focus on helping young people follow through on their political interests and intentions.
| Author | : Robert Mann |
| Publisher | : LSU Press |
| Total Pages | : 304 |
| Release | : 2011-05-09 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0807137901 |
A new era of political power has arrived, one in which the social media forces of Facebook, YouTube and Twitter indisputably play a larger role in the political process. This new and updated edition of The Manship School Guide to Political Communication, edited by David Perlmutter and Robert Mann, discusses technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual to the world of political communication.
| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 292 |
| Release | : 2014-05-09 |
| Genre | : Political Science |
| ISBN | : 131768625X |
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
| Author | : Donald P. Green |
| Publisher | : Brookings Institution Press |
| Total Pages | : 239 |
| Release | : 2008-09-01 |
| Genre | : Political Science |
| ISBN | : 081573266X |
The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal
| Author | : Ann Malaspina |
| Publisher | : Infobase Publishing |
| Total Pages | : 177 |
| Release | : 2007 |
| Genre | : Civil rights movements |
| ISBN | : 1438106335 |
Both the women's suffrage and civil rights movements laid the groundwork for some of the groups featured in this book, who were often less visible than women and African Americans. It presents an examination of these nascent yet influential groups, whose rise in visibility has mirrored the changes occurring within the fabric of American society.
| Author | : Martin P. Wattenberg |
| Publisher | : Routledge |
| Total Pages | : 187 |
| Release | : 2015-10-30 |
| Genre | : Political Science |
| ISBN | : 1317347021 |
This book focuses on the root causes of the generation gap in voter turnout—changes in media consumption habits over time. It lays out an argument as to why young people have been tuning out politics in recent years, both in the United States and in other established democracies.
