Targeting Media
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| Author | : Annemarie Lopez |
| Publisher | : Blake Education |
| Total Pages | : 152 |
| Release | : 2000 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781865095370 |
"The Targeting Media series breaks down each media form into its components and provides sample texts, information on the structure and feature of each text type and structured teaching units. Each text type is given comprehensive coverage with a clear descriptive overview followed by interesting lessons for students in middle high school."--P. [4].
| Author | : Megan De Kantzow |
| Publisher | : Blake Education |
| Total Pages | : 150 |
| Release | : 2000 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781865095394 |
"The Targeting Media series breaks down each media form into its components and provides sample texts, information on the structure and feature of each text type and structured teaching units. Each text type is given comprehensive coverage with a clear descriptive overview followed by interesting lessons for students in middle high school."--P. [4].
| Author | : Norman Solomon |
| Publisher | : |
| Total Pages | : 210 |
| Release | : 2003 |
| Genre | : History |
| ISBN | : 9781893956391 |
The acclaimed political analyst offers an examination of the arguments for and against war with Iraq, and exposes the alliance between the news media and the Bush administration.
| Author | : Joseph Turow |
| Publisher | : University of Chicago Press |
| Total Pages | : 260 |
| Release | : 2007-12-01 |
| Genre | : Social Science |
| ISBN | : 0226817512 |
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
| Author | : Sascha Stürze |
| Publisher | : Springer Nature |
| Total Pages | : 125 |
| Release | : 2022-10-29 |
| Genre | : Business & Economics |
| ISBN | : 3658380535 |
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.
| Author | : Susan Horner |
| Publisher | : Routledge |
| Total Pages | : 426 |
| Release | : 2012-06-25 |
| Genre | : Business & Economics |
| ISBN | : 1136387854 |
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
| Author | : Rob Donovan |
| Publisher | : Cambridge University Press |
| Total Pages | : 525 |
| Release | : 2010-10-28 |
| Genre | : Business & Economics |
| ISBN | : 1139492268 |
This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.
| Author | : Diaz Nesamoney |
| Publisher | : FT Press |
| Total Pages | : 293 |
| Release | : 2015-03-31 |
| Genre | : Business & Economics |
| ISBN | : 0134031075 |
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.
| Author | : Walter W. Wymer Jr |
| Publisher | : Routledge |
| Total Pages | : 185 |
| Release | : 2014-05-01 |
| Genre | : Business & Economics |
| ISBN | : 1136759719 |
Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.
| Author | : Cheryl Brumbaugh-Duncan |
| Publisher | : Penguin |
| Total Pages | : 495 |
| Release | : 2011-12-06 |
| Genre | : Computers |
| ISBN | : 1101559144 |
Create a website that gets noticed! If you want to design, build, and manage a professional-looking website, Dreamweaver CS5.5 is for you. Packed with design and development tricks, The Complete Idiot's Guide to Dreamweaver CS 5.5 is packed with design and development tricks. This helpful guide gives you everything you need to know to get your website up and running. In it, you get: -- A look at the Dreamweaver interface, with tips for successfully navigating all the panels, buttons, and toolbars. -- Click-by-click directions for creating a basic web page, adding content, and establishing a document structure. -- A primer on using CSS to format your site, add images and tables, and more. -- Hints for simplifying and streamlining the design process, implementing the tag, and adding structure with AP elements. -- Guidelines for creating page layouts suitable for multiple screen sizes, from smartphones and tablets to full-size computers. -- Pointers for adding widgets, Adobe Flash videos, and other interactive web technologies to your site.
