Sustainable Enterprise

Sustainable Enterprise
Author: Mark Peterson
Publisher: SAGE
Total Pages: 561
Release: 2012-10-08
Genre: Business & Economics
ISBN: 1412998689

This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

Sustainable Enterprise

Sustainable Enterprise
Author: Mark Peterson
Publisher: SAGE Publications
Total Pages: 561
Release: 2012-10-08
Genre: Business & Economics
ISBN: 1452289727

This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to benefit the company, key stakeholders, and society at large. The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.

The Sustainable Enterprise

The Sustainable Enterprise
Author: Chris Brown
Publisher: Kogan Page Publishers
Total Pages: 522
Release: 2005
Genre: Business & Economics
ISBN: 9780749442200

Perceptions of a business's sustainability can have a real impact on the bottom-line. The benefits accrued will far outweigh any costs. Drawing on the experience and expertise of leading professionals and practitioners, it reviews the specific challenges that sustainability can involve from energy use to employment rights, from emissions trading to corporate governance, and from environmental technology to stakeholder relationships. Depending on the nature of the business, they might be critical or they might be routine. However, passively complying with rules and regulations is no longer sufficient. Sustainability is starting to permeate every business decision and needs to be managed in an active, integrated way.The rewards for responsibility, accountability and transparency can be high: brand loyalty, high-calibre recruits, strengthened partnerships, easier entry to new markets and better access to capital. Any failure to live up to a commitment to sustainability, however, can fundamentally undermine prospects for future growth. In securing these rewards and minimising the risks, this book is designed as a practical guide to the strategic and operating challenges in becoming a sustainable enterprise.

Building a Sustainable Business

Building a Sustainable Business
Author:
Publisher: Minnesota Institute for Sustainable Agriculture
Total Pages: 284
Release: 2003
Genre: Business & Economics
ISBN:

"Brings the business planning process alive to help today's agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Sample worksheets illustrate how real farm families set goals, research processing alternatives, determine potential markets, and evaluate financing options. Blank worksheets offer readers the opportunity to develop their own detailed, lender-ready business plan and map out strategies" --back cover.

Social and Sustainable Enterprise

Social and Sustainable Enterprise
Author: Sarah Underwood
Publisher: Emerald Group Publishing
Total Pages: 211
Release: 2012-11-21
Genre: Business & Economics
ISBN: 1781902542

With current environmental, social and financial challenges facing society and the economy, there has been a rapid growth in interest in the role of social and sustainable enterprise. This volume seeks to draw together contemporary entrepreneurial research which addresses social and environmental issues.

The Sustainable Enterprise Fieldbook

The Sustainable Enterprise Fieldbook
Author: Jeana Wirtenberg
Publisher: Routledge
Total Pages: 321
Release: 2017-09-29
Genre: Business & Economics
ISBN: 1351279955

Today, managers and leaders of organizations, in both the private sector and civil society, are being challenged as never before to find ways to play a proactive role in addressing the concerns of sustainable development. But they are often overwhelmed by a bombardment of conflicting messages from the media, shareholders, customers, employees, and NGOs. The Sustainable Enterprise Fieldbook helps managers deal with this confusion. It teaches them how to strike a better balance, moving from an "either/or" mind-set to one that holistically embraces social, environmental and economic issues simultaneously. It addresses the "what" ("what is a sustainable strategy for a company or organization?") as well as the "how" ("how do we go about building a sustainable enterprise?"). The Sustainable Enterprise Fieldbook has been put together by an outstanding network of experts from business (Microsoft, Sony, Philips, and AIG), consultancies, and academia. Its aim is to teach and guide leaders, managers, practitioners, students, and professors in every sector of society, and in every industry, in creating a successful and sustainable enterprise. By making the steps needed clear, understandable, and simple to follow, the book naturally engages readers in their journey and encourages their participation in three key ways: by increasing their understanding and awareness of what sustainability means at a conceptual and practical, as well as a personal, level; by energizing and expanding people's commitment to building sustainable enterprises; and by providing readers with extensive tools and techniques so they can individually and collectively take actions that will improve the social, environmental, and economic performance of their organizations in both the short and long term. Each chapter of the book illustrates through models, tools, cases, stories, and examples from a wide range of companies how to integrate sustainability into the day-to-day realities of running a business. Managers are coached, facilitated, and guided to enable them to create a better balance between the short and long term, to help them to become change agents in their organizations and to provide answers to the question "How do I make a difference?" Some of the areas covered are leadership, strategy, managing change, employee engagement, metrics and measurement, networks, and globalization. Readers of The Sustainable Enterprise Fieldbook will find access to the innovative Living Fieldbook, which is an online community support service providing ongoing updated assistance in building a sustainable enterprise. The Sustainable Enterprise Fieldbook offers an ingredient that has been missing in the enormous outpouring of information on organizations and sustainability: an holistic integration of solutions, which will make the journey personal for each reader.

Managing the Transition to a Sustainable Enterprise

Managing the Transition to a Sustainable Enterprise
Author: Rob van Tulder
Publisher: Routledge
Total Pages: 289
Release: 2013-09-23
Genre: Business & Economics
ISBN: 1134749589

In combining practice and theory, this textbook provides a management perspective on the ‘business case’ for sustainability. Drawing on examples from 20 frontrunner companies located in the Netherlands, it builds upon a unique research project in which CEOs and middle-managers gave access not only to their decision-making process, but also revealed how their perceptions shaped the transition process. This book identifies four different archetypes of business cases and related business models that business students and managers can use to identify phases and related attitudes towards sustainability. The book provides in-depth analysis and insight into: • theoretical concepts and an overview of the relevant literature • the different business cases for sustainability • behavioural characteristics of each phase and the typical barriers between them • more than 70 tipping points • approaches to shaping stakeholder dialogue • effective engagement of stakeholders in each phase of transition • how companies move through the phases towards higher levels of sustainability • insights of employees of the 20 companies whether the business case was really achieved • summary of the interventions which have proved successful in these companies. This book offers students as well as managers of vocational and academic institutions at undergraduate and postgraduate level insight into real-life transition processes towards sustainability.

The World Guide to Sustainable Enterprise - Volume 3: Europe

The World Guide to Sustainable Enterprise - Volume 3: Europe
Author: Wayne Visser
Publisher: Routledge
Total Pages: 237
Release: 2017-09-08
Genre: Business & Economics
ISBN: 1351284509

The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference guide showcases the similarities and differences in each region. Every country profile includes key information about the relevant history, country-specific issues, trends, research, and the leading organizations operating in the field as well as best-practice case studies. The guide comprises four volumes, each dedicated to a specific region of the world. In a world where organizations are working increasingly across national and regional boundaries and research takes a joined-up and international approach, this book is an essential guide for practitioners and researchers in the disciplines of business sustainability, social enterprise and corporate responsibility. The first of its kind, this reference book provides the reader with a unique insight into what is the current state-of-play in each country. Each edited volume provides expert contributions from around the world; the contributors have been selected on the basis of their knowledge of the country and their clear experience in sustainable enterprise. Each regional/country profile includes the following subsections: Sustainable Enterprise in context; Priority issues; Trends; Government policies; Case studies; Further resources; and References. This unique resource will be an essential acquisition for all organizations who need to benchmark their sustainable enterprise strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to sustainable business and social responsibility in all of the markets in which they operate. It provides a useful companion reference collection to the World Guide to CSR, also edited by Wayne Visser. The full Four Volume Set of The World Guide to Sustainable Enterprise is available for purchase as a single item at a 25% discounted rate.

The sustainable enterprise: learning from DJSI leaders

The sustainable enterprise: learning from DJSI leaders
Author:
Publisher: Fundacion BBVA
Total Pages: 260
Release: 2005
Genre: Corporate governance
ISBN: 8488562233

En los últimos años, las expresiones sostenibilidad, desarrollo sostenible, responsabilidad corporativa y empresa sostenible se han incorporado al vocabulario habitual de directivos, empresarios y académicos. Sin embargo, todavía subsisten cierta confusión y diferentes opiniones sobre el significado e implicaciones de dichos conceptos. El objetivo básico de este libro ha sido arrojar luz sobre la noción de empresa sostenible, abordando cuestiones como qué es una empresa sostenible, cuáles son sus principales características o en qué difiere del modelo de empresa tradicional. Para realizar este estudio se ha elegido a los dieciocho líderes sectoriales del Índice Dow Jones de Sostenibilidad (IDJS). Uno de los conceptos básicos en que se basa La empresa sostenible se refiere a los valores que una empresa ha de interiorizar para avanzar hacia la sostenibilidad. El valor central de la empresa sostenible es su conciencia del sistema del que forma parte y su sentido de pertenencia al mismo. En lugar de ser una depredadora neta del sistema físico-social, la empresa sostenible obtiene recursos del sistema con el propósito de contribuir a la creación neta de riqueza. De acuerdo con esta concepción, y a través del análisis de las dieciocho empresas líderes del IDJS, se explora cómo estas empresas están integrando la sostenibilidad en su gobierno, en la formulación de su estrategia y en sus sistemas de gestión. Asimismo, se analiza de qué manera su apertura hacia el entorno físico y social ha contribuido al desarrollo de un diálogo honesto, fluido y abierto con grupos de partes interesadas. Los resultados, conclusiones y buenas prácticas descritos en este libro resultarán útiles a aquellas compañías que, conscientes de la importancia de la sostenibilidad, están intentando interiorizar el desarrollo sostenible como un motor fundamental de sus procesos de creación de valor. Asimismo, la conceptualización de la empresa sostenible podrá servir de base para futuros proyectos de investigación.

The World Guide to Sustainable Enterprise

The World Guide to Sustainable Enterprise
Author: Wayne Visser
Publisher: Routledge
Total Pages: 315
Release: 2017-09-08
Genre: Business & Economics
ISBN: 1351284428

The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference guide showcases the similarities and differences in each region. Every country profile includes key information about the relevant history, country-specific issues, trends, research, and the leading organizations operating in the field as well as best-practice case studies. The guide comprises four volumes, each dedicated to a specific region of the world. In a world where organizations are working increasingly across national and regional boundaries and research takes a joined-up and international approach, this book is an essential guide for practitioners and researchers in the disciplines of business sustainability, social enterprise and corporate responsibility. The first of its kind, this reference book provides the reader with a unique insight into what is the current state-of-play in each country. Each edited volume provides expert contributions from around the world; the contributors have been selected on the basis of their knowledge of the country and their clear experience in sustainable enterprise. Each regional/country profile includes the following subsections: Sustainable Enterprise in context; Priority issues; Trends; Government policies; Case studies; Further resources; and References. This unique resource will be an essential acquisition for all organizations who need to benchmark their sustainable enterprise strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to sustainable business and social responsibility in all of the markets in which they operate. It provides a useful companion reference collection to The World Guide to CSR, also edited by Wayne Visser. The full Four Volume Set of The World Guide to Sustainable Enterprise is available for purchase as a single item at a 25% discounted rate.