Sustainability As A Trend In Fashion Industry An Empirical Study About Changing Consumer Behaviour
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| Author | : Dagmar Cyrklaff |
| Publisher | : GRIN Verlag |
| Total Pages | : 123 |
| Release | : 2017-06-14 |
| Genre | : Business & Economics |
| ISBN | : 3668464138 |
Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Berlin, course: International Marketing, language: English, abstract: A trend in society to take care of environmental issues is observed and the generation born around the millennium shift between 1980 and 2000, so called generation Y, became a growing consumer market in Germany. Fashion is one of the most consumed segments by the Millennials, who value transparent production and are sensitive to environmental issues at the same time. This study seeks to provide a current status of the generation Y’s knowledge, attitude and behaviour in regards to fashion consumption with the impact of sustainability. A literature review and an online survey have been conducted to analyse the consumer behaviour of 84 Generation Y consumers, aged 17 to 37 in 2017. The major result shows that there is no significant difference in attitude and behaviour towards a sustainable development between consumers that live a conscious life and conventional consumers. Sustainability as a topic has reached Millennials, who should further deepen their knowledge in order to foster a sustainable development in fashion.
| Author | : Dagmar Cyrklaff |
| Publisher | : |
| Total Pages | : |
| Release | : 2017 |
| Genre | : |
| ISBN | : |
| Author | : Laura Rienda |
| Publisher | : Springer Nature |
| Total Pages | : 179 |
| Release | : 2021-10-04 |
| Genre | : Business & Economics |
| ISBN | : 3030762556 |
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
| Author | : Mark Heuer |
| Publisher | : Routledge |
| Total Pages | : 226 |
| Release | : 2018-05-11 |
| Genre | : Business & Economics |
| ISBN | : 1351058339 |
The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
| Author | : Xhejn Dule |
| Publisher | : |
| Total Pages | : 63 |
| Release | : 2019 |
| Genre | : |
| ISBN | : |
This research paper aims to give the reader the insights about the increasingly popular topic of sustainability in fashion industry. Sustainability as a concept has gradually evolved and spread across various industries and have influenced a great number of businesses over the past decades. As a result, today it has gained a much greater impact over everyones daily life as opposed to the past. It could be due to the fact that people became more aware of it, or it could be a result of its organic growth.The goal of the thesis is to understand the cause-and-effect relationship between suppliers and customers of apparel business. To be precise, who is driving the sustainability in the fashion industry. Is it the customer that demands that his/her clothes to be manufactured in a certain way, or is it the producer that educates the customer. If latter, what are the motives? Are they really genuine as a customer believes them to be, or is it another way to do marketing and, hence, attract a larger clientele and earn more money? In order to tackle and approach all of those questions, this paper, through empirical study, will provide the reader with primary data analysis and its results. Combination of a thorough literature review as well as potentially insightful findings of the quantitative research , will be the main sources for argumentation within this peace of work.*****This research paper aims to give the reader the insights about the increasingly popular topic of sustainability in fashion industry. Sustainability as a concept has gradually evolved and spread across various industries and have influenced a great number of businesses over the past decades. As a result, today it has gained a much greater impact over everyones daily life as opposed to the past. It could be due to the fact that people became more aware of it, or it could be a result of its organic growth.The goal of the thesis is to understand the cause-and-effect relationship between suppliers and custo
| Author | : Claudia E. Henninger |
| Publisher | : Springer |
| Total Pages | : 284 |
| Release | : 2017-06-27 |
| Genre | : Business & Economics |
| ISBN | : 3319512536 |
This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.
| Author | : Subramanian Senthilkannan Muthu |
| Publisher | : Springer |
| Total Pages | : 101 |
| Release | : 2018-06-21 |
| Genre | : Technology & Engineering |
| ISBN | : 9811312656 |
This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
| Author | : Subramanian Senthilkannan Muthu |
| Publisher | : Springer Nature |
| Total Pages | : 172 |
| Release | : 2020-03-19 |
| Genre | : Science |
| ISBN | : 3030385329 |
This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile manufacturing, waste management and textile economics. The set will be of interest to researchers, engineers, industrialists, R&D managers and students working in textile chemistry, economics, materials science, and sustainable consumption and production. This volume focuses on sustainability aspects of consumerism and fashion, emphasizing the environmental issues that stem from textile care and disposal, and how many of these practices detrimentally impact the environment. Also addressed is the role of consumer knowledge and behavior associated with the clothing industry that may exacerbate these issues, and what can be done to better inform consumers about more sustainable options available to them. The case studies presented cover environmental and social sustainability in the clothing industry, and sustainable development in luxury fashion networks.
| Author | : Subramanian Senthilkannan Muthu |
| Publisher | : Springer Nature |
| Total Pages | : 321 |
| Release | : 2020-04-06 |
| Genre | : Science |
| ISBN | : 3030379299 |
This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile manufacturing, waste management and textile economics. The set will be of interest to researchers, engineers, industrialists, R&D managers and students working in textile chemistry, economics, materials science, and sustainable consumption and production. This volume discusses novel trends and concepts in sustainable textile design, including innovative topics such as doodling and upcycling in clothing and apparel design for sustainable fashion initiatives. Along with strategies for repurposing fashion sustainability, the book also covers university interventions for the development of proper and environmentally friendly design practices. Specific technologies addressed include UV applications, laser treatments for dyeing, refined surface design techniques for products such as leather.
| Author | : José Machado |
| Publisher | : Springer Nature |
| Total Pages | : 486 |
| Release | : 2021-06-16 |
| Genre | : Technology & Engineering |
| ISBN | : 3030791653 |
This book covers a variety of topics in the field of mechanical engineering, with a special focus on methods and technologies for modeling, simulation, and design of mechanical systems. Based on a set of papers presented at the 1st International Conference “Innovation in Engineering”, ICIE, held in Guimarães, Portugal, on June 28–30, 2021, it focuses on innovation in mechanical engineering, spanning from engineering design and testing of medical devices, evaluation of new materials and composites for different industrial applications, fatigue and stress analysis of mechanical structures, and application of new tools such as 3D printing, CAE 3D models, and decision support systems. This book, which belongs to a three-volume set, provides engineering researchers and professionals with extensive and timely information on new technologies and developments in the field of mechanical engineering and materials.
