The American Association of University Women (AAUW) is one of the nation's oldest and most influential voices for equality in education, the professions, and public life. Tracing the history of the AAUW, Susan Levine provides a new perspective on the meaning of feminism for women in mainstream liberal organizations. In so doing, she explores the problems that women confront and the strategies they have developed to achieve equal rights. Established in 1921 with the merging of two regional groups of women college graduates, the AAUW has grown to become a vital resource center for educational policy and women's concerns. While not always favoring the label "feminist," AAUW has sought to end discrimination against women, providing fellowships for women to pursue higher education, lobbying for changes in public policy, and conducting groundbreaking research. From the beginning, however, both achievement and controversy have marked the organizations' efforts. The AAUW, self-identified as the voice of moderation and mainstream women, has also been bound by social convention of class and race. One result, a bitter conflict in the late 1940s over racial integration, forced AAUW to change its national policies. Yet the organization emerged stronger than ever and at present boasts over 135,000 members. By examining the experience of groups like AAUW, Levine suggests that feminism was not so much "reborn" in the 1970s as it was adopted by a rapidly growing constituency of college educated women demanding the realization of their goals. Author note: Susan Levine is Assistant Professor of History at East Carolina University and the author of Labor's True Woman: Carpet Weavers, Industrialization, and Labor Reform in the Gilded Age (Temple).