This study gives highly specific data on the graduate school plans of American college students with unique and targeted demographic data sets for plans to go to law school, medical/dental/veterinary school, MBA programs, international affairs/public affairs masters degree programs, PHD programs in the humanities, PHD programs in the hard sciences, masters programs in nursing/occupational and physical therapy and much more. The report helps its end users to answer questions such as: how does demand for MBA programs differ from that of law school? What are the demographics of interest in medical school vs. nursing or occupational therapy programs? How much demographic overlap is there? Beyond students obviously interested in graduate school in a given area, who are those students with more than a passing interest but who have not quite made up their minds? What is the demographic profile of these students? The report will help graduate schools, academic advisors, enrollment and retention executives and others to help pinpoint demand for particular programs, specifying not only those who plan to apply but the level of interest of everyone else. By so many targeted variables the study enables its readers to measure interest in specific academic programs from specific segments of the current US college population, with variables such as age, academic major, gender, sexual orientation, grades, SAT/ACT scores, regional origins, religion, level of student debt, income level of family of origin, population concentration of region of origin and many other personal variables. The study also breaks out data by key institutional variables so readers can estimate program and subject demand by type of college, size of college, public/private status and even tuition level. Data in the 197- page report is based on a representative sample of 1,765 full time US college students drawn from a representative sub sample of more than 90 colleges and universities.