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| Author | : Hanne Hartvig Larsen |
| Publisher | : SAGE |
| Total Pages | : 218 |
| Release | : 1997-10-10 |
| Genre | : Business & Economics |
| ISBN | : 0857026224 |
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students′ analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.
| Author | : Nora A. Draper |
| Publisher | : NYU Press |
| Total Pages | : 283 |
| Release | : 2019-02-19 |
| Genre | : Social Science |
| ISBN | : 1479802840 |
The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity—a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.
| Author | : Martin Christopher |
| Publisher | : Routledge |
| Total Pages | : 170 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 0750652241 |
'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.
| Author | : William Panek |
| Publisher | : John Wiley & Sons |
| Total Pages | : 608 |
| Release | : 2017-01-04 |
| Genre | : Computers |
| ISBN | : 1119327598 |
Master Windows 10 installation and configuration, including new technologies The MCSA Windows 10 Study Guide is the only comprehensive resource you'll need to prepare for Exam 70-698. You'll find expert coverage of 100% of all exam objectives led by expert Microsoft MVP, William Panek. Quickly master the concepts and processes involved in Windows 10 installation and configuration. The Sybex superior study tools and online learning environment include: system requirements, devices, core services, networking, storage, data access and usage, maintenance, updates, data recovery, and more. Real-world scenarios bring on the job experience while hands-on exercises provide practical instruction on critical techniques, and the Sybex online learning environment gives you access to electronic flashcards for last minute review, an assessment test, and bonus practice exams so you can be confident on exam day. Exam 70-698 is the first of two exams for the MCSA certification. Addressing local and desktop deployments, these topics form the foundation of what's to come. This Sybex Study Guide gives you the tools you need along with expert content so you can build the essential knowledge base and master the ley concepts. Clarify processes with hands-on exercises Identify knowledge gaps through chapter review questions Test your understanding with online bonus practice exams and more With a 90-percent market share, Windows is the world's number-one desktop OS. While it may look similar to Windows 8, Windows 10 includes a number of enhanced features that specialists need to know, and MCSA candidates must be able to demonstrate a clear understanding of how to work with these new technologies. MCSA Windows 10 Study Guide: Exam 70-698 is your complete guide to Windows 10 installation and configuration, with expert instruction and practical exam preparation.
| Author | : William Panek |
| Publisher | : John Wiley & Sons |
| Total Pages | : 582 |
| Release | : 2016-06-20 |
| Genre | : Computers |
| ISBN | : 111925230X |
NOTE: The correct URL to access the Sybex interactive online test bank and study tools is www.wiley.com/go/sybextestprep. The book’s back cover, Introduction, and last page in the book provided the wrong URL. We apologize for any confusion and inconvenience this may have caused you. Master 100 percent of Microsoft Windows 10 exam with real-world hands-on practice MCSA: Microsoft Windows 10 Complete Study Guide is your ultimate preparation resource for the new Windows 10 certification. Fully updated to align with the latest version of the exam, this new edition digs deeper into the intricacies of the Windows OS and provides the most up-to-date information on new Windows 10 technologies. With complete coverage of all exam topics, this invaluable guide walks you through device planning, deployment, and management; network and storage configuration; access, data, app, and recovery management, and much more to help you master the exam material. You also get access to the Sybex interactive online learning environment, featuring electronic flashcards, a searchable glossary, an assessment test, and bonus practice exams designed to give you a preview of exam day. MCSA: Microsoft Windows 10 is the Microsoft Certified Solutions Associate certification for Windows 10, testing your abilities in a broad variety of associate-level tasks. This book rounds them up into a comprehensive knowledge base to help you clarify, memorize, and deepen your understanding so you can approach exam day with confidence. Master 100 percent of exam 70-697, Configuring Windows Devices, objectives Get more hands-on practice in real-world scenarios Test your knowledge with challenging review questions Access digital study aids and practice tests for comprehensive prep Windows is the world's leading operating system, with an estimated 90 percent share of the desktop OS market. There are currently over 110 million Windows 10 users, and that number is expected to rise—putting Windows 10 Specialists in high demand in the job market. If you're ready to fill the growing need for trained Windows 10 associates, Microsoft Configuring Windows Devices Study Guide Exam 70-697 has you covered for complete and detailed exam preparation.
| Author | : Andrea Kö |
| Publisher | : Springer |
| Total Pages | : 266 |
| Release | : 2013-08-21 |
| Genre | : Computers |
| ISBN | : 3642401600 |
This book constitutes the refereed proceedings of the Second Joint International Conference on Electronic Government and the Information Systems Perspective, and Electronic Democracy, EGOVIS/EDEM 2013, held in Prague, Czech Republic, in August 2013, in conjunction with DEXA 2013. The 19 revised full papers presented were carefully reviewed and selected for inclusion in this volume. They focus on the currently most sensitive areas in the field, such as identity management as a core component in any e-government or participation system, open data, mobile government applications as well as intelligent and learning systems.The papers are organized in the following topical sections: identity management in e-government; intelligent systems in e-government; e-government cases; mobile government; open government data; and e-participation.
| Author | : Simon Gray |
| Publisher | : Harriman House Limited |
| Total Pages | : 174 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 0857192485 |
Explains how to get ahead, what to do and what not to do to win in the highly competitive job race. This title explores the psychology of looking for a job and divulges his revolutionary techniques to get noticed and employed in a crowded market.
| Author | : Johan H. Knapen |
| Publisher | : Springer |
| Total Pages | : 367 |
| Release | : 2017-07-09 |
| Genre | : Science |
| ISBN | : 3319565702 |
This book consists of invited reviews written by world-renowned experts on the subject of the outskirts of galaxies, an upcoming field which has been understudied so far. These regions are faint and hard to observe, yet hide a tremendous amount of information on the origin and early evolution of galaxies. They thus allow astronomers to address some of the most topical problems, such as gaseous and satellite accretion, radial migration, and merging. The book is published in conjunction with the celebration of the end of the four-year DAGAL project, an EU-funded initial training network, and with a major international conference on the topic held in March 2016 in Toledo. It thus reflects not only the views of the experts, but also the scientific discussions and progress achieved during the project and the meeting. The reviews in the book describe the most modern observations of the outer regions of our own Galaxy, and of galaxies in the local and high-redshift Universe. They tackle disks, haloes, streams, and accretion as observed through deep imaging and spectroscopy, and guide the reader through the various formation and evolution scenarios for galaxies. The reviews focus on the major open questions in the field, and explore how they can be tackled in the future. This book provides a unique entry point into the field for graduate students and non-specialists, and serves as a reference work for researchers in this exciting new field.
| Author | : |
| Publisher | : |
| Total Pages | : 1180 |
| Release | : 1984 |
| Genre | : Automobiles |
| ISBN | : |
| Author | : Alex Hirschfield |
| Publisher | : CRC Press |
| Total Pages | : 307 |
| Release | : 2001-04-26 |
| Genre | : Law |
| ISBN | : 1482268256 |
One of the key methods of reducing and dealing with criminal activity is to accurately gauge and then analyse the geographical distribution of crime (from small scale to large scale areas). Once the police and government know what areas suffer most from criminal activity they can assess why this is the case and then deal with it in the most effecti
