Geodemographics for Marketers

Geodemographics for Marketers
Author: Barry Leventhal
Publisher: Kogan Page Publishers
Total Pages: 232
Release: 2016-01-03
Genre: Business & Economics
ISBN: 0749473835

Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by a leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector. Geodemographics for Marketers includes numerous case studies, from the automotive, retail and telecommunications sectors to the public sector, that illustrate core concepts and how they can be applied to gain positive results. It is also supported by a range of online resources, including figures, practical sessions and learning feedback. The book also incorporates the newly introduced generation of classifications, as well as a discussion of the key decisions of the proposed 2021 census.

Profile

Profile
Author:
Publisher:
Total Pages: 136
Release: 1992
Genre: United States
ISBN:

Super-Deep Continental Drilling and Deep Geophysical Sounding

Super-Deep Continental Drilling and Deep Geophysical Sounding
Author: Karl Fuchs
Publisher: Springer Science & Business Media
Total Pages: 478
Release: 2012-12-06
Genre: Science
ISBN: 3642501435

The articles in this volume were selected from a series of reports delivered in the So viet Union at Yaroslavl during the International Seminar "Super-deep drilling and deep geophysical research", which was organized and held in August 1988 by the Ministry of Geology of the USSR, jointly with the Inter-Union Commission on the Lithosphere. One of the most important problems of modem geology, is the state and prospects of further development of deep continental structure investigations, was discussed at the seminar with the participation of 245 scientists and specialists from 19 countries. At the plenary and sectional meetings of the seminar, 83 reports were delivered, discussions on the most interesting problems were organized, the exchange of ideas between the leading scientists a round table took place in discussion. The distinctive feature of the present collection of articles is the wide scope of the investigation of the Earth's crust. The reports elucidate such subjects of world impor tance as (1) achievements in implementation of major scientific programs investi gating deep Earth structure and plans for their further materialization; (2) theoretical problems of carrying out geological-geophysical explorations and drilling operations; and (3) new approaches to the study of the Earth's interior. The results of deep inves tigations of individual countries and organizations are considered, and concrete tech nical elaboration, methods of work execution, etc. are discussed.

Assessment of Oral Health

Assessment of Oral Health
Author: R. V. Faller
Publisher: Karger Medical and Scientific Publishers
Total Pages: 203
Release: 2000-01-01
Genre: Medical
ISBN: 3805570309

This book is a compilation of new and innovative techniques for the assessment and characterization of orally important conditions such as caries, periodontal diseases and calculus. It also gives recommendations for the validation of new methods.