How to Write Copy That Sells

How to Write Copy That Sells
Author: Ray Edwards
Publisher: Morgan James Publishing
Total Pages: 186
Release: 2016-02-16
Genre: Business & Economics
ISBN: 1630475025

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

How to Write Copy That Sells

How to Write Copy That Sells
Author: Ray Edwards
Publisher:
Total Pages: 0
Release: 2016-02-16
Genre: Business & Economics
ISBN: 9781614485032

This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

Summary of Ray Edwards's How to Write Copy That Sells

Summary of Ray Edwards's How to Write Copy That Sells
Author: Everest Media
Publisher: Everest Media LLC
Total Pages: 37
Release: 2022-03-01T21:00:00Z
Genre: Business & Economics
ISBN: 1669347842

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The acronym P. A. S. T. O. R. stands for Pastor, Authority, Sensitivity, Trust, and Openness. It is a guide to writing copy that will get you more sales. #2 You must make the consequences of not solving the problem as painful as possible. This is the most important step in making sales, and it is widely overlooked. #3 When describing the problem, amplify the consequences of not solving it, and paint a picture of paradise. Then, share the story of how the problem can be solved. This will be different depending on your situation, but it should include at least how you solved the problem yourself, or how a client solved it on their own. #4 What you’re selling is not the stuff itself, but the transformation. The delivery method is just the vehicle. Don’t get the vehicle confused with the destination.

Writing Riches

Writing Riches
Author: Ray Edwards
Publisher: Morgan James Pub
Total Pages: 161
Release: 2010
Genre: Business & Economics
ISBN: 9781600377556

Edwards opens the door to the new online business owner and marketer, giving insiders tips and secrets based on his own very successful career on boosting profits and driving sales with results-based Web copy.

The Ultimate Sales Letter

The Ultimate Sales Letter
Author: Dan S. Kennedy
Publisher: Simon and Schuster
Total Pages: 240
Release: 2011-02-14
Genre: Business & Economics
ISBN: 1440511411

Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.

Permission to Prosper

Permission to Prosper
Author: Ray Edwards
Publisher: Morgan James Publishing
Total Pages: 177
Release: 2020-11-03
Genre: Religion
ISBN: 1631951424

False beliefs about money so often rob us of our best opportunity to serve God, to love people, and to steward the wealth He gives us. Our cultural programming has embedded deep within us wrong ideas about wealth, money, and morality. These wrong ideas, and not greed or avarice, are the biggest source of poverty in the world. In Permission to Prosper, Ray Edwards offers three startling premises. First, God has promised you prosperity. Second, God has a purpose behind this prosperity (and it is not necessarily that you give all your money away). And third, the practice of prosperity is a spiritual activity. Not only do you have permission to prosper, but you also have a mandate to multiply. Permission to Prosper gives you the confidence and the keys to do just that.

The Adweek Copywriting Handbook

The Adweek Copywriting Handbook
Author: Joseph Sugarman
Publisher: John Wiley & Sons
Total Pages: 374
Release: 2012-06-19
Genre: Business & Economics
ISBN: 111842879X

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Moneywords

Moneywords
Author: Ray Edwards
Publisher: Createspace Independent Publishing Platform
Total Pages: 132
Release: 2014-09-04
Genre: Business & Economics
ISBN: 9781500990749

MoneyWords is part of the powerful Quick & Easy Copywriting Series by Ray Edwards. This series is perfect for anyone who wants to see more sales, have more clients, and achieve greater success in their online business. Use the secrets in these books for writing blog posts, articles, emails, sales letters, and ads that make you money. Get More Attention And Sell More Products... NOW! The Quick & Easy Copywriting Series is sure to increase your bottom line no matter your level of experience. Whether you're a beginner or expert, the tips and tricks in these books will catalyze your sales into the next level of success.

Built to Sell

Built to Sell
Author: John Warrillow
Publisher: Penguin
Total Pages: 177
Release: 2012-12-24
Genre: Business & Economics
ISBN: 1591845823

Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.

Copywriting Secrets

Copywriting Secrets
Author: Jim Edwards
Publisher:
Total Pages: 0
Release: 2023-06-06
Genre:
ISBN: 9788119216321

What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you. Whether you're a coach, author, ""funnel hacker"", e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future. In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out: Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom! Fact #2: Poor Copywriting = Struggle forever and die poor! Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn. This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!) If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales -- no matter what you sell or who you sell it to -- this book is for you. Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.