Summary Money Making Secrets Of Marketing Genius Jay Abraham And Other Marketing Wizards
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Author | : BusinessNews Publishing, |
Publisher | : Primento |
Total Pages | : 44 |
Release | : 2014-09-29 |
Genre | : Business & Economics |
ISBN | : 2511016168 |
The must-read summary of Jay Abraham's book: "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth". This complete summary of the ideas from Jay Abraham's book "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards" shows how marketing is the engine that drives every business forward. Without customers, a business is going nowhere. In his book, the author demonstrates that any company with a dynamic marketing program and a good product or service can flourish and prosper. This summary reveals that the key to marketing is understanding the needs of your prospective and current customers, and how to relate those to what you offer. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards" and discover the key to creating marketing campaigns that get real results.
Author | : Jay Abraham |
Publisher | : ReadHowYouWant.com |
Total Pages | : 354 |
Release | : 2010-06 |
Genre | : Business & Economics |
ISBN | : 1458778304 |
Businesses can plateau, stall, OR stagnatewithout the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and ...
Author | : F. A. Hayek |
Publisher | : University of Chicago Press |
Total Pages | : 469 |
Release | : 2014-01-08 |
Genre | : Business & Economics |
ISBN | : 022608969X |
In addition to his groundbreaking contributions to pure economic theory, F. A. Hayek also closely examined the ways in which the knowledge of many individual market participants could culminate in an overall order of economic activity. His attempts to come to terms with the “knowledge problem” thread through his career and comprise the writings collected in the fifteenth volume of the University of Chicago Press’s Collected Works of F. A. Hayek series. The Market and Other Orders brings together more than twenty works spanning almost forty years that consider this question. Consisting of speeches, essays, and lectures, including Hayek’s 1974 Nobel lecture, “The Pretense of Knowledge,” the works in this volume draw on a broad range of perspectives, including the philosophy of science, the physiology of the brain, legal theory, and political philosophy. Taking readers from Hayek’s early development of the idea of spontaneous order in economics through his integration of this insight into political theory and other disciplines, the book culminates with Hayek’s integration of his work on these topics into an overarching social theory that accounts for spontaneous order in the variety of complex systems that Hayek studied throughout his career. Edited by renowned Hayek scholar Bruce Caldwell, who also contributes a masterly introduction that provides biographical and historical context, The Market and Other Orders forms the definitive compilation of Hayek’s work on spontaneous order.
Author | : Frank J. Fabozzi |
Publisher | : John Wiley & Sons |
Total Pages | : 338 |
Release | : 2003-02-03 |
Genre | : Business & Economics |
ISBN | : 0471445649 |
An informative look at the world of short-term investing and borrowing The Global Money Markets is the authoritative source on short-term investing and borrowing-from instruments in the U.S. and U.K., to asset-liability management. It also clearly demonstrates the various conventions used for money market calculations and discusses other short-term structured financial products such as asset-backed securities and mortgage-backed securities. Steven V. Mann (Columbia, SC) is Professor of Finance at the Moore School of Business, University of South Carolina. He has coauthored two previous books and numerous articles in the area of investments and works as a consultant to investment/commercial banks throughout the United States. Moorad Choudhry (Surrey, UK) is a Vice President of structured finance services with JPMorganChase in London. Prior to that he worked as a gilt-edged market maker and Treasury trader at ABN Amro Hoare Govett Sterling Bonds Limited, and as a sterling proprietary trader at Hambros Bank Limited. Moorad is a Senior Fellow at the Centre for Mathematical Trading and Finance, City University Business School. John Wiley & Sons, Inc. is proud to be the publisher of the esteemed Frank J. Fabozzi Series. Comprising nearly 100 titles-which include numerous bestsellers—The Frank J. Fabozzi Series is a key resource for finance professionals and academics, strategists and students, and investors. The series is overseen by its eponymous editor, whose expert instruction and presentation of new ideas have been at the forefront of financial publishing for over twenty years. His successful career has provided him with the knowledge, insight, and advice that has led to this comprehensive series. Frank J. Fabozzi, PhD, CFA, CPA, is Editor of the Journal of Portfolio Management, which is read by thousands of institutional investors, as well as editor or author of over 100 books on finance for the professional and academic markets. Currently, Dr. Fabozzi is an adjunct Professor of Finance at Yale University's School of Management and on the board of directors of the Guardian Life family of funds and the Black Rock complex of funds.
Author | : Brian Kurtz |
Publisher | : Hay House, Inc |
Total Pages | : 314 |
Release | : 2019-04-09 |
Genre | : Business & Economics |
ISBN | : 1401956769 |
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
Author | : Napoleon Hill |
Publisher | : TarcherPerigee |
Total Pages | : 434 |
Release | : 2015-09-15 |
Genre | : Business & Economics |
ISBN | : 0399173218 |
"Authorized by the Napoleon Hill Foundation"--Cover.
Author | : Joseph Murphy |
Publisher | : Penguin |
Total Pages | : 193 |
Release | : 1986-01-01 |
Genre | : Self-Help |
ISBN | : 1101666153 |
As astonishing as it is true, you no longer need you wish or dream about the things you've always wanted and deserved in life. For as surely as a never-ending stream of air is sent for you to breathe...so may you enjoy wealth, happiness, health, love--a life full of luxuries...beautiful country homes ...travel to far off exotic places...expensive cars...rare and priceless works of art--all this and more, once you learn the secret of projecting "mind rays."
Author | : Joe Vitale |
Publisher | : John Wiley & Sons |
Total Pages | : 295 |
Release | : 2006-12-22 |
Genre | : Business & Economics |
ISBN | : 0470009799 |
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Author | : Anthony Robbins |
Publisher | : Simon and Schuster |
Total Pages | : 688 |
Release | : 2016-03-29 |
Genre | : Business & Economics |
ISBN | : 1476757860 |
"Bibliography found online at tonyrobbins.com/masterthegame"--Page [643].
Author | : Steven D. Strauss |
Publisher | : John Wiley & Sons |
Total Pages | : 599 |
Release | : 2012-02-27 |
Genre | : Business & Economics |
ISBN | : 111823877X |
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.