Summary Changing The Channel
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Author | : BusinessNews Publishing, |
Publisher | : Primento |
Total Pages | : 45 |
Release | : 2013-02-15 |
Genre | : Business & Economics |
ISBN | : 2806238854 |
The must-read summary of Michael Masterson and MaryEllen Tribby's book: "Changing the Channel: 12 Easy Ways to Make Millions for Your Business". This complete summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel" shows how it is no longer enough to be good at just one type of marketing. In today's market, it is necessary to use multiple channels to attract prospective customers. In their book, the authors present the 12 marketing channels that are important today and how you can effectively make use of each one to gain customers and drive sales. By reading this summary, you will learn how to select the right channels and use them together to achieve maximum success. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "Changing the Channel" and discover how you can ensure that your business survives in the current market by making use of all marketing channels.
Author | : Kevin Arceneaux |
Publisher | : University of Chicago Press |
Total Pages | : 255 |
Release | : 2013-08-27 |
Genre | : Political Science |
ISBN | : 022604744X |
We live in an age of media saturation, where with a few clicks of the remote—or mouse—we can tune in to programming where the facts fit our ideological predispositions. But what are the political consequences of this vast landscape of media choice? Partisan news has been roundly castigated for reinforcing prior beliefs and contributing to the highly polarized political environment we have today, but there is little evidence to support this claim, and much of what we know about the impact of news media come from studies that were conducted at a time when viewers chose from among six channels rather than scores. Through a series of innovative experiments, Kevin Arceneaux and Martin Johnson show that such criticism is unfounded. Americans who watch cable news are already polarized, and their exposure to partisan programming of their choice has little influence on their political positions. In fact, the opposite is true: viewers become more polarized when forced to watch programming that opposes their beliefs. A much more troubling consequence of the ever-expanding media environment, the authors show, is that it has allowed people to tune out the news: the four top-rated partisan news programs draw a mere three percent of the total number of people watching television. Overturning much of the conventional wisdom, Changing Minds or Changing Channels? demonstrate that the strong effects of media exposure found in past research are simply not applicable in today’s more saturated media landscape.
Author | : |
Publisher | : |
Total Pages | : 516 |
Release | : 1986 |
Genre | : Groundwater |
ISBN | : |
Author | : Geological Survey (U.S.) |
Publisher | : |
Total Pages | : 520 |
Release | : 1986 |
Genre | : Water quality |
ISBN | : |
Author | : Joseph P. Capesius |
Publisher | : |
Total Pages | : 76 |
Release | : 2002 |
Genre | : River channels |
ISBN | : |
Author | : James Clear |
Publisher | : James Clear |
Total Pages | : 39 |
Release | : |
Genre | : Self-Help |
ISBN | : |
SUMMARY: ATOMIC HABITS: An Easy & Proven Way to Build Good Habits & Break Bad Ones. This book is not meant to replace the original book but to serve as a companion to it. ABOUT ORIGINAL BOOK: Atomic Habits can help you improve every day, no matter what your goals are. As one of the world's leading experts on habit formation, James Clear reveals practical strategies that will help you form good habits, break bad ones, and master tiny behaviors that lead to big changes. If you're having trouble changing your habits, the problem isn't you. Instead, the issue is with your system. There is a reason bad habits repeat themselves over and over again, it's not that you are not willing to change, but that you have the wrong system for changing. “You do not rise to the level of your goals. You fall to the level of your systems” - James Clear I’m a huge fan of this book, and as soon as I read it I knew it was going to make a big difference in my life, so I couldn’t wait to make a video on this book and share my ideas. Here is a link to James Clear’s website, where I found he uploads a tonne of useful posts on motivation, habit formation and human psychology. DISCLAIMER: This is an UNOFFICIAL summary and not the original book. It designed to record all the key points of the original book.
Author | : |
Publisher | : |
Total Pages | : 76 |
Release | : 1994 |
Genre | : Ecosystem management |
ISBN | : |
Author | : Ellen Propper Mickiewicz |
Publisher | : Duke University Press |
Total Pages | : 412 |
Release | : 1999 |
Genre | : History |
ISBN | : 9780822324638 |
New in paperback Revised and expanded During the tumultuous 1990s, as Russia struggled to shed the trappings of the Soviet empire, television viewing emerged as an enormous influence on Russian life. The number of viewers who routinely watch the nightly news in Russia matches the number of Americans who tune in to the Super Bowl, thus making TV coverage the prized asset for which political leaders intensely--and sometimes violently--compete. In this revised and expanded edition of Changing Channels, Ellen Mickiewicz provides many fascinating insights, describing the knowing ways in which ordinary Russians watch the news, skeptically analyze information, and develop strategies for dealing with news bias. Covering the period from the state-controlled television broadcasts at the end of the Soviet Union through the attempted coup against Gorbachev, the war in Chechnya, the presidential election of 1996, and the economic collapse of 1998, Mickiewicz draws on firsthand research, public opinion surveys, and many interviews with key players, including Gorbachev himself. By examining the role that television has played in the struggle to create political pluralism in Russia, she reveals how this struggle is both helped and hindered by the barrage of information, advertisements, and media-created personalities that populate the airwaves. Perhaps most significantly, she shows how television has emerged as the sole emblem of legitimate authority and has provided a rare and much-needed connection from one area of this huge, crisis-laden country to the next. This new edition of Changing Channels will be valued by those interested in Russian studies, politics, media and communications, and cultural studies, as well as general readers who desire an up-to-date view of crucial developments in Russia at the end of the twentieth century.
Author | : Spencer Johnson |
Publisher | : Penguin |
Total Pages | : 62 |
Release | : 1998-09-08 |
Genre | : Business & Economics |
ISBN | : 1101495871 |
THE #1 INTERNATIONAL BESTSELLER WITH OVER 28 MILLION COPIES IN PRINT! A timeless business classic, Who Moved My Cheese? uses a simple parable to reveal profound truths about dealing with change so that you can enjoy less stress and more success in your work and in your life. It would be all so easy if you had a map to the Maze. If the same old routines worked. If they'd just stop moving "The Cheese." But things keep changing... Most people are fearful of change, both personal and professional, because they don't have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Dr. Spencer Johnson, the coauthor of the multimillion bestseller The One Minute Manager, uses a deceptively simple story to show that when it comes to living in a rapidly changing world, what matters most is your attitude. Exploring a simple way to take the fear and anxiety out of managing the future, Who Moved My Cheese? can help you discover how to anticipate, acknowledge, and accept change in order to have a positive impact on your job, your relationships, and every aspect of your life.
Author | : Michael J. Morgan |
Publisher | : |
Total Pages | : 336 |
Release | : 2005 |
Genre | : Geomorphology |
ISBN | : |