Ultimate Guide to Amazon Advertising

Ultimate Guide to Amazon Advertising
Author: Timothy P. Seward
Publisher: Entrepreneur Press
Total Pages: 323
Release: 2019-05-21
Genre: Business & Economics
ISBN: 161308398X

"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning

Amazon Ads for Authors: Unlock Your Full Advertising Potential

Amazon Ads for Authors: Unlock Your Full Advertising Potential
Author: Ricardo Fayet
Publisher: Reedsy
Total Pages: 198
Release: 2023-01-09
Genre: Language Arts & Disciplines
ISBN: 1786130173

Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional.

Amazon Ads for Indie Authors: A How-to Guide from an Industry Expert

Amazon Ads for Indie Authors: A How-to Guide from an Industry Expert
Author: Janet Margot
Publisher: Book Geeks Marketing
Total Pages: 152
Release: 2021-10-25
Genre: Business & Economics
ISBN: 173747610X

Learn from a former Amazonian how to create, manage and optimize book ads. Amazon Ads for Indie Authors is a former insider's breakdown of book advertising. This is the most authoritative author ads handbook available, exposing the interconnectivity of book ads in the Amazon ecosystem. This insight fuels a framework that declutters the ads dashboard allowing you to reach readers more effectively. You’ll learn how to: ✓ build your ads strategy ✓ create basic ads ✓ avoid costly mistakes ✓ manage campaigns while driving spend efficiency ✓ use advanced features tailored for your use case ✓ scale your ads at the right time ✓ detect key signals improving your chance of success ✓ discern what Amazon recommends vs. what works for books Amazon Ads can be complex to navigate, particularly for books. This guide will teach how you to simplify your approach, free up your headspace, and get back to writing.

The Practical Freelance Writer's Guide to Author Websites

The Practical Freelance Writer's Guide to Author Websites
Author: Angela Atkinson
Publisher: Lulu.com
Total Pages: 104
Release: 2010-08-06
Genre: Computers
ISBN: 0557594626

The Practical Freelance Writer's Guide to Author Websites is a complete guide to building, managing and promoting author websites, specifically geared toward offering freelance writers real, workable solutions for the unique challenges they face in this venue. Learn why freelance writers need author sites to succeed in today's market, and find out what types of pages and content can help to catch the attention of their potential clients. You'll find tried and true tips on webhosting options, SEO for author websites and writing author bios. Plus, learn new ways to market and promote author websites, including advice on social networking and social media marketing and much more--all from a freelance writer and website designer who knows what works.

The Writer's Guide

The Writer's Guide
Author: Paul A. Lynch
Publisher: XinXii
Total Pages: 32
Release: 2017-10-03
Genre: Fiction
ISBN: 3961427577

A short book that will help the beginning writer to accomplish his or her writing goals. Good writing is challenging and the only way to write better books is to perfect the craft. There are many genres of writing and the author that studies these genres will be able to write better. Whether you're an aspiring children's author or any other author this book is definitely for you as you'll learn tips and tricks of the craft.

The Complete Guide to Writing & Publishing Your First e-Book

The Complete Guide to Writing & Publishing Your First e-Book
Author: Martha Maeda
Publisher: Atlantic Publishing Company
Total Pages: 196
Release: 2015-02-06
Genre: Language Arts & Disciplines
ISBN: 1601386087

The advent of Amazon s Kindle in 2007 allowed millions of writers to make the leap from paper to the electronic screen. Several eReader competitors recently joined the ring, introducing products such as the Apple iPad, Barnes & Noble Nook, the updated Sony Reader, and Samsung Papyrus. The publishing world is experiencing a revolution with these electronic readers and you can catch up to speed by learning the ins and outs of publishing with this low-cost, high-profit publisher. The Complete Guide to Writing & Publishing Your First eBook is a guide for anyone who s dreamt about becoming a published author and is intrigued by the profitable new prospect of ePublishing but didn t know where to start. EBook sales hovered around $500 million at the end of 2009, and are steadily climbing. If you re passionate about writing and using new technology to market yourself and your work, this book will explain how you can do what you love and increase your earning potential. Start off with understanding what an eBook is and the differences between traditional and digital publishing, and the benefits involved. You will identify and learn the details of more than 15 eReaders, including the three top-selling: Kindle, Nook, and Sony Reader. You will employ the basics of analyzing your audience, brainstorming, writing, editing, and marketing according to the type of eReader. You will learn the process of getting your book published, how to change or alter the format or style of your book to match the necessities of the eReader, and how to optimize the format of any text for e-reading. We spent dozens of hours interviewing writers who are experts in the art of digital publishing to provide a complete overview of everything you need to know about publishing your eBook. Not only will you learn how to upload your work through an eReader, you will also hone your writing skills with tips, writing exercises, and writing resources. You will learn how to target your book to the right demographic and what you can do to promote your book in online inventories. You will learn the basics of viral marketing promotion, SEO, and building a business with digital publications. You will learn how to work with your eReader to produce innovative content, and you will learn how to monitor for updates to the electronic publishing industry. No matter what your goals are, you can start publishing from your home with eReader technology

The Indie Writer's Encyclopedia

The Indie Writer's Encyclopedia
Author: M.L. Ronn
Publisher: Author Level Up LLC
Total Pages: 196
Release: 2019-07-19
Genre: Reference
ISBN:

300+ terms, 200+ explanations, and an appendix that will make your jaw drop! In this useful writer’s guide, prolific writer M.L. Ronn covers every writing, marketing, and business term that a working writer needs to know to thrive in today’s digital world of publishing, with detailed examples. This unique dictionary/encyclopedia hybrid will answer virtually any question you have about publishing. When you’re done reading, you’ll have: * A go-to resource that you can use again and again whenever you have a question * A career’s worth of publishing industry education that takes some writers a lifetime to learn * An unfair competitive advantage because your brain will swell up to twice its size and elevate you to a new level of existence (just kidding...this is a book description for an encyclopedia, for Pete’s sake—it needs humor!) The Indie Writer’s Encyclopedia might not be the sexist book you buy this year, but it just might be the most practical. Click the buy button to grab your copy of The Indie Writer’s Encyclopedia today! V1.0

Writer's Toolbox

Writer's Toolbox
Author: Connor Whiteley
Publisher: CGD Publishing
Total Pages: 271
Release:
Genre: Language Arts & Disciplines
ISBN:

Writing boxset: Some things remain constant throughout our author career. For example, we always want to know how to self-publish and market books (Successful Self-Publishing) we need to build a human brand so readers can connect with us and ultimately we can sell more books (Human Branding For Authors) and we need to make money from our writing. (Turn Your Ideas into Money) The Boxset Includes: A Guide to Successful Self-Publishing: Do you want to publish your book? Do you want to free from traditional publishers and looking to self-publishing? Do you just want to get your book out into the world? If the answer is yes to any of those questions, then this is the book for you. As in this book you’ll learn about all the different self-publishing options as well as the amazing tools and opportunities that are available to us as self-published authors. By the end of this book, you’ll know all the major options that are available to use as a self-published author and you’ll know of the tools you’ll need to be able to successfully self-publish. If you like this book, then please check out Human Branding for Authors: How to be Human in an AI World? This book is perfect for anyone interested in self-publishing. Human Branding for Authors: How to be Human in an AI World? Do you want to make your author brand more human? Do you want to learn about the different methods that authors can use to create a brand? Do you want to learn how to show your humanity to your readers and fans? If the answer to any of these questions is yes then this is the book for you- because in this book you’ll learn over 20 methods and ideas about how to create a more human author brand as well as why human branding is important for the present and the future. By the end of this book, you’ll come away with a lot of knowledge and ideas that you can implement in your own author business to make you a more human brand as well as you’ll learn a bit about the technological changes ahead. If you like this book then please consider checking out my other Books for Writers and Authors. Turn Your Ideas into Money: A Guide to Making Money From Your Writing Do you want to make money with your writing? Do you want to learn how to make more money with your writing? Do you ready make money from your writing and want to know other ways you can turn your book into money? If the answer to those questions and more is yes then this is the book for you as you’ll learn the different ways how you can make money and potentially a living from your writing. As there are many, many ways to make money with your book and writing and this book tells you the different ways in a clear and easy to understand way. By the end of this book you will know how to make money your writing and you will probably have a list of things that you want to try out after reading this book. So, if you want to Turn your ideas into money then buy this book now! BOOK CONTAINS LINK TO FREE GIFT!

Promoting Your Self-Published Book: An Independent Author’s Guide To Marketing and Exposure

Promoting Your Self-Published Book: An Independent Author’s Guide To Marketing and Exposure
Author: Marques Vickers
Publisher: Marquis Publishing
Total Pages: 54
Release: 2017-04-28
Genre: Language Arts & Disciplines
ISBN:

Author Marques Vickers’ “Promoting Your Self-Published Book: An Independent Author’s Guide To Marketing and Exposure” is a concise reference guide for authors to market their independently published paperbacks and electronic books. The book offers valuable tips to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Nearly 300 useful reference websites are provided to enhance social media strategies, website design, revenue outlets, email marketing, soliciting book reviews and media coverage. “Promoting Your Self-Published Book” stresses a current transformation supplanting the traditional publishing industry. Fresh and innovative creative and revenue opportunities are emerging for entrepreneurial savvy authors, writers, and journalists. The guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an author website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and a writer’s online articulation of their creative vision. Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, email marketing and the cultivation of a potential and existing client base to establish long-term sustainability. Chapter #1: The Essential Economics of the Publishing Industry Evaluating the Financial Realities Behind a Traditional Publishing Contract The Changing Economic Landscape for Publishers Substantive Reasons For Self-Publishing The Precarious Future Facing Traditional Publishing Outlets Online Reading Habits Printed Media Versus Electronic Media Creating An Environment of Success and Self-Determination Chapter #2: A Fresh Dependency and Integration of Social Media Maximizing Social Media Reach The Importance of Hashtags as Reference Beacons How to Personalize Social Media The Categories of Social Media Best Suited For Authors Weblogs Automating All of Your Social Media Outlets Together Chapter #3: A Writer’s Website Attractive Packaging Your Role in Creating The Design Concept Designing and Personalizing Your Own Website Evaluating Your Website Host Memorable Domain Name Clarity of Vision Make Your Site Simple to Navigate How The Cellular Phone and Tablets Affect Website Layouts Chapter #4: Drawing Traffic To Your Social Media Pages and Website Qualifying Your Website Viewers Search Engines and Indexes Where and How Often Should You Submit Your Website Pages Buying Traffic and Ad Words Programs Electronic Magazines and Weblogs Chapter #5: Soliciting Book Reviews Print Media Book Editors Seeking Out Diverse Coverage and Reviews How to follow-up with Media Interest Chapter #6: Cultivating Media Exposure and Email Marketing Strategies For Sending Out Press Releases Bulk Email Press Releases Specific Media Submission Guidelines Purchasing Mailing and Media Contact Lists Additional Review Outlets and Their Cumulative Effect Chapter #7: Cultivating Revenue Streams Amazon Publishing Keyword Adverting Programs Bidding For Placement Barnes and Noble, Smashwords, Google Play Books Dropshipping Pre-Printing Books For Resale Reference Category Listings Amazon Related Resources, Author Industry Mailing List Services, Automated Social Media Marketing, Bulk Email Services, Content Community, Currency Converters, Digital and Video Imaging Software, Domain Name Brokers & Registration Services, E-Commerce Shopping Carts, Social Networking Websites, News Media Search Engine Submission Sources, Pay Per Click Traffic, Press Release Services, Search Engines, Self-Publishing Outlets, Weblogs, Website Design Software and Related Services.

How to Become a Successful Author

How to Become a Successful Author
Author: Russell Nohelty
Publisher: Wannabe Press, LLC
Total Pages: 188
Release: 2019-11-01
Genre: Business & Economics
ISBN:

Are you tired of writing books that release to crickets? Are you sick of reading hundreds of articles about how to find more readers? Are you lost in a sea of information without any direction on how to move forward? Then How to Become a Successful Author is the perfect book for you. Russell Nohelty is a USA Today bestselling author who has spent a decade in the writing trenches building his own career, growing a network of successful authors, and helping hundreds of authors with their marketing. This book compiles the best tips, tricks, and hacks from his life, and the most powerful secrets he has learned from other authors about how to make six figures or more as an author. Inside: Learn the secrets to self-publishing success Discover the exact steps to landing a publishing contract Find out how to build a network of successful authors Launch a book successfully into Kindle Unlimited and wide on all platforms Build an audience that's eager to buy your books every time you launch And so much more. There are over 50 hard won lessons in this book, all borne from life as a successful writer. You'll leave this book with the tools and ability to make a living as a writer without struggling every minute of the day. How to Become a Successful Author is broken up into three sections: Mindset, all about how to build focus, grit, and resilience, Writing, where Russell breaks down how to build a successful book from the ground up, and Marketing, where you'll learn how to take your book and share it with the world. This is the best book you'll ever read on building a successful author career from the ground up, packed with everything you need to know to become a successful author, starting today. Get it now.