Successful Food Packaging Design
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| Author | : Marianne R. Klimchuk |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2013-01-14 |
| Genre | : Design |
| ISBN | : 111802706X |
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
| Author | : Ben Hargreaves |
| Publisher | : Rockport Publishers |
| Total Pages | : 159 |
| Release | : 2006 |
| Genre | : Design |
| ISBN | : 9782940361335 |
Successful Food Packaging Design showcases the most delectable international food packaging graphic design. From premier lines, to the pop kitsch of mass-market brands, superbranded icons to in-house lines and own brands, this book will satisfy the most insatiable of graphic consumers' appetites. Accompanying the visual feats of desirable packets Successful Food Packaging Design offers in-depth analysis of key international trends, plus insightful commentary from industry professionals and how to design for success in this highly competitive area of design. Exploring the relationship between marketing and lifestyle branding, this book is a must-consume for designers working within the field of food packaging as well as those from the wider field with a hunger for visual stimulation.
| Author | : Marianne R. Klimchuk |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2013-02-01 |
| Genre | : Design |
| ISBN | : 1118358546 |
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
| Author | : Steven DuPuis |
| Publisher | : Fair Winds Press |
| Total Pages | : 241 |
| Release | : 2011-06 |
| Genre | : Design |
| ISBN | : 1592537081 |
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
| Author | : DesignerBooks |
| Publisher | : Designer Books |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : Color |
| ISBN | : 9789887770503 |
With the accelerated pace of life, people often first notice the packages when they see food, and the color of the packaging affects the psychology of consumers. DELICIOUS COLOUR- FOOD PACKAGING DESIGN selects a variety of design works from around the world, showing you a lot of packaging design in showy color. According to the characteristics of different foods, the designers have designed various color and exquisite packaging works, so that you can first visually taste them. The 320-page book is rich and comprehensive in content, including biscuits, candy, beverages, tea, drinks, fast food, etc., covering many aspects of food packaging design, providing you with a unique food packaging design feast.
| Author | : Rob Wallace |
| Publisher | : Rockport Publishers |
| Total Pages | : 272 |
| Release | : 2009-09-01 |
| Genre | : Design |
| ISBN | : 161060184X |
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
| Author | : Marianne R. Klimchuk |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2006-09-11 |
| Genre | : Design |
| ISBN | : 9780471720164 |
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines
| Author | : Howard R. Moskowitz |
| Publisher | : John Wiley & Sons |
| Total Pages | : 282 |
| Release | : 2009-08-07 |
| Genre | : Technology & Engineering |
| ISBN | : 0813806046 |
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.
| Author | : Carlos Velasco |
| Publisher | : Springer |
| Total Pages | : 381 |
| Release | : 2018-11-28 |
| Genre | : Business & Economics |
| ISBN | : 3319949772 |
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
| Author | : Giovanni Brunazzi |
| Publisher | : Springer |
| Total Pages | : 125 |
| Release | : 2014-07-08 |
| Genre | : Technology & Engineering |
| ISBN | : 3319084526 |
This Brief defines reliable correlations between the food packaging design and its chemical features in terms of an 'integrated food product' (the synergistic union composed of the edible content and its container). A good design, as described in this Brief, implies the best choices from a series of possibilities, taking into account economical and commercial influences or limitations in the production and processing chain and the chemical interactions that can arise between the food containers and the contained edible material. This Brief highlights how the different requirements can be combined, while avoiding dangerous food risks originating from the chemical interaction between the container and the product. Different designs are critically analysed with relation to the effect on contained foods. The influences and resulting consequences of different possible food packaging designs are highlighted and discussed in selected case studies for some every-day products (like potato chips).
