Successful Direct Mail
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Author | : Liz Ferdi |
Publisher | : |
Total Pages | : 108 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : 9780764100741 |
Creating a direct mail program, focusing on the correct market for a given product, selecting and preparing mailing lists, testing the market with various advertising packages and offers, dealing with customer response, measuring the success of a campaign, and much more are all areas covered here to assure positive results from a direct mail program.
Author | : Craig Simpson |
Publisher | : Entrepreneur Press |
Total Pages | : 250 |
Release | : 2014-01-28 |
Genre | : Business & Economics |
ISBN | : 1599185180 |
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author | : Stevan Roberts |
Publisher | : McGraw Hill Professional |
Total Pages | : 364 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 9780658001369 |
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Author | : Richard Goldsmith |
Publisher | : |
Total Pages | : 132 |
Release | : 2003-08 |
Genre | : Advertising, Direct-mail |
ISBN | : 9780764549991 |
Author | : Bob Stone |
Publisher | : |
Total Pages | : 538 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Author | : Dan S. Kennedy |
Publisher | : Entrepreneur Press |
Total Pages | : 196 |
Release | : 2013-04-01 |
Genre | : Business & Economics |
ISBN | : 1613082320 |
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author | : |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : |
ISBN | : 9789990214918 |
Author | : Freeman F. Gosden |
Publisher | : Wiley |
Total Pages | : 250 |
Release | : 1989-12-13 |
Genre | : Business & Economics |
ISBN | : 9780471513285 |
For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ``Man of the Year'' for 1985, and AdWeek's direct marketing columnist.
Author | : Matt Heintz |
Publisher | : Small Business Research Institute |
Total Pages | : 39 |
Release | : |
Genre | : Business & Economics |
ISBN | : |
In this eBook, we aim to show you the correct workflow to get results. We offer a comprehensive overview on how to build your business with direct mail. You’ll learn how to acquire new customers and grow your business.
Author | : Denny Hatch |
Publisher | : McGraw Hill Professional |
Total Pages | : 374 |
Release | : 1999-02 |
Genre | : Business & Economics |
ISBN | : 9780844203492 |
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.