Studies Of The Effects Of Evidence In Persuasive Communication
Download Studies Of The Effects Of Evidence In Persuasive Communication full books in PDF, epub, and Kindle. Read online free Studies Of The Effects Of Evidence In Persuasive Communication ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Jay A. Conger |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 81 |
| Release | : 2008-09-08 |
| Genre | : Business & Economics |
| ISBN | : 1633691020 |
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
| Author | : James B. Stiff |
| Publisher | : Guilford Publications |
| Total Pages | : 401 |
| Release | : 2016-08-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1462526845 |
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
| Author | : James Brian Stiff |
| Publisher | : Guilford Press |
| Total Pages | : 372 |
| Release | : 2002-10-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781572307025 |
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
| Author | : James B. Stiff |
| Publisher | : Guilford Publications |
| Total Pages | : 401 |
| Release | : 2016-08-26 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 146252950X |
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
| Author | : James Price Dillard |
| Publisher | : SAGE Publications |
| Total Pages | : 897 |
| Release | : 2002-07-23 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1452261598 |
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
| Author | : Corey Liberman |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2013-09-16 |
| Genre | : Communication |
| ISBN | : 9781465217530 |
Casing Persuasive Communication
| Author | : National Academies of Sciences, Engineering, and Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 153 |
| Release | : 2017-03-08 |
| Genre | : Science |
| ISBN | : 0309451051 |
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.
| Author | : James C Mccroskey |
| Publisher | : Routledge |
| Total Pages | : 352 |
| Release | : 2015-11-19 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317347188 |
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
| Author | : Daniel J. O'Keefe |
| Publisher | : SAGE |
| Total Pages | : 388 |
| Release | : 2002 |
| Genre | : Persuasion (Psychology). |
| ISBN | : 9780761925392 |
| Author | : Robert N. Bostrom |
| Publisher | : Routledge |
| Total Pages | : 918 |
| Release | : 2011-10-25 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0415876826 |
First published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
