Studies In The History Of Business Writing
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Author | : Kenneth W. Davis |
Publisher | : McGraw Hill Professional |
Total Pages | : 256 |
Release | : 2010-03-19 |
Genre | : Business & Economics |
ISBN | : 0071743944 |
Supercharge your writing skills . . . by the end of the week! In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession. The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing “course” teaches you how to: SEIZE READERS’ INTEREST INSTANTLY ELIMINATE NONSPECIFIC WORDS AND PHRASES MANAGE CROSS-CULTURAL WRITING CRAFT COMPELLING ONLINE COPY CREATE POWERFUL PRESENTATIONS Present yourself at the top of your game in every e-mail, memo, report, and presentation with The McGraw-Hill 36-Hour Course in Business Writing and Communication!
Author | : Dean Starkman |
Publisher | : Columbia University Press |
Total Pages | : 593 |
Release | : 2014-12-16 |
Genre | : Language Arts & Disciplines |
ISBN | : 0231539177 |
This anthology of the year's best investigative business writing explores the secret dealings of an elite Wall Street society and uncovers the crimes and misadventures of the young founder of Silk Road, the wildly successful online illegal goods site known as the "eBay of vice." It reveals how the Fed dithered while the financial crisis unfolded and explains why the leaders of a two-trillion-dollar bond fund went to war with each other. Articles from the best newspapers and magazines in the country delve into how junk-food companies use science to get you to eat more and how Amazon dodges the tax man how J.Crew revitalized itself by transforming its creative process and Russell Brand went deep on media and marketing after his GQ Awards speech went haywire. Best Business Writing 2014 includes provocative essays on the NFL's cover-ups and corporate welfare, Silicon Valley's ultralibertarian culture, and the feminist critique of Sheryl Sandberg's career-advice book for women, Lean-In. Stories about toast, T-shirt making, and the slow death of the funeral business show the best writers can find worthy tales in even the most mundane subjects.
Author | : Dean Starkman |
Publisher | : |
Total Pages | : 380 |
Release | : 2015 |
Genre | : Business & Economics |
ISBN | : 9780231170178 |
The stories in this volume explore new frontiers in the way we do chores, eat takeout, order online, and dumpster-dive, showcasing business's rapid evolution under the influence of new technologies. Profiles include the amusing portrait of a young investor who made a fortune betting on penny stocks; the inspiring and cautionary story of an undocumented immigrant who became a star trader at Goldman Sachs; and the shocking account of a troubled financial prodigy who defrauded his inner circle of millions.
Author | : Dean Starkman |
Publisher | : Columbia University Press |
Total Pages | : 563 |
Release | : 2013-06-18 |
Genre | : Business & Economics |
ISBN | : 0231535171 |
An anthology Malcolm Gladwell has called "riveting and indispensable," The Best Business Writing is a far-ranging survey of business's dynamic relationship with politics, culture, and life. This year's selections include John Markoff (New York Times) on innovations in robot technology and the decline of the factory worker; Evgeny Morozov (New Republic) on the questionable value of the popular TED conference series and the idea industry behind it; Paul Kiel (ProPublica) on the ripple effects of the ongoing foreclosure crisis; and the infamous op-ed by Greg Smith, published in the New York Times, announcing his break with Goldman Sachs over its trading practices and corrupt corporate ethos. Jessica Pressler (New York) delves into the personal and professional rivalry between Tory and Christopher Burch, former spouses now competing to dominate the fashion world. Peter Whoriskey (Washington Post) exposes the human cost of promoting pharmaceuticals off-label. Charles Duhigg and David Barboza (New York Times) investigate Apple's unethical labor practices in China. Max Abelson (Bloomberg) reports on Wall Street's amusing reaction to the diminishing annual bonus. Mina Kimes (Fortune) recounts the grisly story of a company's illegal testing—and misuse—of a medical device for profit, and Jeff Tietz (Rolling Stone) composes one of the most poignant and comprehensive portraits of the financial crisis's dissolution of the American middle class.
Author | : Paul MacRae |
Publisher | : Broadview Press |
Total Pages | : 394 |
Release | : 2016-05-30 |
Genre | : Language Arts & Disciplines |
ISBN | : 1460405919 |
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
Author | : John Edward Philips |
Publisher | : University Rochester Press |
Total Pages | : 556 |
Release | : 2006 |
Genre | : History |
ISBN | : 9781580462563 |
A comprehensive evaluation of how to read African history. Writing African History is an essential work for anyone who wants to write, or even seriously read, African history. It will replace Daniel McCall's classic Africa in Time Perspective as the introduction to African history for the next generation and as a reference for professional historians, interested readers, and anyone who wants to understand how African history is written. Africa in Time Perspective was written in the 1960s, when African history was a new field of research. This new book reflects the development of African history since then. It opens with a comprehensive introduction by Daniel McCall, followed by a chapter by the editor explainingwhat African history is [and is not] in the context of historical theory and the development of historical narrative, the humanities, and social sciences. The first half of the book focuses on sources of historical data while thesecond half examines different perspectives on history. The editor's final chapter explains how to combine various sorts of evidence into a coherent account of African history. Writing African History will become the most important guide to African history for the 21st century. Contributors: Bala Achi, Isaac Olawale Albert, Diedre L. Badéjo, Dorothea Bedigian, Barbara M. Cooper, Henry John Drewal, Christopher Ehret, Toyin Falola, David Henige, Joseph E. Holloway, John Hunwick, S. O. Y. Keita, William G. Martin, Daniel McCall, Susan Keech McIntosh, Donatien Dibwe Dia Mwembu, Kathleen Sheldon, John Thornton, and Masao Yoshida. John Edwards Philips is professor of international society, Hirosaki University, and author of Spurious Arabic: Hausa and Colonial Nigeria [Madison, University of Wisconsin African Studies Center, 2000].
Author | : Wilma Davidson |
Publisher | : St. Martin's Griffin |
Total Pages | : 320 |
Release | : 2015-12-08 |
Genre | : Business & Economics |
ISBN | : 1466886986 |
The Revised and Updated 3rd edition of the clear, practical guide to business writing from a renowned corporate writing coach Since the first edition's publication in 1994, Wilma Davidson's clear, practical guide to business writing has established itself as an excellent primer for anyone who writes on the job. Now revised and updated to cover e-mail, texts, and the latest social media technology, Business Writing uses examples, charts, cartoons, and anecdotes to illustrate what makes memos, business letters, reports, selling copy, and other types of business writing work.
Author | : Joseph Kimble |
Publisher | : |
Total Pages | : 0 |
Release | : 2023 |
Genre | : Government report writing |
ISBN | : 9781531024543 |
Writing for Dollars, Writing to Please seeks to change public and legal writing--by making the ultimate case for plain language. The book gathers a large body of evidence for two related truths: using plain language can save businesses and government agencies a ton of money, and plain language serves and satisfies readers in every possible way. It also debunks the ten biggest myths about plain writing and looks back on 50 highlights in plain-language history. The first edition was described by reviewers as "powerful," "compelling," "inspiring," and "astounding." This second edition has been updated and expanded throughout. Professor Joseph Kimble is a leading international expert on this subject. Here is the book that sums up his important work, with a message that is vital to every government writer, business writer, and attorney.
Author | : Lisa Ede |
Publisher | : Macmillan |
Total Pages | : 447 |
Release | : 2010-12-27 |
Genre | : Language Arts & Disciplines |
ISBN | : 0312603193 |
Written in Lisa Ede's accessible, supportive style, The Academic Writer is an affordable, brief guide to the essentials of academic writing and research. By framing writing situations in terms of the writer, reader, text, and medium, the text helps students think rhetorically and make effective choices as they write. Abundant student models, advice on writing in the disciplines, and attention to visuals and design make this text a perfect introduction to college writing -- at a great price.
Author | : Michael J. Marcuse |
Publisher | : Univ of California Press |
Total Pages | : 872 |
Release | : 1990-01-01 |
Genre | : Literary Criticism |
ISBN | : 9780520051614 |
This ambitious undertaking is designed to acquaint students, teachers, and researchers with reference sources in any branch of English studies, which Marcuse defines as "all those subjects and lines of critical and scholarly inquiry presently pursued by members of university departments of English language and literature.'' Within each of 24 major sections, Marcuse lists and annotates bibliographies, guides, reviews of research, encyclopedias, dictionaries, journals, and reference histories. The annotations and various indexes are models of clarity and usefulness, and cross references are liberally supplied where appropriate. Although cost-conscious librarians will probably consider the several other excellent literary bibliographies in print, such as James L. Harner's Literary Research Guide (Modern Language Assn. of America, 1989), larger academic libraries will want Marcuse's volume.-- Jack Bales, Mary Washington Coll. Lib., Fredericksburg, Va. -Library Journal.