Representing current thinking about a wide range of issues related to reading motivation, this book offers a look at how to create classroom cultures that foster in students the love of reading. The book is about teachers and the critical role they play in helping children develop into motivated, active, engaged readers who read both for pleasure and information because they find it to be personally satisfying and rewarding. After an introduction ("Developing Lifelong Readers" by Eugene H. Cramer and Marrietta Castle), chapters in the book are: (1) "Reading and Society: Lessons from the World Out There" (Lloyd W. Kline); (2) "Toward a Model of Reading Attitude Acquisition" (Michael C. McKenna); (3) "The Insatiable Appetite" (Victor Nell); (4) "Who Reads What and When?" (Peter J. L. Fisher); (5) "How Teacher Attitudes Influence Reading Achievement" (Edward J. Dwyer and Evelyn E. Dwyer); (6) "A Portrait of Parents of Successful Readers" (Dixie Lee Spiegel); (7) "Promoting the Reading Habit: Considerations and Strategies" (Jerry L. Johns and Peggy VanLeirsburg); (8) "Literature and the Visual Arts: Natural Motivations for Literacy" (Richard Sinatra); (9) "Instilling a Love of Words in Children" (Nancy Lee Cecil); (10) "Connecting in the Classroom: Ideas from Teachers" (Eugene H. Cramer); (11) "Helping Children Choose Books" (Marietta Castle); (12) "Values, Agendas, and Preferences in Children's and Young Adult Literature" (June D. Knafle); (13) "Response to Literature: Models for New Teachers" (Camille L. Z. Blachowicz and Cathryn A. Wimett); (14) "Affect Versus Skills; Choices for Teachers" (Betty S. Heathington); (15) "Coordinating Teacher Read-Alouds with Content Instruction in Secondary Classrooms" (Judy S. Richardson); (16) "Writing Novels for Discouraged Readers...and Why We Must" (Irene Schultz); and (17) "Educating Teachers Affectively: Client-Centered Staff Development" (Cara L. Garcia). An epilogue ("The Need for Affective Literates" by Larry Mikulecky), concludes the book. Contains 93 references. (RS)