Street-Smart Advertising

Street-Smart Advertising
Author: Margo Berman
Publisher: Rowman & Littlefield Publishers
Total Pages: 258
Release: 2010-09-16
Genre: Business & Economics
ISBN: 1442203366

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.

Street Smart Internet Marketing

Street Smart Internet Marketing
Author: Leon Holloway
Publisher: CreateSpace
Total Pages: 56
Release: 2014-11-26
Genre:
ISBN: 9781503399358

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing: 1) Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO). 2) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers. 3) Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.

Internet Marketing

Internet Marketing
Author: Charles F. Hofacker
Publisher:
Total Pages: 182
Release: 2001
Genre: Business & Economics
ISBN:

This work explores Internet marketing within the context of strategy, consumer behaviour, advertising, and the other business topics that make marketing different to computer programming.

The Street-Smart Side of Business

The Street-Smart Side of Business
Author: Tara Acosta
Publisher: Business Expert Press
Total Pages: 217
Release: 2021-12-14
Genre: Business & Economics
ISBN: 163742132X

Have you ever thought about what it would be like to own your own business? Maybe you’ve given thought to how you can turn your passion into a career or maybe you just want to do something different. Most people have at least teetered with the idea–if you have, this is the book for you! Wouldn’t it be amazing to be able to have your income generated by something that you really enjoy or are interested in? It doesn’t matter our age or where we are in our lives. We have the power to redirect, set new goals, and achieve them. We just have to be smart about it. This book provides realistic insight as to what running a business is really about. It will help prepare you for all aspects of business and teach you how to protect yourself and your investment. The simplicity of using our intuition is often overlooked. The point is to understand exactly what you’re getting into and not be blinded by the appearance of a good opportunity. This book will open your eyes and show you how to evaluate opportunities, people, and motives–skills often overlooked but are critical aspects of owning and operating a successful business. Prepare to get in tune with your “street smarts” in order to be successful in business and in life.

Internet Marketing

Internet Marketing
Author: Matt Bailey
Publisher: John Wiley & Sons
Total Pages: 601
Release: 2011-04-27
Genre: Computers
ISBN: 1118087224

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

The Essential Guide on Internet Marketing: Creating the Best Products Online

The Essential Guide on Internet Marketing: Creating the Best Products Online
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
Total Pages: 50
Release:
Genre: Business & Economics
ISBN:

Looking to start an online business but don't know where to begin? Look no further than "The Essential Guide on Internet Marketing: Creating the Best Products Online." This comprehensive guide provides all the information you need to launch a successful online business and start generating income from your own digital products. Whether you're an experienced marketer or just starting out, this guide covers everything from the basics of internet marketing to advanced techniques for building traffic, generating leads, and converting sales. You'll learn how to identify profitable niches, create high-quality digital products, and market your business effectively to reach your target audience. With detailed chapters on topics such as web traffic, email marketing, social media, and search engine optimization, this guide is packed with practical tips and strategies for building a successful online business. You'll learn how to optimize your website for search engines, create effective email campaigns, and use social media to build a loyal following of customers and fans. Whether you're looking to create a passive income stream or build a full-time online business, "The Essential Guide on Internet Marketing: Creating the Best Products Online" has everything you need to get started. With its clear, concise writing and practical advice, this guide is the perfect resource for anyone looking to succeed in the world of online business. So why wait? Order your copy today and start building your dream business online!

Street Smart Disciplines of Successful People

Street Smart Disciplines of Successful People
Author: Mark K. Mullins
Publisher: CreateSpace
Total Pages: 300
Release: 2012-06
Genre: Business & Economics
ISBN: 9781466335691

Street Smart Disciplines by John A. Kuhn and Mark K. MullinsThese are the Disciplines that can change everything!Street Smart Disciplines gives you access to decades of successful real world, street smart business experience and best practices mined from successful people and businesses encapsulated into 7 easy to understand and executable action plans for Breakout Success.The authors identified the 7 essential and vital disciplines that people must incorporate into their playbook to reach the pinnacle of business success. Kuhn and Mullins speak from experience. One of their first businesses was started for less than $1,000; built it into a multimillion-dollar success and sold debt-free to a Fortune 500 company using these very same disciplines. They continue to use these disciplines to achieve ongoing success and personal fulfillment.The eye-opening insights and practical wisdom will inspire and guide go-getters who want to climb the corporate ladder, aspiring entrepreneurs looking to launch new businesses and established business owners who want to take their organizations to the next level. These indispensable disciplines are drawn from real people, real experiences, real successes, real problems, and real solutions. They are tried and true, time tested, and proven on the street by the authors, successful companies, and successful people—from Wall Street to Main Street—and include a compilation of advice, tips, tactics, techniques, and strategies that work.This is the first book that explains the how and why of Disciplines. Street Smart Disciplines captures the essence of good business practices and distills them into simple, straight- talking, and no-nonsense language. Kuhn and Mullins demystify the process of achieving Breakout Success. You can immediately start applying this vast storehouse of knowledge that combines the winning perspectives of successful entrepreneurial, corporate and academic experts.Learn how to: • Develop a Dynamic Plan for Break-Out Success • Maximize Yourself and Your Ideas• Duplicate Winning Strategies of Successful People • Manage Change and Complexity • Master the Mental Game of Doing Business • Establish Bulletproof Financial Systems and Controls • Create Powerful and Compelling Presentations • Seek out Role Models, Mentors and Smart People • Optimize your Resources …and much more. Integrate the disciplines one by one into your life and business and achieve more success and personal fulfillment in your life than you ever thought possible! “Straight talk! The only book that shows what it should really take takes to succeed in business. One of most honest books I've read.” Michael Kenny, Founder, Agoda.com (subsidiary of Priceline.com)