Street Marketing The Ultimate Step By Step Guide
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| Author | : Robert G. Barnwell |
| Publisher | : Taylor & Francis |
| Total Pages | : 390 |
| Release | : 2018-07-11 |
| Genre | : Performing Arts |
| ISBN | : 1351018051 |
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
| Author | : April Cox |
| Publisher | : |
| Total Pages | : |
| Release | : 2021-09-15 |
| Genre | : |
| ISBN | : 9781737557012 |
| Author | : John Jantsch |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 224 |
| Release | : 2021-09-21 |
| Genre | : Business & Economics |
| ISBN | : 1400224780 |
A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
| Author | : Eric Butow |
| Publisher | : Entrepreneur Press |
| Total Pages | : 267 |
| Release | : 2020-08-18 |
| Genre | : Business & Economics |
| ISBN | : 1613084323 |
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
| Author | : April Dunford |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2019-05-14 |
| Genre | : Business & Economics |
| ISBN | : 9781999023003 |
You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
| Author | : Chad White |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : Customer relations |
| ISBN | : 9781500981976 |
"Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover
| Author | : Matt Law |
| Publisher | : |
| Total Pages | : |
| Release | : 2017-07-12 |
| Genre | : |
| ISBN | : 9780999217603 |
| Author | : Michael Larsen |
| Publisher | : Sourcebooks, Inc. |
| Total Pages | : 338 |
| Release | : 2006-04-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1402234031 |
Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a
| Author | : Wendy Keller |
| Publisher | : Entrepreneur Press |
| Total Pages | : 198 |
| Release | : 2016-10-17 |
| Genre | : Business & Economics |
| ISBN | : 161308353X |
Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune. Keller provides you with platform-building methods that are practical, proven, and easily implemented by anyone, this book helps build your brand perception to: Develop content that converts fans into customers Create a platform strategy that multiplies your marketing efforts overnight Showcase your brand, product, or company and attract new opportunities
| Author | : Donald Miller |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 208 |
| Release | : 2020-03-17 |
| Genre | : Business & Economics |
| ISBN | : 1400203805 |
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
