Strategies for Social Change

Strategies for Social Change
Author: Gregory M. Maney
Publisher: U of Minnesota Press
Total Pages: 360
Release: 2012
Genre: History
ISBN: 081667289X

Examines how strategies within social movements develop and work

Measuring Social Change

Measuring Social Change
Author: Alnoor Ebrahim
Publisher: Stanford University Press
Total Pages: 341
Release: 2019-07-16
Genre: Business & Economics
ISBN: 1503609219

The social sector is undergoing a major transformation. We are witnessing an explosion in efforts to deliver social change, a burgeoning impact investing industry, and an unprecedented intergenerational transfer of wealth. Yet we live in a world of rapidly rising inequality, where social sector services are unable to keep up with societal need, and governments are stretched beyond their means. Alnoor Ebrahim addresses one of the fundamental dilemmas facing leaders as they navigate this uncertain terrain: performance measurement. How can they track performance towards worthy goals such as reducing poverty, improving public health, or advancing human rights? What results can they reasonably measure and legitimately take credit for? This book tackles three core challenges of performance faced by social enterprises and nonprofit organizations alike: what to measure, what kinds of performance systems to build, and how to align multiple demands for accountability. It lays out four different types of strategies for managers to consider—niche, integrated, emergent, and ecosystem—and details the types of performance measurement and accountability systems best suited to each. Finally, this book examines the roles of funders such as impact investors, philanthropic foundations, and international aid agencies, laying out how they can best enable meaningful performance measurement.

Social Marketing and Social Change

Social Marketing and Social Change
Author: R. Craig Lefebvre
Publisher: John Wiley & Sons
Total Pages: 592
Release: 2013-01-18
Genre: Medical
ISBN: 111823524X

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

Emergent Strategy

Emergent Strategy
Author: adrienne maree brown
Publisher: AK Press
Total Pages: 210
Release: 2017-03-20
Genre: Social Science
ISBN: 1849352615

In the tradition of Octavia Butler, here is radical self-help, society-help, and planet-help to shape the futures we want. Change is constant. The world, our bodies, and our minds are in a constant state of flux. They are a stream of ever-mutating, emergent patterns. Rather than steel ourselves against such change, Emergent Strategy teaches us to map and assess the swirling structures and to read them as they happen, all the better to shape that which ultimately shapes us, personally and politically. A resolutely materialist spirituality based equally on science and science fiction: a wild feminist and afro-futurist ride! adrienne maree brown, co-editor of Octavia’s Brood: Science Fiction from Social Justice Movements, is a social justice facilitator, healer, and doula living in Detroit.

Designing For Social Change

Designing For Social Change
Author: Andrew Shea
Publisher: Princeton Architectural Press
Total Pages: 0
Release: 2012-03-07
Genre: Design
ISBN: 9781616890476

This newest title in the design briefs series is a compact, hands-on guide for graphic design professionals who want to start helping communities and effectuating social change in the world. Author Andrew Shea presents ten strategies for successful community engagement, grounding each one in two real world case studies. The twenty projects featured in the book are by both design professionals and students and range from creating a map of services for the homeless community in Santa Monica, helping Chicago's Humboldt Park community by designing a website where donors can buy essential items for community members, to encouraging LA's Latina community to go for an annual PAP exam in an attempt to prevent cervical cancer through carefully designed posters, murals, and other material. Designing for Social Change is both an inspiration and a how-to book that encourages graphic designers everywhere to go out and do good with their work, providing them with the tools to complete successful projects in their communities.

Strategic Social Marketing

Strategic Social Marketing
Author: Jeff French
Publisher: SAGE
Total Pages: 449
Release: 2015-01-31
Genre: Business & Economics
ISBN: 1473927676

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.

Systems Thinking For Social Change

Systems Thinking For Social Change
Author: David Peter Stroh
Publisher: Chelsea Green Publishing
Total Pages: 266
Release: 2015-09-24
Genre: Business & Economics
ISBN: 1603585818

"David Stroh has produced an elegant and cogent guide to what works. Research with early learners is showing that children are natural systems thinkers. This book will help to resuscitate these intuitive capabilities and strengthen them in the fire of facing our toughest problems."—Peter Senge, author of The Fifth Discipline Concrete guidance on how to incorporate systems thinking in problem solving, decision making, and strategic planning—for everyone! Donors, leaders of nonprofits, and public policy makers usually have the best of intentions to serve society and improve social conditions. But often their solutions fall far short of what they want to accomplish and what is truly needed. Moreover, the answers they propose and fund often produce the opposite of what they want over time. We end up with temporary shelters that increase homelessness, drug busts that increase drug-related crime, or food aid that increases starvation. How do these unintended consequences come about and how can we avoid them? By applying conventional thinking to complex social problems, we often perpetuate the very problems we try so hard to solve, but it is possible to think differently, and get different results. Systems Thinking for Social Change enables readers to contribute more effectively to society by helping them understand what systems thinking is and why it is so important in their work. It also gives concrete guidance on how to incorporate systems thinking in problem solving, decision making, and strategic planning without becoming a technical expert. Systems thinking leader David Stroh walks readers through techniques he has used to help people improve their efforts on complex problems like: ending homelessness improving public health strengthening education designing a system for early childhood development protecting child welfare developing rural economies facilitating the reentry of formerly incarcerated people into society resolving identity-based conflicts and more! The result is a highly readable, effective guide to understanding systems and using that knowledge to get the results you want.

Shortchanged

Shortchanged
Author: Tanya S Osensky
Publisher: University Press of New England
Total Pages: 186
Release: 2017-10-03
Genre: Social Science
ISBN: 1512601446

Would you like to be taller? Many people - except very tall people - would likely answer yes. Why should this be the case, when height has nothing to do with intelligence, talent, fortitude, compassion, or indeed any of the factors that make us human? In her thoughtful and provocative book, Tanya S Osensky examines "heightism": the widely held and mostly unconscious notion that taller is better. She explores how and why short people are considered by many to be inferior, and describes the ways in which height bias affects them. Prejudice against short people is so common and casual that we do not even notice it, yet it factors significantly into discrimination in the workplace, in social situations, and beyond. The most helpless victims are short children, who are frequently subjected to years of hormone therapy, even when they have no physical need for such treatment, simply in an effort to make them taller as a way of countering this social bias. There is little legal recourse for short people who suffer workplace discrimination based on height. This succinct book exposes the cultural, medical, and occupational issues that short people face, which are often deemed unimportant and disregarded. Osensky challenges heightism by disclosing some beneficial aspects of shortness and suggesting avenues of activism and change.

Social Innovation, Inc.

Social Innovation, Inc.
Author: Jason Saul
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2010-09-02
Genre: Business & Economics
ISBN: 0470892196

Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.

Rules for Radicals

Rules for Radicals
Author: Saul Alinsky
Publisher: Vintage
Total Pages: 226
Release: 2010-06-30
Genre: Political Science
ISBN: 0307756890

“This country's leading hell-raiser" (The Nation) shares his impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” First published in 1971 and written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition.