Strategic Sourcing - Suppliers Are from Mars, Customers Are from Venus

Strategic Sourcing - Suppliers Are from Mars, Customers Are from Venus
Author: Murillo Xavier
Publisher: Lulu.com
Total Pages: 156
Release: 2010
Genre: Business & Economics
ISBN: 9780557311729

By applying Strategic Sourcing concepts, The Walt Disney Company realized $300 millions in annual savings, BellSouth improved its results by $1 billion, and IBM achieved 5% improvement in their margins. These are just a few of the many companies exploring the benefits of Strategic Sourcing, the next evolutionary step in Supply-Chain. Strategic Sourcing is a coordinated effort between the different areas of the organization and external partners. It helps companies to focus on the smart way of investing their resources. More than a guide for implementing Strategic Sourcing, this book talks about the importance of building strategic partnerships. At the end, you will realize that business relationships are not so different from personal ones.

Supply Chain Financial Management

Supply Chain Financial Management
Author: Robert J. Trent
Publisher:
Total Pages: 0
Release: 2015-11
Genre: Business & Economics
ISBN: 9781604271164

Readers will gain the financial perspective of their primary responsibilities of effectively managing working capital and inventory investments, evaluating and selecting suppliers, developing supplier performance capabilities, managing costs across the supply chain, and sourcing internationally. Designed for self-learning, training, and course instruction, this book shows readers how to apply financial thinking, concepts, tools, and approaches to their SCM activities to better understand and manage them, as well as the way in which to present the impact of their performance results in financial terms that corporate executives and finance professionals understand and care most about. It bridges the gap between theory and application, and the divide between SCM and finance to meet the next level of demands of the global marketplace for improved performance and competitive advantage. --

Marketing Management

Marketing Management
Author: Michael R. Czinkota
Publisher: Springer Nature
Total Pages: 901
Release: 2021-08-24
Genre: Business & Economics
ISBN: 3030669165

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

Key Account Management

Key Account Management
Author: Peter Cheverton
Publisher: Kogan Page Publishers
Total Pages: 416
Release: 2015-02-03
Genre: Business & Economics
ISBN: 0749469412

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers. Online resources include helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed.

Masterpieces of Swiss Entrepreneurship

Masterpieces of Swiss Entrepreneurship
Author: Jean-Pierre Jeannet
Publisher: Springer Nature
Total Pages: 579
Release: 2021-04-21
Genre: Business & Economics
ISBN: 3030652874

This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich

Project Management

Project Management
Author: Jack R. Meredith
Publisher: John Wiley & Sons
Total Pages: 546
Release: 2017-10-30
Genre: Business & Economics
ISBN: 1119369096

Projects continue to grow larger, increasingly strategic, and more complex, with greater collaboration, instant feedback, specialization, and an ever-expanding list of stakeholders. Now more than ever, effective project management is critical for the success of any deliverable, and the demand for qualified Project Managers has leapt into nearly all sectors. Project Management provides a robust grounding in essentials of the field using a managerial approach to both fundamental concepts and real-world practice. Designed for business students, this text follows the project life cycle from beginning to end to demonstrate what successful project management looks like on the ground. Expert discussion details specific techniques and applications, while guiding students through the diverse skill set required to select, initiate, execute, and evaluate today's projects. Insightful coverage of change management provides clear guidance on handling the organizational, interpersonal, economic, and technical glitches that can derail any project, while in-depth cases and real-world examples illustrate essential concepts in action.

Cycles in US Foreign Policy since the Cold War

Cycles in US Foreign Policy since the Cold War
Author: Thomas H. Henriksen
Publisher: Springer
Total Pages: 335
Release: 2017-01-25
Genre: Political Science
ISBN: 3319486403

This book describes how American international policy alternates between engagement and disengagement cycles in world affairs. These cycles provide a unique way to understand, assess, and describe fluctuations in America’s involvement or non-involvement overseas. In addition to its basic thesis, the book presents a fair-minded account of four presidents’ foreign policies in the post-Cold War period: George H.W. Bush, Bill Clinton, George W. Bush, and Barack Obama. It suggests recurring sources of cyclical change, along with implications for the future. An engaged or involved foreign policy entails the use of military power and diplomatic pressure against other powers to secure American ends. A disengaged on noninvolved policy relies on normal economic and political interaction with other states, which seeks to disassociation from entanglements.