Strategic Product Placement And Pricing In Markets With Inattentive Consumers
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Strategic Inattention in Product Search
| Author | : Adrian Hillenbrand |
| Publisher | : |
| Total Pages | : 46 |
| Release | : 2019 |
| Genre | : |
| ISBN | : |
Rapid technological developments in online markets fundamentally change the relationship between consumers and sellers. Online platforms can now easily gather data about the consumer and his search behavior, that allow for price discrimination. Therefore the consumers' product search becomes a strategic choice. Consumers face a trade-off: Search intensely and receive a better fit at a potentially higher price or restrict search behavior - be strategically inattentive - and receive a worse fit, but maybe a better deal. We study the resulting strategic buyer-seller interaction theoretically as well as experimentally. Our experimental results shed a critical light on the added value for consumers through the rise of online platforms.
Consumer Pseudo-Showrooming and Omni-Channel Product Placement Strategies
| Author | : Jane Z. Gu |
| Publisher | : |
| Total Pages | : 58 |
| Release | : 2016 |
| Genre | : |
| ISBN | : |
Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of their decision journey, motivating multi-channel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's physical store before buying a related but different product at the same seller's online store, and investigates how such behavior allows a multi-channel seller to achieve better coordination between its online and offline channels through optimal product placement strategies. We develop a stylized model in which a multi-channel firm offers a product line consisting of two horizontally differentiated products. Consumers are uncertain about the true values of either product. A consumer's uncertainty regarding a particular product's value is fully resolved after inspecting that product in person, and can also be partially resolved after inspecting the other related product. By selling only one product through the dual channel and the other through the online channel exclusively, the firm induces consumer "pseudo-showrooming" for the online exclusive product. Our analysis shows that this product placement strategy generates a greater profit than selling both products through the dual channel, if the fit probability of individual products and consumers' cost for returning a misfit product are both in the intermediate range. Moreover, we find that over a large parameter region, consumers also enjoy a greater total surplus under the firm's product placement strategy that induces consumer pseudo-showrooming. Furthermore, we find that the firm garners the most benefit from inducing consumer pseudo-showrooming by selling the higher-quality product or the higher-demand product through the online channel exclusively. Collectively, our study offers a compelling demand-side justification of the commonly witnessed practice among multi-channel sellers to offer products online exclusively when offline selling is feasible.The online appendix to this paper may be found at 'http://ssrn.com/abstract=2811232' http://ssrn.com/abstract=2811232.
The Interpreter
| Author | : |
| Publisher | : |
| Total Pages | : 106 |
| Release | : 1987 |
| Genre | : Conservation of natural resources |
| ISBN | : |
Interactive Text, Contemporary Marketing
| Author | : Louis E. Boone |
| Publisher | : South Western Educational Publishing |
| Total Pages | : 516 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780324290103 |
Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package - no "assembly" is required. Contemporary Marketing Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students.
The Paradox of Power
| Author | : David C. Gompert |
| Publisher | : Government Printing Office |
| Total Pages | : 236 |
| Release | : 2020 |
| Genre | : |
| ISBN | : 9780160915734 |
The second half of the 20th century featured a strategic competition between the United States and the Soviet Union. That competition avoided World War III in part because during the 1950s, scholars like Henry Kissinger, Thomas Schelling, Herman Kahn, and Albert Wohlstetter analyzed the fundamental nature of nuclear deterrence. Decades of arms control negotiations reinforced these early notions of stability and created a mutual understanding that allowed U.S.-Soviet competition to proceed without armed conflict. The first half of the 21st century will be dominated by the relationship between the United States and China. That relationship is likely to contain elements of both cooperation and competition. Territorial disputes such as those over Taiwan and the South China Sea will be an important feature of this competition, but both are traditional disputes, and traditional solutions suggest themselves. A more difficult set of issues relates to U.S.-Chinese competition and cooperation in three domains in which real strategic harm can be inflicted in the current era: nuclear, space, and cyber. Just as a clearer understanding of the fundamental principles of nuclear deterrence maintained adequate stability during the Cold War, a clearer understanding of the characteristics of these three domains can provide the underpinnings of strategic stability between the United States and China in the decades ahead. That is what this book is about.
Consuming Life
| Author | : Zygmunt Bauman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 144 |
| Release | : 2013-05-08 |
| Genre | : Social Science |
| ISBN | : 0745655823 |
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live. In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences. The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.
Achieving Excellence Through Customer Service
| Author | : John Tschohl |
| Publisher | : Best Sellers Publishing |
| Total Pages | : 388 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : 9780963626844 |
Promotes the theory that superior customer service leads to a superior business organisation
The Paradox of Power
| Author | : David C. Gompert |
| Publisher | : Department of the Army |
| Total Pages | : 236 |
| Release | : 2011-12-27 |
| Genre | : History |
| ISBN | : |
Looking deeply into the matter of strategic vulnerability, the authors address questions that this vulnerability poses: Do conditions exist for Sino-U.S. mutual deterrence in these realms? Might the two states agree on reciprocal restraint? What practical measures might build confidence in restraint? How would strategic restraint affect Sino-U.S. relations as well as security in and beyond East Asia?
Strategic Brand Management
| Author | : Kevin Lane Keller |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2003 |
| Genre | : Brand name products |
| ISBN | : 9780130411501 |
Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
