Strategic Positioning in Voluntary and Charitable Organizations

Strategic Positioning in Voluntary and Charitable Organizations
Author: Celine Chew
Publisher: Routledge
Total Pages: 287
Release: 2009-05-07
Genre: Business & Economics
ISBN: 1135227233

Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by existing positioning theories. Based on original research that examines, for the first time, the usefulness of contemporary theoretical perspectives and interpretations of strategic positioning derived from the existing literature in explaining the positioning activities of charitable organizations within the wider voluntary and non-profit sector. Using a three-stage approach, which involves an exploratory survey and multiple case studies, this book provides: • evidence showing the extent of strategic positioning, the components of a positioning strategy and the process of developing a positioning strategy in charitable organizations that are involved in the provision of public services, • analysis of the key factors that influence the choice of a positioning strategy in the charitable context, and the depiction of these factors in an original integrating model, and • an exploration into the extent to which existing strategy/marketing literature on positioning is applicable in the charitable context. By challenging the adoption of current perspectives on strategic positioning derived from commercial strategy and marketing management literatures into the non-profit and non-market contexts, the author develops a theoretical framework that accounts for the uniqueness of positioning strategy in the non-profit sector. This uniqueness is attributed to the difference in positioning goals, the process of developing a positioning strategy, and the influencing factors on the choice of a positioning strategy in charities compared to commercial organizations. The implications of the findings provide useful lessons for managers of voluntary and charitable organizations in planning and developing their positioning activities, and for other stakeholders, such as policy makers, funders, donors and industry bodies.

Strategic Planning and Management in Transit Agencies

Strategic Planning and Management in Transit Agencies
Author: Judson J. Lawrie
Publisher: Transportation Research Board
Total Pages: 92
Release: 2005
Genre: Local transit
ISBN: 0309097460

This synthesis provides information for transit and transportation professionals who seek to address planning and management issues in the transit industry. This document is intended for internal management decision makers; general managers and agency board members. It might offer external stakeholders such as local governments and businesses, as well as the public, increased awareness in helping define a transit agencys role and responsibilities to the community, thus aiding the development of outside support for an agencys mission.

Strategic Planning for Public and Nonprofit Organizations

Strategic Planning for Public and Nonprofit Organizations
Author: John M. Bryson
Publisher: John Wiley & Sons
Total Pages: 596
Release: 2011-07-05
Genre: Business & Economics
ISBN: 1118050533

How can leaders use strategic planning to strengthen their public and nonprofit organizations? In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organizations, Bryson provides the most updated version of his thoughtful strategic planning model and outlines the reasons public and nonprofit organizations must embrace strategic planning to improve their performance. Introduced in the first edition and refined over the past 18 years, the Strategy Change Cycle--a proven planning process used successfully by a large number of nonprofit and public organizations--is the framework used to guide the reader through the strategic planning process. Bryson offers detailed guidance on implementing the process, and specific tools and techniques to make the process work in any organization. In addition, he clarifies the organizational designs through which strategic thought and action will be encouraged and embraced throughout an entire organization. In addition to updated examples, new cases, and additional information on boundaries, distinctive competencies, Actor-Network theory, Bryson will creat an instructor's manual with sample syllabi, PowerPoint teaching slides, and additional cases.

International Handbook of Distance Education

International Handbook of Distance Education
Author: Terry Evans
Publisher: Emerald Group Publishing
Total Pages: 907
Release: 2008-02-13
Genre: Education
ISBN: 0080447171

Distance education is arguably one of the major developments in education during the 20th Century. This title explores the array of distance education theories and practices as they have been shaped by the late-20th Century and then positions these in terms of the contemporary circumstances of the 21st Century.