Strategic Marketing Making Decisions For Strategic Advantage Second Edition
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Author | : Sahaf, Musadiq A. |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 744 |
Release | : 2019-07-01 |
Genre | : Business & Economics |
ISBN | : 9388028724 |
This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)
Author | : Douglas West |
Publisher | : Oxford University Press, USA |
Total Pages | : 613 |
Release | : 2010-03-25 |
Genre | : Business & Economics |
ISBN | : 0199556601 |
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author | : Babette E. Bensoussan |
Publisher | : Pearson Education |
Total Pages | : 286 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0133101029 |
Rev. ed. of: Analysis without paralysis: 10 tools to make better strategic decisions. c2008.
Author | : MUSADIQ A. SAHAF |
Publisher | : |
Total Pages | : 714 |
Release | : 2019 |
Genre | : |
ISBN | : 9789388028714 |
Author | : A. Zoltners |
Publisher | : Springer |
Total Pages | : 401 |
Release | : 2004-06-25 |
Genre | : Business & Economics |
ISBN | : 0230514928 |
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
Author | : Peter Fader |
Publisher | : |
Total Pages | : 128 |
Release | : 2012 |
Genre | : Business planning |
ISBN | : |
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Author | : Purba Halady Rao |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 164 |
Release | : 2008 |
Genre | : Consumer behavior |
ISBN | : 9788120336346 |
In today's competitive environment, the consumer occupies a predominant position in the eyes of a marketer or business organization. The preferences and predilections of the consumers, and their behaviour and choices are needed to be carefully analyzed as, ultimately, their purchase preferences will increase the market share of the company, maximize its profit and enhance sustainability - the most important goal of the company. This book, through predictive modelling theories, focuses on identifying and profiling of target market segments, developing positioning strategy and brand personality, finding the consumer preferences, offering marketing strategies and delivering value to the customer. The predictive modelling theories discussed in the book help streamline the decision-making process, in order to efficiently target the preferred consumer segment. The book further delineates the decision-making process which is determined by the three approaches: Heuristic approach - RFM analysis; Statistical approach - logistics regression and conjoint analysis; and Data mining approach - Chi-square automatic interactive decision. Software applications such as Excel, SPSS and Answer Tree are used to explain the theories clearly.
Author | : Cravens |
Publisher | : McGraw-Hill Companies |
Total Pages | : 672 |
Release | : 2012-06-21 |
Genre | : |
ISBN | : 9781259891809 |
Author | : Glenn R. Carroll |
Publisher | : Columbia University Press |
Total Pages | : 315 |
Release | : 2021-01-26 |
Genre | : Business & Economics |
ISBN | : 0231553153 |
Making strategy requires undertaking major—often irreversible—decisions aimed at long-term success in an uncertain future. All leaders must formulate a clear course of action, yet many lack confidence in their ability to think systematically about their strategy. They struggle to apply the abstract lessons offered by conventional approaches to strategic analysis to their unique contexts. Making Great Strategy resolves these challenges with a straightforward, readily applicable framework. Jesper B. Sørensen and Glenn R. Carroll show that one factor underlies all sustainably successful strategies: a logically coherent argument that connects resources, capabilities, and environmental conditions to desired outcomes. They introduce a system for formulating and managing strategy through a set of three core activities: visualization, formalization and logic, and constructive argumentation. These activities can be implemented in any organization and are illustrated through examples and case studies from well-known companies such as Apple, Walmart, and The Economist. This book shows that while great strategic thinking is hard, it is not a mystery. Widely applicable and relevant for managers and leaders at all levels, especially executive teams charged with setting the course of their organizations, it is essential reading for anyone faced with practical problems of strategic management.
Author | : Roger Hussey |
Publisher | : Business Expert Press |
Total Pages | : 176 |
Release | : 2012-01-24 |
Genre | : Business & Economics |
ISBN | : 1606492403 |
Increasing business competition is compelling managers not only to develop realistic and achievable strategies but also to analyze goals in financial terms and to evaluate performance. Whether in manufacturing, service, or the non-profit sector managers need to know the key methods and techniques of cost analysis. The interaction of the organisation's activities, the influences of the external world and the responsibilities of managers need to be captured in financial terms to plan, control and make decisions. Sales managers, production managers, HR managers, amongst others, are recipients of financial information which they are expected to understand. They need to appreciate the impact of their decisions on costs, selling prices, investment decisions and profit. They must be able to analyse, communicate and act on financial information to be a valuable member of the management team. This text explains in simple language the methods and techniques of cost analysis that can be applied strategically at any level in an organization. The busy manager will find that the cost information provided will help them plan and control the activities for which they are responsible and also make strategic decisions in the most effective way. Whether you are in a manufacturing or service organisation, the book will help you to answer the four questions: What did it cost? What should it have cost? How can we improve? What is our next strategic move? No prior knowledge of accounting or statistics is required. The book defines all key terms and emphasizes the essential knowledge of analyzing cost in a strategic context.