Strategic Marketing For Health Care Organizations
Download Strategic Marketing For Health Care Organizations full books in PDF, epub, and Kindle. Read online free Strategic Marketing For Health Care Organizations ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Philip Kotler |
Publisher | : John Wiley & Sons |
Total Pages | : 530 |
Release | : 2011-01-19 |
Genre | : Medical |
ISBN | : 1118047176 |
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Author | : Philip Kotler |
Publisher | : John Wiley & Sons |
Total Pages | : 576 |
Release | : 2008-05-09 |
Genre | : Medical |
ISBN | : 0787984965 |
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Author | : Berkowitz |
Publisher | : Jones & Bartlett Publishers |
Total Pages | : 609 |
Release | : 2016-08-15 |
Genre | : Business & Economics |
ISBN | : 1284094316 |
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author | : Steven G. Hillestad |
Publisher | : Jones & Bartlett Publishers |
Total Pages | : 377 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0763789283 |
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Author | : Steven G. Hillestad |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 338 |
Release | : 2018-11-30 |
Genre | : Medical |
ISBN | : 1284181618 |
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author | : William Winston |
Publisher | : Routledge |
Total Pages | : 186 |
Release | : 2012-11-12 |
Genre | : Business & Economics |
ISBN | : 1136550879 |
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Author | : Gamini Gunawardane |
Publisher | : World Scientific |
Total Pages | : 515 |
Release | : 2020-06-05 |
Genre | : Business & Economics |
ISBN | : 9813279532 |
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Author | : John L. Fortenberry |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 337 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 0763763276 |
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
Author | : |
Publisher | : |
Total Pages | : 116 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
Author | : Sarmad Sadeghi |
Publisher | : Jones & Bartlett Publishers |
Total Pages | : 310 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0763795402 |
Healthcare organizations are increasingly under financial and regulatory pressures to improve the quality of care they deliver. However many organizations are challenged in their ability to fully integrate quality improvement measures into the strategic planning process.