Strategic Market Research
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Author | : Anne E. Beall |
Publisher | : iUniverse |
Total Pages | : 99 |
Release | : 2010-07-14 |
Genre | : Business & Economics |
ISBN | : 1936236176 |
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.
Author | : Douglas West |
Publisher | : Oxford University Press, USA |
Total Pages | : 613 |
Release | : 2010-03-25 |
Genre | : Business & Economics |
ISBN | : 0199556601 |
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author | : Hajli, Nick |
Publisher | : IGI Global |
Total Pages | : 462 |
Release | : 2015-04-30 |
Genre | : Business & Economics |
ISBN | : 1466683546 |
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Author | : Anne E. Beall Ph. D. |
Publisher | : Independently Published |
Total Pages | : 122 |
Release | : 2019-01-12 |
Genre | : Business & Economics |
ISBN | : 9781731385178 |
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these questions; Obtaining the level of depth required to have insight; Reading the nonverbal communications of research respondents; Identifying the emotional aspects of human behavior; Using statistical analyses to understand what drives markets; Going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations.
Author | : Venkatesh Shankar |
Publisher | : Edward Elgar Publishing |
Total Pages | : 529 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 1781005222 |
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Author | : Jim Blythe, Helen Coxhead, Martin Lashwood, Lesley Partridge, Peter Reed, Helen Simms |
Publisher | : Select Knowledge Limited |
Total Pages | : 182 |
Release | : |
Genre | : |
ISBN | : 0744603196 |
This title looks to enable you to understand that everyone in the organisation has some involvement in marketing, whether through contacts with internal and external customers, by ensuring that activities and operations contribute to satisfying or delighting customers, or by contributing to business planning.
Author | : George S. Day |
Publisher | : St. Paul : West Publishing Company |
Total Pages | : 300 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
Author | : Mercedes Esteban-Bravo |
Publisher | : Cambridge University Press |
Total Pages | : 883 |
Release | : 2021-01-28 |
Genre | : Business & Economics |
ISBN | : 1108834981 |
Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Author | : David A. Aaker |
Publisher | : John Wiley & Sons |
Total Pages | : 369 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 0470689757 |
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Author | : Frank Bradley |
Publisher | : John Wiley & Sons |
Total Pages | : 316 |
Release | : 2003-06-02 |
Genre | : Business & Economics |
ISBN | : |
Provides a short and concise look at the field. * Presents information that will have an international appeal.