Strategic Employer Branding For It Companies
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| Author | : Elwira Gross-Gołacka |
| Publisher | : Taylor & Francis |
| Total Pages | : 133 |
| Release | : 2024-11-19 |
| Genre | : Business & Economics |
| ISBN | : 1040176410 |
With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a "war for talent," compelling organisations to enhance efforts to attract top talent. Employer branding has thus grown in significance. Initially rooted in human resources management, employer branding now incorporates interdisciplinary approaches combining brand, image, reputation and its impact on competitive advantage and strategic goals. Employers are increasingly viewing employer branding as crucial for attracting talent. Marked by a talent shortage, the IT industry is emblematic of employer branding’s importance as it faces unique challenges, which include the lengthy and costly process of training IT professionals and the globalised labour market driven by remote work. The COVID-19 pandemic further reshaped labour market dynamics, intensifying the need for effective employer branding. Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective focuses on both theoretical analyses and practical tools for effective employer branding. The book proposes an interdisciplinary approach in a strategic context, addressing employer branding’s role in competitive advantage. The book: Reviews definitions and models of employer branding Identifies interdisciplinary areas supporting employer branding strategies Presents a model for a strategic approach to employer branding Analyses in global terms the IT sector in Poland as a case Provides practices, recommendations and tools for employer branding The book’s highlight is a proprietary employer branding model for the IT industry. Bridging theory and practice, this model offers valuable insights for international stakeholders, enriching academic literature and supporting strategic employer branding implementation. This book is a contemporary guide for researchers, practitioners and students on how to develop robust employer branding strategies.
| Author | : Simon Barrow |
| Publisher | : John Wiley & Sons |
| Total Pages | : 245 |
| Release | : 2011-01-19 |
| Genre | : Business & Economics |
| ISBN | : 111999554X |
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
| Author | : Geeta Rana |
| Publisher | : CRC Press |
| Total Pages | : 223 |
| Release | : 2021-03-21 |
| Genre | : Technology & Engineering |
| ISBN | : 1000362183 |
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
| Author | : Richard Mosley |
| Publisher | : John Wiley & Sons |
| Total Pages | : 312 |
| Release | : 2014-08-21 |
| Genre | : Business & Economics |
| ISBN | : 1118898516 |
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience
| Author | : Richard Mosley |
| Publisher | : John Wiley & Sons |
| Total Pages | : 364 |
| Release | : 2017-01-19 |
| Genre | : Business & Economics |
| ISBN | : 111907178X |
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
| Author | : Brett Minchington |
| Publisher | : |
| Total Pages | : 250 |
| Release | : 2010 |
| Genre | : |
| ISBN | : 9780646536484 |
| Author | : Sjoerd Gehrels |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 231 |
| Release | : 2019-07-10 |
| Genre | : Business & Economics |
| ISBN | : 1789730716 |
This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
| Author | : Lena Christiaans |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 275 |
| Release | : 2012-11-28 |
| Genre | : Business & Economics |
| ISBN | : 3658004568 |
The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.
| Author | : Bryan Adams |
| Publisher | : Houndstooth Press |
| Total Pages | : 354 |
| Release | : 2020-03-17 |
| Genre | : Business & Economics |
| ISBN | : 9781544507064 |
In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.
| Author | : Brett Minchington |
| Publisher | : |
| Total Pages | : 232 |
| Release | : 2006 |
| Genre | : Employee motivation |
| ISBN | : 9780646465029 |
