Strategic Directions of Tourism Development

Strategic Directions of Tourism Development
Author: Małgorzata Bednarczyk
Publisher:
Total Pages: 0
Release: 2012
Genre: Tourism
ISBN: 9788323334279

The cases of Poland and Slovakia present: the important tasks in implementing tourism policy in the EU faced by each European country, the differences in approach to tourism policy implementation in two selected European countries, despite the presence of the EU three-level system of tourism management in both of the chosen countries, the complexity and difficulty of the systematic monitoring process of national and regional tourism products' competitiveness in the context of creating the European tourist product.

Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts

Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts
Author: Luiz Moutinho
Publisher: CABI
Total Pages: 380
Release: 2018-02-26
Genre: Business & Economics
ISBN: 1786390248

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

Strategic Management for Travel and Tourism

Strategic Management for Travel and Tourism
Author: Nigel Evans
Publisher: Routledge
Total Pages: 421
Release: 2012-04-27
Genre: Business & Economics
ISBN: 1136362665

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Global Directions

Global Directions
Author: Richard Teare
Publisher: Weidenfeld & Nicolson
Total Pages: 0
Release: 1997
Genre: Accueil (Tourisme) - Gestion
ISBN: 9780304339310

This book explores the relationship between the theory and practice of strategic planning and development in hospitality organizations, and at tourist destinations. It reviews the literature and uses case examples from Europe, the USA and Australia.

Visions for Global Tourism Industry

Visions for Global Tourism Industry
Author: Murat Kasimoglu
Publisher: BoD – Books on Demand
Total Pages: 494
Release: 2012-04-18
Genre: Business & Economics
ISBN: 9535105205

We have been witnessing huge competition among the organisations in the business world. Companies, NGO's and governments are looking for innovative ways to compete in the global tourism market. In the classical literature of business the main purpose is to make a profit. However, if purpose only focus on the profit it will not to be easy for them to achieve. Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.

Strategic Marketing in Tourism Services

Strategic Marketing in Tourism Services
Author: Rodoula H. Tsiotsou
Publisher: Emerald Group Publishing
Total Pages: 418
Release: 2012-05-10
Genre: Business & Economics
ISBN: 1780520700

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

Sustainable Directions in Tourism

Sustainable Directions in Tourism
Author: Tomás F. Espino-Rodríguez
Publisher: MDPI
Total Pages: 302
Release: 2019-11-21
Genre: Business & Economics
ISBN: 3039217720

Within the framework of tourism companies and tourist destinations, the question of sustainability is gaining importance. Tourists are increasingly aware of the importance of sustainability criteria, awarding greater value to sustainable destinations. Sustainability refers to a wide range of aspects related to climate change, the economic organization of tourism, social values or questions, job creation, and the necessary protection of the culture of destinations and the environment. Therefore, there is a need for studies that consider these aspects in order to achieve the sustainable development of tourist destinations. Fundamental to this is discovering to what degree tourism companies and destinations approach these questions in the strategies they use to deal with problems stemming from their attempts to be more sustainable. Conceptual papers and empirical research on the economic, social, cultural, and environmental aspects related to tourism companies and destinations are welcome. Studies that analyze how these questions and the concept of sustainability are included in tourism companies and destinations are necessary in these modern times. This book was established for these reasons, dedicated to examining sustainability in tourism. The papers included in this Special Issue can help us to determine the new directions being addressed in the research on sustainability tourism.

Strategy for Tourism

Strategy for Tourism
Author: John Tribe
Publisher: Goodfellow Publishers Ltd
Total Pages: 289
Release: 2016-01-31
Genre: Business & Economics
ISBN: 1910158631

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.

New Directions in Rural Tourism

New Directions in Rural Tourism
Author: Lesley Roberts
Publisher: Routledge
Total Pages: 252
Release: 2017-03-02
Genre: Business & Economics
ISBN: 1351915010

Although there has been an increasing interest in rural tourism in terms of research, training and teaching in recent years, its conceptualization and the relationships between concept and strategy are still poorly represented and not well understood. The need for such a critical understanding is particularly crucial as rural areas experience rapid change, and as tourism is viewed as a key element of development and regeneration. This volume provides an interdisciplinary approach to new directions in rural tourism, drawing on the latest conceptual thinking and evolving strategic roles. It brings together case study exemplification from the UK, Denmark, Norway, Austria, Spain, Slovenia, Poland, New Zealand and the Caribbean. It debates such key issues as sustainability and niche marketing. The book thus provides accessible material drawn from a range of environmental and cultural contexts and focuses attention on the nature and interrelationships between local and global issues in rural tourism and development.

Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry

Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry
Author: Carvalho, Luisa Cagica
Publisher: IGI Global
Total Pages: 378
Release: 2019-08-30
Genre: Business & Economics
ISBN: 152259938X

The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.