Strategic Communications Management
| Author | : Jon White |
| Publisher | : Addison-Wesley Longman |
| Total Pages | : 304 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
Examples of the best practices.
Strategic Communications Management
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Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations
| Author | : Normore, Anthony |
| Publisher | : IGI Global |
| Total Pages | : 580 |
| Release | : 2019-03-08 |
| Genre | : Business & Economics |
| ISBN | : 1522585176 |
As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.
Strategic Communication
| Author | : Jane Johnston |
| Publisher | : Routledge |
| Total Pages | : 339 |
| Release | : 2020-09-28 |
| Genre | : Business & Economics |
| ISBN | : 1000282368 |
Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.
Engaging Employees through Strategic Communication
| Author | : Mark Dollins |
| Publisher | : Routledge |
| Total Pages | : 228 |
| Release | : 2021-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1000461947 |
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
Strategic Communications for PR, Social Media and Marketing
| Author | : Christopher E. Wilson |
| Publisher | : |
| Total Pages | : 341 |
| Release | : 2019 |
| Genre | : Communication in management |
| ISBN | : 9781524998950 |
Strategic Communication in Business and the Professions
| Author | : Dan O'Hair |
| Publisher | : |
| Total Pages | : 546 |
| Release | : 1998 |
| Genre | : Business communication |
| ISBN | : |
On business communication
Strategic Communication for Organizations
| Author | : Sara LaBelle |
| Publisher | : University of California Press |
| Total Pages | : 367 |
| Release | : 2020-02-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0520298527 |
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Strategic Public Relations Management
| Author | : Erica Weintraub Austin |
| Publisher | : Routledge |
| Total Pages | : 428 |
| Release | : 2006-11-06 |
| Genre | : Business & Economics |
| ISBN | : 1135603634 |
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Principles of Strategic Communication
| Author | : Derina Holtzhausen |
| Publisher | : Routledge |
| Total Pages | : 362 |
| Release | : 2021-07-08 |
| Genre | : Business & Economics |
| ISBN | : 1000398404 |
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Strategic Communication
| Author | : Robert L Heath |
| Publisher | : SAGE Publications Limited |
| Total Pages | : 0 |
| Release | : 2014-12-12 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781446275832 |
The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. In the United States, for instance, this concept has been associated with publicity, promotion, and public policy battles. At times, especially in the early years of the 20th Century, it was seen as inseparable from propaganda and a means for promoting and protecting democracy. The field has developed immeasurably in the past few decades, but strategic communication is still a topic with strong, influential links to a variety of different disciplines, and increasingly relevant in both a professional and academic capacity. This Major Work captures the definitions, key developments and future of the field through a carefully-selected collection of seminal papers on the topic. Volume One: Defining Strategic Communication: Groundings, Forewarnings, and Calls to Action Volume Two: Public Arena: Input, Power, Converging/Diverging Voices, and Tensions Volume Three: Discursive and Dialogic Organizations and the Stakeholder View: Social Constructions and Functionalist Perspectives Volume Four: The Future of Strategic Communication: Organizational and Societal Well-being, Influences, Measures, and New Directions
