Strategic Communication Research In The Age Of Ai
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| Author | : Young Joon Lim |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 311 |
| Release | : 2024-10-14 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 153819788X |
This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration. While numbers and statistics can be daunting to students, integrating statistical methods with traditional approaches allows for more robust research projects and impactful findings. Augmenting quantitative and qualitative methods with the latest digital tools and resources, Strategic Communication Research in the Age of AI is an accessible guide to researching traditional and social media, public relations, advertising, and marketing communication. Features: Comprehensive Coverage: The book addresses all essential elements of strategic communication research, including research design, methodologies (quantitative, qualitative, experimental, content analysis), data collection and analysis (including AI tools), statistical analysis (descriptive and inferential), and ethical considerations. Focus on AI and Social Media: It emphasizes the growing role of AI and social media in communication research, providing practical guidance on leveraging these tools for research tasks like data collection, sampling, analysis, and presentation. Student-Friendly Approach: The book is designed for students with clear explanations, step-by-step examples, chapter summaries, and key questions to reinforce understanding. It incorporates real-world scenarios and case studies to illustrate research concepts in action. Strong Foundation in Statistics: Dedicated chapters introduce both descriptive and inferential statistics, explaining key concepts and formulas relevant to strategic communication research. Focus on Writing and Presentation: The book provides clear guidelines for writing research papers in APA style, including structure, citation techniques, and best practices for presenting research findings. It highlights the importance of clear communication and effective presentation in the digital age. Instructor Resources: Lecture slides and test materials are available on the publisher’s website.
| Author | : Marco Iansiti |
| Publisher | : Harvard Business Press |
| Total Pages | : 181 |
| Release | : 2020-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1633697630 |
"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
| Author | : Seungahn Nah |
| Publisher | : Routledge |
| Total Pages | : 162 |
| Release | : 2020-12-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000326306 |
Despite increasing scholarly attention to artificial intelligence (AI), studies at the intersection of AI and communication remain ripe for exploration, including investigations of the social, political, cultural, and ethical aspects of machine intelligence, interactions among agents, and social artifacts. This book tackles these unexplored research areas with special emphasis on conditions, components, and consequences of cognitive, attitudinal, affective, and behavioural dimensions toward communication and AI. In doing so, this book epitomizes communication, journalism and media scholarship on AI and its social, political, cultural, and ethical perspectives. Topics vary widely from interactions between humans and robots through news representation of AI and AI-based news credibility to privacy and value toward AI in the public sphere. Contributors from such countries as Brazil, Netherland, South Korea, Spain, and United States discuss important issues and challenges in AI and communication studies. The collection of chapters in the book considers implications for not only theoretical and methodological approaches, but policymakers and practitioners alike. The chapters in this book were originally published as a special issue of Communication Studies.
| Author | : Andrea L. Guzman |
| Publisher | : Digital Formations |
| Total Pages | : 0 |
| Release | : 2018 |
| Genre | : Human-machine systems |
| ISBN | : 9781433142512 |
This book serves as an introduction to HMC as a specific area of study within communication and to the research possibilities of HMC. The research presented here focuses on people's interactions with multiple technologies used within different contexts from a variety of epistemological and methodological approaches.
| Author | : Jesper Falkheimer |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 523 |
| Release | : 2022-12-13 |
| Genre | : Business & Economics |
| ISBN | : 1800379897 |
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
| Author | : Mark Anthony Camilleri |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 206 |
| Release | : 2021-02-19 |
| Genre | : Business & Economics |
| ISBN | : 1800712669 |
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
| Author | : Marjorie Mcshane |
| Publisher | : MIT Press |
| Total Pages | : 449 |
| Release | : 2021-03-02 |
| Genre | : Computers |
| ISBN | : 0262362600 |
A human-inspired, linguistically sophisticated model of language understanding for intelligent agent systems. One of the original goals of artificial intelligence research was to endow intelligent agents with human-level natural language capabilities. Recent AI research, however, has focused on applying statistical and machine learning approaches to big data rather than attempting to model what people do and how they do it. In this book, Marjorie McShane and Sergei Nirenburg return to the original goal of recreating human-level intelligence in a machine. They present a human-inspired, linguistically sophisticated model of language understanding for intelligent agent systems that emphasizes meaning--the deep, context-sensitive meaning that a person derives from spoken or written language.
| Author | : Simon Moore |
| Publisher | : Routledge |
| Total Pages | : 57 |
| Release | : 2021-09-09 |
| Genre | : Business & Economics |
| ISBN | : 1000482103 |
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.
| Author | : OECD |
| Publisher | : OECD Publishing |
| Total Pages | : 152 |
| Release | : 2019-06-11 |
| Genre | : |
| ISBN | : 9264545190 |
The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.
| Author | : Vassileva, Bistra |
| Publisher | : IGI Global |
| Total Pages | : 259 |
| Release | : 2020-10-16 |
| Genre | : Technology & Engineering |
| ISBN | : 179984286X |
The research surrounding artificial intelligence (AI) is vast and quite diverse in both its applied and theoretical fields. AI tools and techniques, such as machine learning, data mining, neural networks, and advanced analytics, are evolving at a high speed, creating a consistent need for updated research. This is especially relevant with frequent developments for the application of AI technology in many science and industry sectors. This rapid expansion created a need for research that focuses on the questions surrounding the development of AI such as ethical issues, responsible AI methods and applications, and its widespread implementation. Within the answers to these questions is the prevailing notion that AI should be accountable, explainable, transparent, and fair for all organizations and individuals. Responsible AI and Ethical Issues for Businesses and Governments widens the understanding of AI outside of the “narrow” technical perspective to a broader viewpoint that embraces the links between AI theory, practice, and policy. The chapters in this book discuss the basic philosophical and conceptual foundations of AI and explores the responsible application of AI tools and methods, the moral aspects of AI, practical issues, and responsible AI implementation across a range of industries. While highlighting topics that include digital transformation, ethical competence, information literacy in AI, and the interaction between AI and humans, this book is ideally designed for IT specialists, technology developers, technologists, ethicists, practitioners, stakeholders, academicians, students, and researchers who are interested in learning more about the ethical and responsible use of AI.
