Strategic Advertising Mechanisms
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Author | : Jorge David Fernández Gómez |
Publisher | : Intellect (UK) |
Total Pages | : 176 |
Release | : 2021-09-27 |
Genre | : |
ISBN | : 9781789384307 |
An academic review of the major marketing techniques that transformed advertising communication forever. This book takes an in-depth look at the most important and transcendent strategic advertising mechanisms to emerge in the twentieth century. Charting trends in classic advertising methodologies, the author explores key concepts from Rosser Reeves's unique selling proposition and Procter & Gamble's copy strategy to influential modern approaches including Kevin Roberts's Lovemarks and Douglas Holt's iconic brand framework. It also considers European mechanisms, including Jacques Séguéla's star strategy and Henri Joannis' psychological axis theory. Practitioners, researchers, scholars, and students will find much to gain from this rich exploration of the strategies that shaped modern advertising and the figures behind them.
Author | : Jorge David Fernández Gómez |
Publisher | : |
Total Pages | : 163 |
Release | : 2021 |
Genre | : Advertising |
ISBN | : 9781789384314 |
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
Author | : Ta?k?ran, Nurdan Öncel |
Publisher | : IGI Global |
Total Pages | : 539 |
Release | : 2015-02-28 |
Genre | : Business & Economics |
ISBN | : 1466681268 |
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Author | : Hernández-Santaolalla, Víctor |
Publisher | : IGI Global |
Total Pages | : 457 |
Release | : 2020-04-24 |
Genre | : Business & Economics |
ISBN | : 1799831205 |
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author | : Larry Percy |
Publisher | : Oxford University Press |
Total Pages | : 455 |
Release | : 2016 |
Genre | : Business & Economics |
ISBN | : 0198703651 |
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Author | : Faruk Sefa Karataş |
Publisher | : Faruk Sefa Karataş |
Total Pages | : 51 |
Release | : 2023-04-10 |
Genre | : Antiques & Collectibles |
ISBN | : |
This book contains 35 advertising strategies and 50 advertising techniques that will significantly increase your sales.
Author | : Eon Ranger |
Publisher | : First Class Consulting Corporation |
Total Pages | : 123 |
Release | : 2020-06-20 |
Genre | : Art |
ISBN | : |
Mastering Business Growth Strategies: Gaining the Upper Hand in Competitive Markets" is an invaluable resource for individuals seeking to excel in the dynamic world of business and achieve remarkable growth. This comprehensive guide provides readers with a wealth of knowledge and practical insights into effective strategies that can propel their businesses forward in highly competitive markets. The book delves into the intricacies of business growth, offering a deep understanding of the various strategies and approaches that can be employed to gain a competitive edge. From market analysis and customer segmentation to product development and market expansion, readers will gain valuable insights into the different avenues for business growth. The guide goes beyond theoretical concepts by presenting real-world examples and case studies, showcasing successful growth stories from diverse industries. Readers will have the opportunity to learn from the experiences of accomplished business leaders and gain inspiration from their journeys to success. In addition to exploring growth strategies, the book emphasizes the importance of adaptability and resilience in an ever-changing business landscape. It highlights the significance of staying abreast of market trends, embracing innovation, and leveraging emerging technologies to stay ahead of the curve. By incorporating actionable advice and practical tips, "Mastering Business Growth Strategies: Gaining the Upper Hand in Competitive Markets" equips readers with the tools and knowledge to identify opportunities, make informed decisions, and effectively execute growth strategies. Whether readers are seasoned entrepreneurs or aspiring business leaders, this book serves as a trusted guide to navigate the complexities of business growth and achieve long-term success. In a nutshell, "Mastering Business Growth Strategies: Gaining the Upper Hand in Competitive Markets" is an invaluable resource for individuals seeking to unlock the secrets of business growth. Through its practical insights, real-world examples, and emphasis on adaptability, this book empowers readers to chart a successful path towards achieving remarkable growth and surpassing their competitors.
Author | : Dr. Bijal Zaveri |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : 249 |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 8119653599 |
Marketing is a dynamic and ever-evolving field that requires constant adaptation and innovation to keep up with the changing times. In today's world, marketing strategies are more important than ever, as businesses strive to stay ahead of the competition and meet the changing needs and preferences of consumers. This book brings together a diverse range of topics related to marketing, including consumer preferences, AI and machine learning, online gaming, market segmentation, and more. Each chapter offers valuable insights and practical tips that can help businesses develop effective marketing strategies and reach their target audience. Whether you are a marketing professional, business owner, or a student looking to learn about marketing, this book has something for everyone. With real-life case studies and examples, readers will learn from successful marketing campaigns and gain a deeper understanding of the factors that influence consumer behaviour. The chapters in this book cover a wide range of topics, from the impact of AI and machine learning in marketing strategy to the influence of product packaging on consumer behaviour. Each chapter offers unique perspectives and insights into the world of marketing, providing readers with a comprehensive overview of this fascinating field. The book will be an invaluable resource for our understanding of marketing concepts, theories, and practices. The chapters have provided us with insightful and thought-provoking discussions on various topics, such as consumer behavior, marketing strategies, and emerging trends in the industry. We hope this book will inspire you to think creatively and strategically about your marketing efforts and help you achieve your business goals. We encourage you to read each chapter thoroughly, take notes, and apply the principles and techniques discussed to your marketing endeavors. With the insights and knowledge gained from this book, you will be better equipped to navigate the complex world of marketing and develop effective strategies that resonate with your target audience.
Author | : Dr. Saurabh Bajpai |
Publisher | : Book Rivers |
Total Pages | : 148 |
Release | : 2022-07-15 |
Genre | : Business & Economics |
ISBN | : 9355150938 |
Author | : S. Soundaian |
Publisher | : MJP Publisher |
Total Pages | : 365 |
Release | : 2019-06-05 |
Genre | : Business & Economics |
ISBN | : |
Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies