Statistical Methods For Communication Researchers And Professionals
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| Author | : René Weber |
| Publisher | : Kendall/Hunt Publishing Company |
| Total Pages | : 0 |
| Release | : 2013-01-03 |
| Genre | : Communication |
| ISBN | : 9781465212238 |
Understanding statistical methods provides us with an efficient way to explore, analyse and interpret data, as well as evaluate the strength of evidence presented in support of or opposition to claims. This book helps readers develop the statistical competency necessary to become good researchers and 'statistical citizens' in the information age.
| Author | : Andrew F. Hayes |
| Publisher | : Routledge |
| Total Pages | : 682 |
| Release | : 2020-10-14 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135250898 |
Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *thorough and balanced coverage of topics; *integration of classical methods with modern "resampling" approaches to inference; *consideration of practical, "real world" issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; and *downloadable resources with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers, and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.
| Author | : Mike Allen |
| Publisher | : SAGE Publications |
| Total Pages | : 2013 |
| Release | : 2017-04-11 |
| Genre | : Social Science |
| ISBN | : 1483381420 |
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
| Author | : Ian Scott |
| Publisher | : SAGE |
| Total Pages | : 252 |
| Release | : 2005-02-09 |
| Genre | : Mathematics |
| ISBN | : 9780761974765 |
Focusing on quantative approaches to investigating problems, this title introduces the basics rules and principles of statistics, encouraging the reader to think critically about data analysis and research design, and how these factors can impact upon evidence-based practice.
| Author | : Andrew F. Hayes |
| Publisher | : SAGE |
| Total Pages | : 401 |
| Release | : 2008 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1412927900 |
A must-have volume for every communication researcher's library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a non-technical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher dealing with difficult data problems. Students and faculty interested in diving into a new statistical topic—such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis—will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings.
| Author | : Michael Boyle |
| Publisher | : Routledge |
| Total Pages | : 733 |
| Release | : 2019-11-25 |
| Genre | : Education |
| ISBN | : 1000762882 |
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth—examples of methods as applied in scholarly research Reflect & React—problems and issues that promote reflection and discussion Voices from Industry—Q&As with professionals working in communication industries End-of-Unit Activities—exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.
| Author | : Masami Nishishiba |
| Publisher | : SAGE Publications |
| Total Pages | : 393 |
| Release | : 2013-09-17 |
| Genre | : Political Science |
| ISBN | : 1483301419 |
Research Methods and Statistics for Public and Nonprofit Administrators: A Practical Guide is a comprehensive, easy-to-read, core text that thoroughly prepares readers to apply research methods and data analysis to the professional environments of public and non-profit administration. The authors expertly incorporate original case examples to demonstrate concepts using “real actors,” facing specific scenarios, in which research methods must be applied. This unique approach—presented in language accessible to both students new to research as well as current practitioners—guides the reader in fully understanding the research options detailed throughout the text.
| Author | : Janie H. Wilson |
| Publisher | : SAGE Publications |
| Total Pages | : 441 |
| Release | : 2016-07-21 |
| Genre | : Psychology |
| ISBN | : 1483392163 |
This innovative text offers a completely integrated approach to teaching research methods and statistics by presenting a research question accompanied by the appropriate methods and statistical procedures needed to address it. Research questions and designs become more complex as chapters progress, building on simpler questions to reinforce student learning. Using a conversational style and research examples from published works, this comprehensive book walks readers through the entire research process and includes ample pedagogical support for SPSS, Excel, and APA style.
| Author | : Peter James Kpolovie |
| Publisher | : |
| Total Pages | : 554 |
| Release | : 2018-03-29 |
| Genre | : Education |
| ISBN | : 9781482878318 |
This leading-edge book is an indispensable practical guide to the successful execution of research with particular attention to data analysis to arrive at indisputable findings, conclusions, and generalizations. Studying this book guarantees mastery knowledge for personally applying the most appropriate statistical tests accurately, swiftly, effortlessly and pleasurably in situations of data analysis. Statistical Approaches in Excellent Research Methods is a most clearly written modern and practical book with simple, direct, easy-to-understand and highly motivating information. It is a fresh approach to the teaching, learning and application of statistics as an exciting field that has very central and robust place in research in particular, and in virtually all spheres of human endeavor. While Chapter 1 is an exploration of the fundamental concepts in inferential statistics, Chapter 2 presents all about descriptive statistics. Each of the inferential statistical tests that research could require is lucidly explained with its rationale, application and interpretation in Chapters 3 to 8. Information and Communication Technology (ICT) has so revolutionized all spheres of human endeavor to the extent that its effective and efficient use or otherwise in any area is synonymous with the success or failure, respectively, of that field. Chapters 9 to 12 are therefore dedicated exclusively to use of ICT in statistical analysis to ensure that every user of this book can personally apply IBM SPSS Statistics skilfully and correctly in analysing all sorts of research data. Get a copy straightaway.
| Author | : Paul J. Lavrakas |
| Publisher | : SAGE Publications |
| Total Pages | : 1073 |
| Release | : 2008-09-12 |
| Genre | : Social Science |
| ISBN | : 150631788X |
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
