Broadcast Advertising and Children

Broadcast Advertising and Children
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications
Publisher:
Total Pages: 514
Release: 1976
Genre: Broadcast advertising
ISBN:

Hearings

Hearings
Author: United States. Congress. House. Committee on Merchant Marine and Fisheries
Publisher:
Total Pages: 1850
Release: 1943
Genre:
ISBN:

Report

Report
Author: United States. Congress. House
Publisher:
Total Pages: 2390
Release:
Genre: United States
ISBN:

Hearings

Hearings
Author: United States. Congress. Senate. Committee on Commerce
Publisher:
Total Pages: 1432
Release: 1972
Genre:
ISBN:

Points on the Dial

Points on the Dial
Author: Alexander Russo
Publisher: Duke University Press
Total Pages: 293
Release: 2010-02-10
Genre: Performing Arts
ISBN: 0822391120

The golden age of radio is often recalled as a time when the medium unified the nation, when families gathered around the radios in homes across the country to listen to live, commercially sponsored network broadcasts. In Points on the Dial, Alexander Russo revises our understanding of radio’s past by revealing the hidden histories of production, distribution, and reception practices during this era, which extended from the 1920s into the 1950s. Russo brings to light a tiered broadcasting system with intermingling but distinct national, regional, and local programming forms, sponsorship patterns, and methods of program distribution. Examining a wide range of practices, including regional networking, sound-on-disc transcription, the use of station representatives, spot advertising, and programming aimed at homes with several radios, he not only recasts our understanding of the relationship between national networks and local stations but also charts the development of new ways of listening—often distractedly rather than attentively—that set the stage for radio in the second half of the twentieth century.

Hearings

Hearings
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
Total Pages: 1788
Release: 1971
Genre:
ISBN: