Standard Directory Of International Advertisers And Agencies
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| Author | : Ruth A. Pagell |
| Publisher | : Global Professional Publishi |
| Total Pages | : 474 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 9781888998832 |
Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
| Author | : |
| Publisher | : |
| Total Pages | : 1246 |
| Release | : 1987 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Michael Halperin |
| Publisher | : Taylor & Francis |
| Total Pages | : 464 |
| Release | : 2024-02-02 |
| Genre | : Reference |
| ISBN | : 1135932824 |
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
| Author | : Mae N. Schreiber |
| Publisher | : Taylor & Francis |
| Total Pages | : 346 |
| Release | : 1997 |
| Genre | : Business information services |
| ISBN | : 9780815321095 |
A research guide locating reliable sources on industry, markets, countries, products, and regulations for doing business internationally. The reference volume includes primary, secondary, and reference sources, periodicals, indexes, government documents and computerized sources available through February 1996. The 800 sources are annotated and provide, when appropriate, locator numbers for government documents and order numbers for book purchases. The guide does not list journal articles or dissertations. Annotation copyrighted by Book News, Inc., Portland, OR
| Author | : |
| Publisher | : |
| Total Pages | : 888 |
| Release | : 1987 |
| Genre | : Advertising |
| ISBN | : |
| Author | : National Register Publishing Co. Staff |
| Publisher | : |
| Total Pages | : 652 |
| Release | : 1990-01-01 |
| Genre | : |
| ISBN | : 9780872170797 |
| Author | : Robert Balay |
| Publisher | : ALA Editions |
| Total Pages | : 2056 |
| Release | : 1996 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
Presents an annotated bibliography of general and subject reference books covering the humanities, social and behavioral sciences, history, science, technology, and medicine.
| Author | : Edd Applegate |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 286 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9780742530676 |
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
| Author | : Neelankavil |
| Publisher | : M.E. Sharpe |
| Total Pages | : 490 |
| Release | : 2015-05-18 |
| Genre | : Business & Economics |
| ISBN | : 0765628856 |
As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
| Author | : |
| Publisher | : |
| Total Pages | : 1438 |
| Release | : 2003 |
| Genre | : English newspapers |
| ISBN | : |
