Standard Directory of Advertising Agencies

Standard Directory of Advertising Agencies
Author: National Register Publishing
Publisher:
Total Pages: 1399
Release: 1999-07
Genre: Advertising
ISBN: 9780872172982

Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.

Evidence-Based Practice Manual

Evidence-Based Practice Manual
Author: Albert R. Roberts
Publisher: Oxford University Press
Total Pages: 1079
Release: 2004-01-15
Genre: Medical
ISBN: 0195165004

"This book provides an interdisciplinary approach summarising the key elements, issues, concepts, and procedures in developing and applying evidence-based practice. Discussions include programme evaluation, quality and operational improvement strategies, research grant applications, utilising statistical procedures, and more."--

The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising
Author: John McDonough
Publisher: Routledge
Total Pages: 4291
Release: 2015-06-18
Genre: Business & Economics
ISBN: 1135949131

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Literacy Today

Literacy Today
Author: Dennis Adams
Publisher: Routledge
Total Pages: 243
Release: 2014-02-04
Genre: Education
ISBN: 1135689229

This book defines literacy broadly as it explores concepts within core subjects and shows how to make standards-based literacy the goal and outcome of school reform. It imagines a future digital medium where educational technology is worthy of the spirit our children bring to it. Classrooms and schools centered on learners and learning can be intellectually exciting places. This book attends to that concern while giving a great deal of attention to connecting overlapping themes to good teaching. Literacy Today sets out to challenge teachers to make literacy and learning more relevant and lasting for their students. By providing a standards-based context for connecting basic subjects, it encourages teachers to reflect upon their practices while building a conceptual framework for new directions and new approaches to the curriculum. As the concept of literacy expands to meet the needs of today's complex world, teachers need all the assistance that they can get. The standards movement does not authoritatively tell teachers what to do. rather, it helps them make decisions about what to teach, what to spend time on, and what to eliminate from the curriculum. This books gives teachers a road map and a literacy-intensive destination. It highlights some of the better routes and helps teachers with good activities and professional development along the way.

Pioneering African-American Women in the Advertising Business

Pioneering African-American Women in the Advertising Business
Author: Judy Davis
Publisher: Taylor & Francis
Total Pages: 255
Release: 2016-12-08
Genre: Business & Economics
ISBN: 1317421671

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.