Standard Dictionary Of Advertising Mass Media And Marketing
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Author | : Wolfgang J. Koschnick |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 480 |
Release | : 2016-05-24 |
Genre | : Business & Economics |
ISBN | : 3110857243 |
No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".
Author | : Wolfgang J. Koschnick |
Publisher | : Walter de Gruyter |
Total Pages | : 494 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : 9783110087826 |
Author | : Wolfgang J. Koschnick |
Publisher | : de Gruyter |
Total Pages | : 0 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : 9783110089851 |
Author | : Wolfgang J. Koschnick |
Publisher | : French & European Publications |
Total Pages | : |
Release | : 1987-01-01 |
Genre | : Business & Economics |
ISBN | : 9780828800969 |
Author | : Norman A. P. Govoni |
Publisher | : SAGE |
Total Pages | : 260 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780761927716 |
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author | : Arthur Asa Berger |
Publisher | : Left Coast Press |
Total Pages | : 145 |
Release | : 2013-08-31 |
Genre | : Business & Economics |
ISBN | : 1611327520 |
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
Author | : Laurențiu Tăchiciu |
Publisher | : Springer |
Total Pages | : 218 |
Release | : 2019-05-13 |
Genre | : Business & Economics |
ISBN | : 3658261722 |
The present volume addresses a set of challenges on the pass toward a more sustainable economy and society. Departing from conventional rhetoric on sustainability, the book is an invitation to reflect more closely on everyday routines, on the fundamentals and effects of current activities.
Author | : Heinz-Dietrich Fischer |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 424 |
Release | : 2020-01-20 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110857979 |
No detailed description available for "1928-1945".
Author | : Heinz-Dietrich Fischer |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 384 |
Release | : 2020-01-20 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110863103 |
No detailed description available for "1963-1977".
Author | : |
Publisher | : |
Total Pages | : 720 |
Release | : 1984 |
Genre | : Advertising |
ISBN | : |