Spss 10 7 Cd T A Basic Marketing Research
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| Author | : Julie Pallant |
| Publisher | : Taylor & Francis |
| Total Pages | : 378 |
| Release | : 2020-07-16 |
| Genre | : Social Science |
| ISBN | : 1000248771 |
The SPSS Survival Manual throws a lifeline to students and researchers grappling with this powerful data analysis software. In her bestselling manual, Julie Pallant guides you through the entire research process, helping you choose the right data analysis technique for your project. From the formulation of research questions, to the design of the study and analysis of data, to reporting the results, Julie discusses basic through to advanced statistical techniques. She outlines each technique clearly, providing step by step procedures for performing your analysis, a detailed guide to interpreting data output and examples of how to present your results in a report. For both beginners and experienced users in psychology, sociology, health sciences, medicine, education, business and related disciplines, the SPSS Survival Manual is an essential text. Illustrated with screen grabs, examples of output and tips, it is supported by a website with sample data and guidelines on report writing. This seventh edition is fully revised and updated to accommodate changes to IBM SPSS Statistics procedures, screens and output. 'An excellent introduction to using SPSS for data analysis. It provides a self-contained resource itself, with more than simply (detailed and clear) step-by-step descriptions of statistical procedures in SPSS. There is also a wealth of tips and advice, and for each statistical technique a brief, but consistently reliable, explanation is provided.' - Associate Professor George Dunbar, University of Warwick 'This book is recommended as ESSENTIAL to all students completing research projects - minor and major.' - Dr John Roodenburg, Monash University A website with support materials for students and lecturers is available at www.spss.allenandunwin.com
| Author | : Alan C. Elliott |
| Publisher | : SAGE Publications |
| Total Pages | : 278 |
| Release | : 2014-12-31 |
| Genre | : Social Science |
| ISBN | : 1483319040 |
The updated Second Edition of Alan C. Elliott and Wayne A. Woodward’s "cut to the chase" IBM SPSS guide quickly explains the when, where, and how of statistical data analysis as it is used for real-world decision making in a wide variety of disciplines. This one-stop reference provides succinct guidelines for performing an analysis using SPSS software, avoiding pitfalls, interpreting results, and reporting outcomes. Written from a practical perspective, IBM SPSS by Example, Second Edition provides a wealth of information—from assumptions and design to computation, interpretation, and presentation of results—to help users save time, money, and frustration.
| Author | : Wei-Dong (Jackie) Zhu |
| Publisher | : IBM Redbooks |
| Total Pages | : 598 |
| Release | : 2014-07-07 |
| Genre | : Computers |
| ISBN | : 0738439428 |
IBM® WatsonTM Content Analytics (Content Analytics) Version 3.0 (formerly known as IBM Content Analytics with Enterprise Search (ICAwES)) helps you to unlock the value of unstructured content to gain new actionable business insight and provides the enterprise search capability all in one product. Content Analytics comes with a set of tools and a robust user interface to empower you to better identify new revenue opportunities, improve customer satisfaction, detect problems early, and improve products, services, and offerings. To help you gain the most benefits from your unstructured content, this IBM Redbooks® publication provides in-depth information about the features and capabilities of Content Analytics, how the content analytics works, and how to perform effective and efficient content analytics on your content to discover actionable business insights. This book covers key concepts in content analytics, such as facets, frequency, deviation, correlation, trend, and sentimental analysis. It describes the content analytics miner, and guides you on performing content analytics using views, dictionary lookup, and customization. The book also covers using IBM Content Analytics Studio for domain-specific content analytics, integrating with IBM Content Classification to get categories and new metadata, and interfacing with IBM Cognos® Business Intelligence (BI) to add values in BI reporting and analysis, and customizing the content analytics miner with APIs. In addition, the book describes how to use the enterprise search capability for the discovery and retrieval of documents using various query and visual navigation techniques, and customization of crawling, parsing, indexing, and runtime search to improve search results. The target audience of this book is decision makers, business users, and IT architects and specialists who want to understand and analyze their enterprise content to improve and enhance their business operations. It is also intended as a technical how-to guide for use with the online IBM Knowledge Center for configuring and performing content analytics and enterprise search with Content Analytics.
| Author | : Jack R. Fraenkel |
| Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
| Total Pages | : 0 |
| Release | : 2005-04 |
| Genre | : Education |
| ISBN | : 9780073126548 |
How to Design and Evaluate Research in Education provides a comprehensive introduction to educational research. Step-by-step analysis of real research studies provides students with practical examples of how to prepare their work and read that of others. End-of-chapter problem sheets, comprehensive coverage of data analysis, and information on how to prepare research proposals and reports make it appropriate both for courses that focus on doing research and for those that stress how to read and understand research.
| Author | : Gujrati |
| Publisher | : |
| Total Pages | : 0 |
| Release | : |
| Genre | : |
| ISBN | : 9780070252141 |
| Author | : Wei Jiang |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 379 |
| Release | : 2014-03-14 |
| Genre | : Business & Economics |
| ISBN | : 3642539890 |
In the rapidly changing business world, only a small percentage of firms are able to survive and prosper despite recessions, industrial evolutions and economic changes. An often-asked question is: What determines a firm’s sustainable competitive advantage? One of the most popular competitive strategies is partnering with other firms. So: How do firms make intelligent and informed decisions when it comes to selecting business partners, to utilizing available resources and capabilities in partnerships, and to managing relations to maximize partnership benefits? This book studies 300 firms across various industries, providing readers with a comprehensive view of how firms develop sustainable competitive advantages by establishing business partnerships. Young academics and experienced researchers alike will find solid theoretical foundations and fresh business insights.
| Author | : David C. Howell |
| Publisher | : Wadsworth Publishing Company |
| Total Pages | : 770 |
| Release | : 2013 |
| Genre | : Psychology |
| ISBN | : 9781111840853 |
STATISTICAL METHODS FOR PSYCHOLOGY, 8E, International Edition surveys the statistical techniques commonly used in the behavioral and social sciences, particularly psychology and education. To help students gain a better understanding of the specific statistical hypothesis tests that are covered throughout the text, author David Howell emphasizes conceptual understanding. This Eighth Edition continues to focus students on two key themes that are the cornerstones of this book's success: the importance of looking at the data before beginning a hypothesis test, and the importance of knowing the relationship between the statistical test in use and the theoretical questions being asked by the experiment. New and expanded topics—reflecting the evolving realm of statistical methods—include effect size, meta-analysis, and treatment of missing data.
| Author | : James G. Stavridis |
| Publisher | : NDU Press |
| Total Pages | : 292 |
| Release | : 2014-02-23 |
| Genre | : Education |
| ISBN | : |
Since its creation in 1963, United States Southern Command has been led by 30 senior officers representing all four of the armed forces. None has undertaken his leadership responsibilities with the cultural sensitivity and creativity demonstrated by Admiral Jim Stavridis during his tenure in command. Breaking with tradition, Admiral Stavridis discarded the customary military model as he organized the Southern Command Headquarters. In its place he created an organization designed not to subdue adversaries, but instead to build durable and enduring partnerships with friends. His observation that it is the business of Southern Command to launch "ideas not missiles" into the command's area of responsibility gained strategic resonance throughout the Caribbean and Central and South America, and at the highest levels in Washington, DC.
| Author | : Christie L. Nordhielm |
| Publisher | : John Wiley & Sons |
| Total Pages | : 434 |
| Release | : 2014-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1118014553 |
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
| Author | : Janie H. Wilson |
| Publisher | : SAGE Publications |
| Total Pages | : 441 |
| Release | : 2016-07-21 |
| Genre | : Psychology |
| ISBN | : 1483392163 |
This innovative text offers a completely integrated approach to teaching research methods and statistics by presenting a research question accompanied by the appropriate methods and statistical procedures needed to address it. Research questions and designs become more complex as chapters progress, building on simpler questions to reinforce student learning. Using a conversational style and research examples from published works, this comprehensive book walks readers through the entire research process and includes ample pedagogical support for SPSS, Excel, and APA style.
