The Psychology of Attention

The Psychology of Attention
Author: Elizabeth Styles
Publisher: Psychology Press
Total Pages: 232
Release: 1997-10
Genre: Psychology
ISBN: 1135472173
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Views on attention have undergone continuous evolution since the early work of the 1950s. Since that time, the questions asked about attention, consciousness and control have changed, and evidence drawn into the debate comes not only from experimental psychology, but also from neurophysiology, neuropsychology and computational modelling. As evidence has accumalated, theories have changed and fundamental assumptions have been challenged. Rather than asking "What is attention?," people now consider "Why does attentional behaviour appear the way it is?" This textbook charts the development of these ideas, through the examination of a variety of tasks considered to involve attentional behaviour, together with evidence from studies of patients, neurophysiology and cognitive modelling.; After a consideration of what attention might be and whether it is a cause or an effect, this book describes and discusses work on selective auditory attention. It also deals with: problems of divided attention, task combination, automaticity and intentional control; selection for action; conscious and unconscious processing in both normal experimental subjects and neuropsychological patients; and neuropsychological and computational aspects of attention.

The Psychology of Attention

The Psychology of Attention
Author: Elizabeth A. Styles
Publisher: Psychology Press
Total Pages: 294
Release: 1997
Genre: Medical
ISBN: 9780863774645
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Considers the nature of attention and covers the most recent developments in this field. It offers a comprehensive and accessible guide to the complex research of this area that will be essential reading for all levels of students.

Adobe Target Classroom in a Book

Adobe Target Classroom in a Book
Author: Brian Hawkins
Publisher: Adobe Press
Total Pages: 217
Release: 2014-07-18
Genre: Business & Economics
ISBN: 0133570452
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Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue. In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Spotlight on China

Spotlight on China
Author: Shibao Guo
Publisher: Springer
Total Pages: 390
Release: 2016-03-22
Genre: Education
ISBN: 9462098816
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Fuelled by forces of globalization, China has gradually shifted from a centrally planned economy to a socialist market economy. Under the market economy China has experienced a massive and protracted economic boom. It is not clear however whether recent economic changes have brought the same miracle to education in China. Spotlight on China brings together established and emerging scholars from China and internationally in a dialogue about the profound social and economic transformation that has resulted from the market economy and its concomitant impact on education in China. The book covers a wide range of topics, including: • Market economy and curriculum reform• Teaching under China’s market economy• Changes in higher education• Transitions from education to work • Market economy and social inequality With its broad scope and fresh critical perspectives, this collection offers a most contemporary and comprehensive analysis of possibly the largest education system in the world. Lessons learned from the China experiment will inform researchers and educators about social and educational reforms in other countries which are undergoing similar fundamental changes. Spotlight on China provides a state of the art picture: dynamic, partial, full of contradictions and tensions, and, as we speak, in movement and local reconfiguration.” – Allan Luke, Queensland University of Technology. “The book moves social science research on China’s education another step forward by refining the balance between the viability of mainstream western concepts and the analytical possibilities of creating a new scholarship based on a deeper understanding of the historically grounded realities of contemporary Chinese education.” – Gerard A. Postiglione, The University of Hong Kong"

English Words from Latin and Greek Elements

English Words from Latin and Greek Elements
Author: Donald M. Ayers
Publisher: University of Arizona Press
Total Pages: 313
Release: 2021-11-09
Genre: Language Arts & Disciplines
ISBN: 0816547130
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Since 1965, Donald Ayers' English Words from Latin and Greek Elements has helped thousands of students to a broader vocabulary by showing them how to recognize classical roots in modern English words. Its second edition, published in 1986, has confirmed that vocabulary is best taught by root, not rote. The importance of learning classical word roots is already acknowledged by vocabulary texts that devote chapters to them. Why a whole book based on this approach? Ayers' text exposes students to a wider range of roots, introduces new English words in context sentences, and reinforces vocabulary through exercises. It promotes more practice with roots so that students learn to use them as tools in their everyday encounters with new words. English Words is written from the standpoint of English; it neither attempts to teach students Latin or Greek nor expects a knowledge of classical languages on the part of instructors. Its success has been demonstrated at both the secondary and college levels, and it can be used effectively with students in remedial or accelerated programs. An Instructor's Manual (gratis with adoption) and a Workbook are also available.

CFA Program Curriculum 2019 Level III Volumes 1-6 Box Set

CFA Program Curriculum 2019 Level III Volumes 1-6 Box Set
Author: CFA Institute
Publisher: John Wiley & Sons
Total Pages: 2757
Release: 2018-08-24
Genre: Business & Economics
ISBN: 1119516889
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Apply CFA Program concepts and skills to real-world wealth and portfolio management for the 2019 exam The same official curricula that CFA Program candidates receive with program registration is now publicly available for purchase. CFA Program Curriculum 2019 Level III, Volumes 1-6 provides complete, authoritative guidance on synthesizing the entire CFA Program Candidate Body of Knowledge (CBOK) into professional practice for the 2019 exam. This book helps you bring together the skills and concepts from Levels I and II to formulate a detailed, professional response to a variety of real-world scenarios. Coverage spans all CFA Program topics and provides a rigorous treatment of portfolio management, all organized into individual study sessions with clearly defined Learning Outcome Statements. Visual aids clarify complex concepts, and practice questions allow you to test your understanding while reinforcing major content areas. Levels I and II equipped you with foundational investment tools and complex analysis skill; now, you'll learn how to effectively synthesize that knowledge to facilitate effective portfolio management and wealth planning. This study set helps you convert your understanding into a professional body of knowledge that will benefit your clients' financial futures. Master essential portfolio management and compliance topics Synthesize your understanding into professional guidance Reinforce your grasp of complex analysis and valuation Apply ethical and professional standards in the context of real-world cases CFA Institute promotes the highest standards of ethics, education, and professional excellence among investment professionals. The CFA Program curriculum guides you through the breadth of knowledge required to uphold these standards. The three levels of the program build on each other. Level I provides foundational knowledge and teaches the use of investment tools; Level II focuses on application of concepts and analysis, particularly in the valuation of assets; and Level III builds toward synthesis across topics with an emphasis on portfolio management.