Sports Media Marketing And Management Breakthroughs In Research And Practice
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| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 570 |
| Release | : 2018-03-02 |
| Genre | : Business & Economics |
| ISBN | : 1522554769 |
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
| Author | : Information Resources Management Association |
| Publisher | : Business Science Reference |
| Total Pages | : 475 |
| Release | : 2018 |
| Genre | : Business & Economics |
| ISBN | : 9781522554752 |
"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"--
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 474 |
| Release | : 2019-01-04 |
| Genre | : Psychology |
| ISBN | : 1522576673 |
Addiction is a powerful and destructive condition impacting large portions of the population around the world. Addiction takes many forms and has the potential to impact individuals of all ages, socio-economic statuses, and ethnic backgrounds. Substance Abuse and Addiction: Breakthroughs in Research and Practice is an authoritative resource that comprehensively examines the prevalence, assessment, causes, and impacts of substance abuse and addiction from cultural, legal, psychosocial, theoretical, and medical viewpoints. Highlighting a range of pertinent topics such as technological addictions, drug treatment, and addictive behaviors, this publication is an ideal reference source for psychologists, researchers, mental health professionals, clinicians, academicians, and graduate-level students seeking current research on the prevention, assessment, and rehabilitation of substance abuse and addiction.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 801 |
| Release | : 2019-06-07 |
| Genre | : Computers |
| ISBN | : 1522589015 |
Addiction is a powerful and destructive condition impacting large portions of the population around the world, and because of ubiquitous technology, social networking and internet addiction have become a concern in recent years. With all ages affected by the fear of missing out, which forces them to stay continually connected in order to stay up-to-date on what others are doing, new research is needed to prevent and treat anxieties caused by internet use. Internet and Technology Addiction: Breakthroughs in Research and Practice is an authoritative resource for the latest research on the social and psychological implications of internet and social networking addiction, in addition to ways to manage and treat this unique form of addiction. Highlighting a range of pertinent topics such as digital addiction, social isolation, and technology servitude, this publication is an ideal reference source for psychologists, cyberpsychologists, cybersociologists, counselors, therapists, public administrators, academicians, and researchers interested in psychology and technology use.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 998 |
| Release | : 2019-07-05 |
| Genre | : Business & Economics |
| ISBN | : 1522592830 |
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1600 |
| Release | : 2018-05-04 |
| Genre | : Computers |
| ISBN | : 1522556389 |
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 938 |
| Release | : 2019-05-03 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1522583602 |
In the modern hyperconnected society, consumers are able to access news from a variety of channels, including social media, television, mobile devices, the internet, and more. From sensationalist headlines designed to attract click-throughs to accusations of bias assigned to specific news sources, it is more important now than ever that the media industry maintains best practices and adheres to ethical reporting. By properly informing citizens of critical national concerns, the media can help to transform society and promote active participation. Journalism and Ethics: Breakthroughs in Research and Practice examines the impacts of journalism on society and the media’s responsibility to accurately inform citizens of government and non-government activities in an ethical manner. It also provides emerging research on multimedia journalism across various platforms and formats using digital technologies. Highlighting a range of pertinent topics such as investigative journalism, freedom of expression, and media regulation, this publication is an ideal reference source for media professionals, public relations officers, reporters, news writers, scholars, academicians, researchers, and upper-level students interested in journalism and journalistic ethics.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1214 |
| Release | : 2020-03-06 |
| Genre | : Business & Economics |
| ISBN | : 1799824705 |
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 552 |
| Release | : 2017-08-11 |
| Genre | : Business & Economics |
| ISBN | : 1522534334 |
Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 513 |
| Release | : 2018-03-02 |
| Genre | : Medical |
| ISBN | : 1522554793 |
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. Advancing research and applications in this field can assist in successfully furthering advancements in various other fields. Applications of Neuroscience: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience, and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as cognitive processes, neuroeconomics, and neural signal processing, this publication is ideally designed for researchers, academics, professionals, graduate-level students, and practitioners interested in emerging applications of neuroscience.
