Sports Event Management
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Author | : Guy Masterman |
Publisher | : Routledge |
Total Pages | : 437 |
Release | : 2014-05-16 |
Genre | : Sports & Recreation |
ISBN | : 1136291911 |
The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..
Author | : T. Christopher Greenwell |
Publisher | : Human Kinetics |
Total Pages | : 402 |
Release | : 2024-06-26 |
Genre | : Sports & Recreation |
ISBN | : 1718217633 |
Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author | : Milena M. Parent |
Publisher | : Routledge |
Total Pages | : 462 |
Release | : 2017-07-14 |
Genre | : Sports & Recreation |
ISBN | : 1135104301 |
From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events.
Author | : Milena M. Parent |
Publisher | : Routledge |
Total Pages | : 523 |
Release | : 2020-11-29 |
Genre | : Sports & Recreation |
ISBN | : 100021088X |
Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: • Bidding, leadership, and planning; • Marketing and human resource management; • Venues and ceremonies; • Communications and technology (including social media); • Functional area considerations (including sport, protocol, and event services); • Security and risk management; • Games-time considerations; • Event wrap-up and evaluation; • Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.
Author | : Fotiadis, Anestis |
Publisher | : IGI Global |
Total Pages | : 287 |
Release | : 2020-05-08 |
Genre | : Reference |
ISBN | : 1799847586 |
Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events. Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.
Author | : Guy Masterman |
Publisher | : Routledge |
Total Pages | : 267 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 0750659831 |
Building a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short term strategic plans and the impact of hosting sports events.
Author | : Stedman Graham |
Publisher | : Irwin Professional Publishing |
Total Pages | : 0 |
Release | : 1995 |
Genre | : Sports |
ISBN | : 9780786302444 |
Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.
Author | : Leslie-Ann Jordan |
Publisher | : Ashgate Publishing, Ltd. |
Total Pages | : 248 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 9781409418559 |
This volume explores sports event management from a Caribbean, small island, developing state perspective, using the Cricket World Cup 2007 as a case study through which to identify best practices and potential improvements for the future. The conclusions drawn offer significant lessons in sports event management for both the Caribbean region and the world.
Author | : Stephen Frawley |
Publisher | : Routledge |
Total Pages | : 201 |
Release | : 2016-06-17 |
Genre | : Business & Economics |
ISBN | : 1317633792 |
Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap. The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.
Author | : Stacey Hall |
Publisher | : Human Kinetics |
Total Pages | : 399 |
Release | : 2011-10-10 |
Genre | : Business & Economics |
ISBN | : 1492583014 |
Though spectator and player security has always been a priority for sport and facility managers at all levels, large-scale threats such as terrorism or natural disasters have become even more critical management concerns. Proactive sport and facility managers understand the role they must take in working with local law enforcement, contracted security personnel, and their own employees to adequately plan for and respond to threats—both manmade and natural. Security Management for Sports and Special Events: An Interagency Approach to Creating Safe Facilities presents a systematic approach to stadium and venue security. Unlike traditional risk management books that present guidelines to promote safety and discourage litigation in sport and recreation settings, Security Management for Sports and SpecialEvents deals specifically with natural disasters, terrorism, crowd control problems, and other large-scale threats. As sport and facility managers seek to broaden their building management capabilities, this text offers detailed guidance in improving the quality, coordination, and responsiveness of security protocols within their facilities. With this text, sport and facility managers examine the concerns and challenges to security and emergency planning for both sport and non-sport events held at their facilities. Security Management for Sports and Special Events offers an organized explanation of event security to support the planning, implementation, and communication of security and emergency plans to staff and game-day hires as well as the assessment of emergency preparation. Drawing on numerous examples from both in and out of sport, readers will consider the challenges, solutions, best practices, and prescriptions for coordinating the efforts of staff, law enforcement, and security personnel. Readers will find an array of tools that assist in understanding and implementing the material presented: •Case studies at the end of each chapter and “Lessons Learned” sections that summarize and apply the information to a real-world scenario •Chapter goals and application questions that provide a clear map for the chapter and promote critical thinking of the issues •Sidebars throughout the text that provide examples of important current issues in sport and event security management •Reproducible checklists, forms, and additional resources that help in designing and implementing plans •More than 20 appendix items, including key guidelines, checklists, and needs assessments Emphasizing interagency development and a team approach to sport event security management, Security Managementfor Sports and Special Events allows sport and facility managers to lessen risk, control insurance costs, and uphold the integrity of their facilities through security management procedures. The text is developed according to the requirements of the Department of Homeland Security’s National Incident Management System (NIMS) and serves as the manual for managers seeking to achieve the SESA Seal of Approval offered by the University of Southern Mississippi’s National Center for Spectator Sports Safety and Security (NCS4). Developed by the authors and the only dedicated research facility for sport security management, NCS4 is on the cutting edge of researching and assessing game-day operations for security and crisis management. Security Management for Sports and Special Events is a practical resource for identifying and managing potential threats to fans’ and players’ safety. With proper protocols in place and a coordinated response, sport and facility professionals can ensure the safety of participants and spectators from terrorism, natural disasters, and other potential encounters.