Sports and City Marketing in European Cities

Sports and City Marketing in European Cities
Author: Leo van den Berg
Publisher: Routledge
Total Pages: 129
Release: 2017-03-02
Genre: Social Science
ISBN: 1351898450

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations
Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
Total Pages: 345
Release: 2019-01-25
Genre: Business & Economics
ISBN: 1522576185

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Sport, Recreation and Green Space in the European City

Sport, Recreation and Green Space in the European City
Author: Peter Clark
Publisher: Suomalaisen Kirjallisuuden Seura
Total Pages: 220
Release: 2009-12-31
Genre: Technology & Engineering
ISBN: 9522227919

Green space has become a major issue in European cities in recent years as a result of enhanced environmental awareness, urban marketing, planning policy and growing population densities. Up to now, however, the subject of sports areas and grounds has attracted little research, despite the fact that since the First World War such public and private areas – from football pitches and running tracks to golf courses and tennis courts – have often comprised one of the most important and extensive types of green space in the European city. This book presents a pioneering comparative and multidisciplinary analysis of the development, use and impact of sports areas in the European city from the start of the 20th century up to the present time. Employing a range of historical, spatial and ecological approaches it examines when and why sports areas evolved, the contribution of municipalities and the private sector, the role of gender and class, and the impact on the urban landscape and ecology. Chapters cover urban sports areas in Finland, Britain, the Netherlands, Germany and Italy, illustrating the contrasts in the provision of green space across Europe.

Manufacturing in the New Urban Economy

Manufacturing in the New Urban Economy
Author: Willem van Winden
Publisher: Routledge
Total Pages: 399
Release: 2010-10-04
Genre: Business & Economics
ISBN: 1136943366

This book looks at the changing link between manufacturing and knowledge-based activities in urban regions drawing on insights from organization studies and regional economics and looking at case studies in Europe, South America and Asia.

The Sustainable City XIII

The Sustainable City XIII
Author: S. Mambretti
Publisher: WIT Press
Total Pages: 735
Release: 2019-12-06
Genre: Architecture
ISBN: 1784663557

Containing papers presented at the 13th International Conference on Urban Regeneration and Sustainability, this volume includes latest research providing solutions that lead towards sustainability. The series maintains its strong reputation and contributions have been made from a diverse range of delegates, resulting in a variety of topics and experiences.

Foreign Investment Promotion

Foreign Investment Promotion
Author: Paweł Capik
Publisher: Springer
Total Pages: 265
Release: 2019-06-28
Genre: Business & Economics
ISBN: 3030136582

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.

International Place Branding Yearbook 2012

International Place Branding Yearbook 2012
Author: F. Go
Publisher: Springer
Total Pages: 290
Release: 2012-11-20
Genre: Business & Economics
ISBN: 113728255X

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Progressing Tourism Research

Progressing Tourism Research
Author: Herbert William Faulkner
Publisher: Channel View Publications
Total Pages: 394
Release: 2003
Genre: Business & Economics
ISBN: 9781873150474

Professor Bill Faulkner was the father of tourism research in Australia, having spent 20 years in the field, first within government and then in academe. He was a visionary whose impact on the tourism research field extended well beyond Australia. This work contains a collection of Faulkner's publications grouped thematically under the headings Methods, Events, Destinations and Research Agenda. The sections demonstrate how his thinking evolved over time and influenced the intellectual development of the field itself. An introductory chapter describes Faulkner's life and the contribution that he made to the field of tourism research.

Leveraging Legacies from Sports Mega-Events

Leveraging Legacies from Sports Mega-Events
Author: J. Grix
Publisher: Springer
Total Pages: 204
Release: 2014-04-17
Genre: Political Science
ISBN: 1137371188

This volume offers a panoramic and interdisciplinary view of the growing field of Sports Mega-Event studies. Contributions explore leveraging strategies and the legacies from previous sports megas (London, Seoul, Sydney, Vancouver) and recent and future 'emerging' states and their hosting strategies (India, China, Qatar, Russia, Brazil).