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| Author | : Windy Dees |
| Publisher | : Human Kinetics |
| Total Pages | : 490 |
| Release | : 2021-03-12 |
| Genre | : Sports |
| ISBN | : 1492594628 |
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
| Author | : David Shilbury |
| Publisher | : Routledge |
| Total Pages | : 547 |
| Release | : 2020-07-25 |
| Genre | : Sports & Recreation |
| ISBN | : 1000247457 |
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
| Author | : Brenda G. Pitts |
| Publisher | : Fitness Information Technology |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : Sports |
| ISBN | : 9781935412403 |
"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
| Author | : Matthew D. Shank |
| Publisher | : Routledge |
| Total Pages | : 662 |
| Release | : 2014-10-03 |
| Genre | : Business & Economics |
| ISBN | : 131774344X |
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
| Author | : Paul M. Pedersen |
| Publisher | : Human Kinetics |
| Total Pages | : 537 |
| Release | : 2021-08-04 |
| Genre | : Physical education and training |
| ISBN | : 1718202997 |
"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--
| Author | : Ken Kaser |
| Publisher | : Cengage Learning |
| Total Pages | : 0 |
| Release | : 2008 |
| Genre | : Entertainment events |
| ISBN | : 9780538445146 |
This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.
| Author | : Sam Fullerton |
| Publisher | : McGraw-Hill/Irwin |
| Total Pages | : 504 |
| Release | : 2006-07-25 |
| Genre | : Business & Economics |
| ISBN | : |
'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry, an assessment of legal and social environments, and a review of the increased particpation and importance of the female market.
| Author | : Richard F. Mull |
| Publisher | : Human Kinetics Publishers |
| Total Pages | : 335 |
| Release | : 1997 |
| Genre | : Sports & Recreation |
| ISBN | : 9780873228084 |
This text and reference has been updated and expanded to reflect current trends in sport management and recreational sport.
| Author | : Janet B. Parks |
| Publisher | : Human Kinetics Publishers |
| Total Pages | : 435 |
| Release | : 2003-01 |
| Genre | : Education |
| ISBN | : 9780736042437 |
Key features include: learning objectives for each chapter; learning activities that help students meet those objectives; extensive references to sources of additional information; real life scenarios, case studies, profiles of sport managers and news stories that illustrate specific points; information about relevant publications, governing bodies and professional associations; and ethical, legal and communication considerations.
| Author | : Mullin, Bernard J. |
| Publisher | : Human Kinetics |
| Total Pages | : 504 |
| Release | : 2014-05-02 |
| Genre | : Business & Economics |
| ISBN | : 1450424988 |
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.
